Manila Adventist College

Bachelor of Science in Business Administration

Major in Marketing Management
Proposed Curriculum AY 2018-2019

FIRST YEAR
FIRST SEMESTER SECOND SEMESTER
Course No. Course Title Units Course No. Course Title Units
COM 100 Purposive Communication 3 ART 100 Art Appreciation 3
HIS 100 Readings in Philippine History 3 ETH 100 Ethics 3
HUM 100 Panitikan ng Pilipinas 3 MAT 100 Mathematics in the Modern World 3
NST 101 National Service Training Program I 3 NST 102 National Service Training Program II 3
PED 101 Physical Education I 2 PED 102 Physical Education II 2
REL 101 Personal Spirituality & Faith 3 REL 102 Personal Witnessing 3
UND 100 Understanding the Self 3 TCW 100 The Contemporary World 3

20 20
SECOND YEAR
FIRST SEMESTER SECOND SEMESTER
BAC 101 Basic Microeconomics 3 BAC 102 Obligations & Contracts 3
ENV 100 Environmental Science 3 BAC 103 Good Governance & Social Responsibility 3
MMP 111 Marketing Management 3 LOG 101 Business Logic 3
PED 103 Physical Education III 2 MMP 112 Product Management 3
REL 103 God & Human Life 3 MMP 113 Marketing Research 3
RIZ 100 Rizal 3 PED 104 Physical Education IV 2
STS 100 Science, Technology & Society 3 REL 104 Religion & Ethics in Modern Society 3

20 20
THIRD YEAR
FIRST SEMESTER SECOND SEMESTER
BAC 104 Income Taxation 3 BAC 107 Business Research 3
BAC 105 Human Resource Management 3 CBM 132 Strategic Management 3
BAC 106 International Business & Trade 3 MEL 121 E-Commerce & Internet Marketing 3
CBM 131 Operations Management & TQM 3 MEL 122 Direct Marketing 3
MMP 114 Advertising 3 MMP 116 Professional Salesmanship 3
MMP 115 Pricing Strategy 3 MMP 117 Distribution Management 3

18 18
FOURTH YEAR
FIRST SEMESTER SECOND SEMESTER
BAC 108 Thesis or Feasibility Study 3 BAC 109 Internship (600 hrs.) 6
MEL 123 Services Marketing 3
MEL 124 Strategic Marketing Management 3
MMP 118 Retail Management 3

12 6
Total Units 134