Data Processing Services Template

Type Fields Description Example

General Service Name The name of the Data Processing Service. Google Analytics
Service Description The description of the service.
Category Choose the category for this service. Marketing
Legal Basis Define the legal base for this service. You can Art. 6 para. 1 s. 1 lit. a GDPR
either keep the provided default or choose a
custom legal basis.
LIVE Version Choose the version for this service. Keep the latest version
Data Data Purposes This list represents the purposes of the data Marketing, Analytics
collection and processing. A consent is only valid
for the stated purposes. The collected data can't
be used or stored for any other purpose then the
purposes listed below.
Data Collected This field indicates which user data is queried by App updates, Click path, Date & time of visit, Device
using the technology. information, etc
Data Recipients This field specifies to whom the data will be Google Ireland Limited, Alphabet Inc., Google LLC
forwarded and by whom the data will be
processed.
Retention Period Description of the retention period.
Description
Technologies Used This list represents all technologies this Service Cookies, Pixel
uses to collect data. Typical technologies are
Cookies and Pixels that are placed in the browser.
Distribution to Some services forward the collected data to a USA, Singapore, etc
third countries different country. Below you can find a list of
countries to which the data is being transferred.
 This can be for different reasons like storing or
processing.
Processor Name of Name for Legal entity which is responsible for Google Ireland Limited
Processing processing the data e.g. Alphabet Inc.
Company

Address of Address for Legal entity which is responsible for Google Building Gordon House, 4 Barrow St, Dublin,
Processing processing the data e.g. Streetname 12, 12345 D04 E5W5, Ireland
Company City
Location of The country where the data is stored. European Union
Processing
Data Protection The email address of the data protection officer of https://support.google.com/policies/contact
Officer the processing company. /general_privacy_form
Policy of ProcessorLink to the processor's page, providing more https://policies.google.com/privacy?hl=en
information on privacy at that company.
Opt-Out URL The link to the processor's page with an opt-out https://tools.google.com/dlpage/gaoptout?hl=de
possibility. It typically enables the user to set a
„Opt-out“-Cookie for that specific technology /
tracker.
Cookie Policy URL Click here to read the cookie policy of the data https://policies.google.com/technologies/cookies?hl=en
processor
Storage Maximum duration The longest potential duration for cookie storage 2 years
of cookie storage on a user’s device. In case the service uses
multiple cookies with differing durations, this
value represents the cookie with the longest
duration.
Non-cookie This field indicates whether the service uses non-
storage cookie methods to store or access information on
a user’s device.
Stored Information This service uses different means of storing _ga, _gid, _gat, etc
 information on a user’s device as listed below.
Each item contains the details related to the
corresponding stored information.
Sub- You have the possibility to assign Sub-Services to
services existing Services. The relationship between a
Service and a Sub-Service can be seen as a parent-
child relationship. This means that a child inherits
all settings from its parent. If a user opts-out from
a Service they directly opt-out from all related
Sub-Services. The user can't opt-out of specific
Sub-Services. Sub-Services must be chosen from
our Service Database and cannot be edited
individually.

Active Name – ConsentID - Version

Sub-
Services