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LINES
LINES
E LE M E N T S O F A R T
SHAPES
SHAPES
E LE M E N T S O F A R T
CONTRAST
CONTRAST
When an artist uses two noticeably
different states of an element, he
or she is applying the principle of
contrast.
Strong differences in the state of
an element can be a very useful
effect for an artist: it is especially
effective to use opposites.
POSITIVE SHAPES &
NEGATIVE SHAPES
When we speak of positive and
negative in visual form, they are
most often represented by black
and white.
Although black and white are
common examples of positive
and negative, any color
combination can work the same
way.
Carrie Mae Weems, “Untitled
(Woman and Daughter with
Makeup),” 1990, from Kitchen
Table series, 1989–90. Inkjet
print, 411 ⁄4 × 411 ⁄4 × 21 ⁄4"
(framed)
QUESTION?
References
·Artland Editors. (n.d.). The most famous art movements and styles. Retrieved from
https://magazine.artland.com/art-movements-and-styles/
·Grundler, M. & Grundler, L. (2017). The principles of design in visual arts. Institute of Arts Integration and
Steam. Retrieved from https://artsintegration.com/2017/09/01/principles-design-visual-arts/
·LeMieux, J. (et.al.). (n.d.). Chapter 2: The structure of art: form and design. Retrieved from
https://alg.manifoldapp.org/read/introduction-to-art-design-context-and-meaning/section/0af11327-5ea5-
4cd5-a44d-7901ce9738a0
·Marder, L. (2020). The definition of ‘form’ in art. Retrieved from https://www.thoughtco.com/definition-of-
form-in-art-182437
·Marder, L. (2019). The principles of art and design. Retrieved from https://www.thoughtco.com/principles-
of-art-and-design-2578740
·McArdle, T. (2018). Explore art style. Retrieved from https://www.art-is-fun.com/art-styles
·Mediums and techniques of visual arts. (n.d.). Retrieved from
https://www.slideshare.net/Amoguis/mediums-and-techniques-of-visual-arts
·Scott, D. (2018). Visual element – building blocks of your painting. Draw Paint Academy. Retrieved from
https://drawpaintacademy.com/visual-elements/
·Visual art: Definition, Meaning, History, Classification. Retrieved from http://www.visual-arts-
cork.com/definitions/visual-art.htm
CHAPTER 1: INTRODUCTION TO VISUAL ARTS
Form
Mass
Volume
Texture
FORM
FORMS
A form occupies three-dimensional
space and exists in a real and solid way.
Forms are tactile.
Some forms are so tiny they cannot be
seen with the naked eye, while others
are as large as a galaxy.
When artists and designers create
forms, they consider how we will
experience them in three dimensions.
Organic Form
Pyramid of Khafre,
c. 2500 BCE, Giza,
Egypt
VOLUME
VOLUME
Volume is the amount of space
occupied by an object.
Solid objects have volume; so do
objects that enclose an empty space.
OPEN VOLUME
When artists enclose a space with
materials that are not completely
solid, they create an open volume.
Open volume can make work feel
light.
MASS
MASS
Mass suggests that a volume is solid
and occupies space.
Every substance has mass.
Our perception of mass influences
how we react to and what we feel
about that substance.
Mass can suggest weight in a three-
dimensional object.
Mass does not necessarily imply
heaviness, only that a volume is solid
and occupies space
TEXTURE
TEXTURE
Any three-dimensional object
that can be touched and felt has
actual texture.
Textures vary.
We mostly rely on the
impressions we receive from our
hands when we think of texture,
and these tactile experiences
influence the way we look at art.
Value
Space
Motion
Time
VALUE
VALUE
Value is the lightness or darkness of a surface.
It emulates the effects of light and shadow and
can be used to suggest solidity.
Artists use dark and light values as tools for
creating depth.
Artists learn to mimic the appearance of things
by observing the effects of light as it
illuminates a surface.
Value changes often occur gradually.
A value range refers to a series of different
values.
SPACE
SPACE
In terms of art, space is the area around, above, and
within an object.
With consideration to drawings and paintings, our goal
is to create the illusion of space.
There are five main ways an artist can create the
illusion of space on a 2-Dimensional surface:
Size
Overlapping
Positioning/Placement
Alternating Value, Texture, and Color
Perspective
SIZE, OVERLAPPING,
AND POSITION
In a work of art, the size of one shape
compared to another often suggests
that the larger object is closer to us.
Isometric Perspective
This uses diagonal parallels to communicate depth.
The word isometric derives from the Greek
meaning “equal measure.”
Linear Perspective
This relies on a system where lines appear to
converge at points in space.
ELEMENTS OF ART
MOTION
AND TIME
IMPLIED MOTION
When artists imply motion, they give us
clues that a static work of art portrays a
scene in which motion is occurring or has
just occurred.
Color
Science of Color
Color Wheel
Dynamics of Color
Characteristics of Color
Psychology of Color
COLORS
COLOR
Color is the most vivid element
of art and design.
Color attracts our attention and
excites our emotions.
Our perceptions of color are
personal and subjective.
Color is an area of study in
science and psychology.
Unity
Variety
Balance
UNITY
UNITY
Unity refers to the imposition
of order and harmony on a
design.
Unity refers to the “oneness”
or organization of similarities
between elements that make
up a work of art.
Artists use the principle of
unity to make choices that
link visual elements to each
other in a composition.
VARIETY
Variety
. In art, variety is a collection of ideas, elements,
or materials that are fused together into one
design.
Artists use a multiplicity of values, textures,
colors, and so on to intensify the impact of a
work.
It is expressed in contrast and difference, which
creates visual interest and excitement.
Robert Rauschenberg,
Monogram, 1955–59. Mixed
media with taxidermy goat,
rubber tire, and tennis ball, 42
× 631 ⁄4 × 641 ⁄2". Moderna
Museet, Stockholm, Sweden
PRINCIPLES OF ART
BALANCE
Balance
Balance refers to the distribution of
elements, whether unified or varied, within
a work.
Pattern
Proportion
Rhythm
Scale
SCALE
SCALE
The scale of a work of art communicates
ideas.
Small-scale pieces force viewers to come
in close to experience the artwork.
Large-scale works can be experienced by
groups of viewers, and usually
communicate big ideas directed at a large
audience.
Artists may also consider scale as they
make more practical choices about a work.
H IE R A R C H I C A L S C A L E D I S T O R R T E D S C A LE
Hierarchical scale refers to the An artist may deliberately
deliberate use of relative size in a distort scale to create a
work in order to communicate supernatural effect.
differences in importance.
PRINCIPLES OF ART
PROPORTION
Proportion
The relationships between the sizes of
different parts of a work make up its
proportions.
By controlling these size relationships an artist
can enhance the expressive and descriptive
characteristics of the work.
For a two-dimensional work, the artist chooses
an area, or format, on which to make a
drawing, painting, print, or design.
PRINCIPLES OF ART
PATTERN
Pattern
In art, we can see patterns as the
recurrence of an art element.
In a work of art, the repetition of such
patterns provides a sense of unity.
An artist can use the repetition of a
pattern to impose order on a work.
Sometimes artists use alternating
patterns to make work more lively.
The area covered by the pattern is
called the field; changes in the field
can invigorate visual forms.
Motif
A design repeated as a unit in a
pattern is called a motif.
Motifs can represent ideas,
images, and themes that can be
brought together through the
use of patterns.
A single motif can be interlaced
with others to create complex
designs.
PRINCIPLES OF ART
RHYTHM
Rhythm
Rhythm arises through the repetition of
patterns.
Rhythm affects our vision as we study a
work of art.
The artist can also use rhythm to add a
variety.
There is rhythm when there are at least
two points of reference in an artwork.
THREE TYPES OF RYTHM