TYPOGRAPHY

FUTURA
TYPEFACE
GROUP 2
 HISTORY

Font Futura is a geometric sans-serif typeface designed

by: Paul Renner in Frankfurt, 1927 at Bauer Type

Foundry. Futura font is famous for its simplicity and
modernity, which is still used by many design
companies in logo design, packaging design,
advertising posters.
 HISTORY

Inspired by Bauhaus architecture, incorporating basic

geometric blocks, when designing FUTURA, Renner
avoided using natural geometric forms, it needed to be
done by basic geometric proportions, sans-serif, no
frills.

 ABOUT BAUHAUS

Spanning a variety of genres Bauhaus appears in

from paintings, graphics, painting, architecture or
architecture to interiors, the interior design are
Bauhaus style dominated characterized by little
many European decorativeness and focus
experimental art shops on balanced forms and
throughout the 1920s and abstract shapes.
1930s.

The Bauhaus style is

characterized by a fusion of the
arts & crafts movement with
modernism, with an emphasis on
function.
 ABOUT GEOMETRIC

Geometric style, also known as Neo-

Geometric, abbreviated Neo-Geo, it is a visual
art form, simple geometric shapes, unrelated to
the natural world.

Geometric style always brings novelty, full of art

and is applied in many different fields such as
architectural construction, interior design, etc.

The highlights of this style are rough lines, arrays

and tight, unified geometric textures. Designers will
use the angles of shapes and geometric arrays to
apply this style.

Neo-Geometric style flat layout for relaxed freedom.

Partition walls only support forces and divide space,
not as space verification.
 SHAPING FEATURES

The absolute circle is

the letters a b d g different from the
have a main line on letter O of other
the circle typefaces

3
 SHAPING FEATURES

The letter S has

The letter W looks like an symmetrical top
and bottom halves
upside down M but is wider
3
 SHAPING FEATURES

The letter p flipped

horizontally into the letter q
as well as the letter b flipped
horizontally into the letter d
Sign ''?'' is the letter ''S'' upside down on the dot
''!'' is an upside-down ''i''
 CHARACTER

- Font Futura is a sans serif font type

+ Young and modern
+ Use for creative, playful design or design
text for kids.
- Font Futura created in Bauhaus style
+ Minimalism
+ Doesn't cause eye strain but still easy
and attract attention.
The application of the font Futura
 THE FIRST FONT ON THE MOON - 1969

From wide screen to the Moon

Futura has the honor of being the first inscription on... the moon, it was used in the madals carried by the astronauts during
Apollo 11, 1969. Nasa used Futura frequently during the Apollo space program, with charts, technical documents, and
spacecraft instrument labels all using this typeface. It is no coincidence that NASA uses Futura for its entire comunications
system: from food serving labels to instructions on the Sturn V Dasboard. However, the plaque doesn't just represent the
discovery of human to another celestial body but also represents a deep historical significance.
 2001: A SPACE ODYSSEY - 1968

Futura also appeared on the film poster forStanley Kubrick’s 2001: A Space Odyssey
LOGO
CATALOGUE
Thank You !