Report pr-211116 49634bc266

Impact Report
Tata Power's Skill Development Institute sees 83% record placement within 6
months
ANNOUNCEMENT
Tata Power's Skill Development Institute sees 83% record placement within 6 months.
DATE
o Monday, 21 November, 2016
OUTCOME
o 26 Total impressions
Print
 05 Impressions in Mainlines media
 17 Impressions in Regional media
Online
 04 impressions in Online media
KEY MESSAGES
 Tata Power, India’s largest integrated power company through its Corporate Social Responsibility endeavor,
TPSDI (Tata Power Skill Development Institute) continually undertakes activities that uplifts the economic
conditions of people in and around its operational areas. TPSDI in its tremendous show of their training and
ability, have successfully placed 83% of its trainees within 6 months of Institutes inception. 68 TPSDI
trainees have bagged offers from Welspun Indian Limited (Textiles), in a recruitment drive conducted at
Maithon.
 Expressing his joy on this milestone achievement, Mr. Anil Sardana, CEO & Managing Director, Tata Power,
said, “TPSDI was set up with an endeavor to provide training for youths towards employability and we are
delighted to see the progress that our trainees have made in this very short time. 135 trainees have been
trained at Maithon out of which 112 have been placed. With a success rate of 83%, TPSDI has become one of
the most sought after training center in the community. “What makes us different from other training
centers is that apart from classroom training, our trainees receive extensive hands-on practical work, to help
them get a foothold in the power and allied sectors. We, at Tata Power will continue to par-take in such
activities that ensure a strong future of the youth as well as power industry on the whole” he further added.
Key Headline
Tata Power's Skill Development Institute sees 83% placement - Quami Tanzeem
Tata Power Skill Development Institute achieves 83% record placement in 6 months - Uditvani
Page 1 of 38
Impact Report
months
Total MAV & CCM generated
o MAV: Rs. 308702.87 CCM: 484.59
GRAPHIC REPRESENTATION OF COVERAGE
 Publication-wise segregation of coverage

Financial – 0; Mainline – 05; Regional – 17
23%
77%
Mainlines Regional
 Geographical-wise segregation of coverage

East -21; West - 01; North -0; South - 0
5%
95%
East West
Page 2 of 38
Impact Report
months
 MAV /CCM of coverage
MAV: Rs. 308702.87
CCM: 484.59
CCM Segregation
Financial: 0.0; Mainline 92.6; Regional: 391.99
19%
81%
Mainlines Regional
MAV Segregation - Print

Financial: Rs 0.0; Mainline: Rs 85535.37; Regional: Rs 219979.00
28%
72%
Mainlines Regional
Page 3 of 38
Impact Report
months
MAV Segregation - Online
National: Rs 3188.50; International: Rs 0.0
100%
National Site
Observations
 The coverage received visibility in two zones namely Eastern and Western. Eastern zone garnered 95%
coverage followed by Western zone with 05% coverage.
 77% news coverage appeared in the Regional media followed by mainline dailies with 23% coverage.
 Out of 22 Print Coverage, 09 articles were captured under B category followed by A and C category with 08
and 05 articles respectively.
 Coverage and publications wise analysis
Coverage can mainly be categorized into:

̶ Articles that focused on Tata Power Skill Development Institute achieves 83% placement.
̶ Articles that focused on Tata Power organises skill development training programme.
Page 4 of 38
Impact Report
months
Publication covering the above news
 The Pioneer – Tata Power Skill Development Institute achieves 83% placement
Tata Power Skill Development Institute (TPSDI) has successfully placed 83 per cent of its trainees within six
months of institutes inception. A total of 68 TPSDI trainees have bagged offers from Welspun Indian Limited
(Textiles), in a recruitment drive conducted at Maithon. TPSDI has four Training Hubs in India to train, test,
certify, and accredit over 2500 power sector workforce through modular skill development approach by
FY16-17. The four training hubs set up are TPSDI Shahad and TPSDI - Trombay (Maharashtra), TPSDI -
Maithon (Jharkhand) and TPSDI- Mundra (Gujarat), which aims to bridge the skills gap that exists across the
value chain, and to help build a capable workforce.
 Dainik Bhaskar – Tata Power organises skill development training programme

Tata Power, India’s largest integrated power company through its Corporate Social Responsibility endeavor,
TPSDI (Tata Power Skill Development Institute) continually undertakes activities that uplifts the economic
conditions of people in and around its operational areas. TPSDI in its tremendous show of their training and
ability, have successfully placed 83% of its trainees within 6 months of Institutes inception. 68 TPSDI
trainees have bagged offers from Welspun Indian Limited (Textiles), in a recruitment drive conducted at
Maithon.
Page 5 of 38
Impact Report
months
Article Date Headline / Summary Publication Edition Page No. Journalist
Mainlines
28 Nov
Powering jobs The Telegraph Jamshedpur 8 Bureau
2016
28 Nov
Powering jobs The Telegraph Dhanbad 8 Bureau
2016
23 Nov Tata Power Skill Development Institute

The Pioneer Dhanbad 4 Bureau
2016 achieves 83% placement

The Pioneer Jamshedpur 4 Bureau
22 Nov
Tata Power placements The Asian Age Mumbai 3 Bureau
2016
Regional
24 Nov Tata Power organises skill development

Dainik Bhaskar Jamshedpur 8 Bureau
2016 training programme
24 Nov TPSDI trainees got placement offers with

Rashtriya Sagar Jamshedpur 10 Bureau
2016 Welspun India Limited
23 Nov
68 TPSDI trainees got placement offers Sanmarg Jamshedpur 9 Bureau
2016
23 Nov 68 TPSDI trainees got placement offers with The Avenue

Dhanbad 2 Bureau
2016 Welspun India Limited Mail
23 Nov 68 TPSDI trainees got placement offers with The Avenue

Jamshedpur 2 Bureau
2016 Welspun India Limited Mail
23 Nov 83% placement in Tata Powers Skill

Chamakta Aina Dhanbad 3 Bureau
2016 Development Institute
23 Nov Tata Power organises skill development

Prabhat Khabar Dhanbad 13 Bureau
2016 training programme

Khabar Express Jamshedpur 6 Bureau

Uditvani Dhanbad 2 Bureau
2016 achieves 83% record placement in 6 months

Uditvani Jamshedpur 2 Bureau

Aaj Jamshedpur 2 Bureau
23 Nov Tata Power's Skill Development Institute sees

New Ispat Mail Dhanbad 3 Bureau
2016 83% placement
23 Nov Tata Power's Skill Development Institute sees Quami

Dhanbad 2 Bureau
2016 83% placement Tanzeem

New Ispat Mail Jamshedpur 3 Bureau
2016 83% placement
Page 6 of 38
Impact Report
months
23 Nov Tata Power's Skill Development Institute sees Quami
Jamshedpur 2 Bureau
2016 83% placement Tanzeem

Prabhat Khabar Jamshedpur 4 Bureau
2016 83% placement
23 Nov
TPSDI’s 68 trainee got placement offer Sanmarg Dhanbad 9 Bureau
2016
Online
23 Nov Tata power skill devlopment institute achieves

The Pioneer Online Web Bureau
2016 83% placement
23 Nov Tata Power Skill Devlopment Institute

HT Syndication Online Web Bureau

India Blooms Online Web Bureau
2016 83% placement within 6 months
Tata Power's Skill Development Institute sees
22 Nov 83% record placement within 6 months 68
NRI News 24X7 Online Web Bureau
2016 TPSDI trainees got placement offers with
Welspun India Limited (Textiles)
Page 7 of 38
Impact Report
months
Mainlines
Page 8 of 38
Impact Report
months
Publication: The Telegraph Edition: Jamshedpur
Published Date: 28 Nov 2016 Page No.: 8
Display: 1/1
Back to Index
Page 9 of 38
Impact Report
months
Publication: The Telegraph Edition: Dhanbad
Display: 1/1
Back to Index
Page 10 of 38
Impact Report
months
Publication: The Pioneer Edition: Dhanbad
Display: 1/1
Back to Index
Page 11 of 38
Impact Report
months
Publication: The Pioneer Edition: Jamshedpur
Display: 1/1
Back to Index
Page 12 of 38
Impact Report
months
Publication: The Asian Age Edition: Mumbai
Display: 1/1
Back to Index
Page 13 of 38
Impact Report
months
Regional
Page 14 of 38
Impact Report
months
Publication: Dainik Bhaskar Edition: Jamshedpur
Display: 1/1
Back to Index
Page 15 of 38
Impact Report
months
Publication: Rashtriya Sagar Edition: Jamshedpur
Display: 1/1
Back to Index
Page 16 of 38
Impact Report
months
Publication: Sanmarg Edition: Jamshedpur
Display: 1/1
Back to Index
Page 17 of 38
Impact Report
months
Publication: The Avenue Mail Edition: Dhanbad
Display: 1/1
Back to Index
Page 18 of 38
Impact Report
months
Publication: The Avenue Mail Edition: Jamshedpur
Display: 1/1
Back to Index
Page 19 of 38
Impact Report
months
Publication: Chamakta Aina Edition: Dhanbad
Display: 1/1
Back to Index
Page 20 of 38
Impact Report
months
Publication: Prabhat Khabar Edition: Dhanbad
Display: 1/1
Back to Index
Page 21 of 38
Impact Report
months
Publication: Khabar Express Edition: Jamshedpur
Display: 1/1
Back to Index
Page 22 of 38
Impact Report
months
Publication: Uditvani Edition: Dhanbad
Display: 1/1
Back to Index
Page 23 of 38
Impact Report
months
Publication: Uditvani Edition: Jamshedpur
Display: 1/1
Back to Index
Page 24 of 38
Impact Report
months
Publication: Aaj Edition: Jamshedpur
Display: 1/1
Back to Index
Page 25 of 38
Impact Report
months
Publication: New Ispat Mail Edition: Dhanbad
Display: 1/1
Back to Index
Page 26 of 38
Impact Report
months
Publication: Quami Tanzeem Edition: Dhanbad
Display: 1/1
Back to Index
Page 27 of 38
Impact Report
months
Publication: New Ispat Mail Edition: Jamshedpur
Display: 1/1
Back to Index
Page 28 of 38
Impact Report
months
Publication: Quami Tanzeem Edition: Jamshedpur
Display: 1/1
Back to Index
Page 29 of 38
Impact Report
months
Publication: Prabhat Khabar Edition: Jamshedpur
Display: 1/1
Back to Index
Page 30 of 38
Impact Report
months
Publication: Sanmarg Edition: Dhanbad
Display: 1/1
Back to Index
Page 31 of 38
Impact Report
months
Online
Page 32 of 38
Impact Report
months
Publication: The Pioneer Edition: Online Web
Published Date: 23 Nov 2016 Page No.:
Display: 1/1
Tata power skill devlopment institute achieves 83% placement

http://www.dailypioneer.com/state-editions/ranchi/tata-power-skill-devlopment-institute-achieves-83-placement.html
Tata Power Skill Development Institute (TPSDI) has successfully placed 83 per cent of its trainees within six months of institutes
inception. A total of 68 TPSDI trainees have bagged offers from Welspun Indian Limited (Textiles), in a recruitment drive conducted
at Maithon.
TPSDI has four Training Hubs in India to train, test, certify, and accredit over 2500 power sector workforce through modular skill
development approach by FY16-17. The four training hubs set up are TPSDI Shahad and TPSDI - Trombay (Maharashtra), TPSDI
- Maithon (Jharkhand) and TPSDI- Mundra (Gujarat), which aims to bridge the skills gap that exists across the value chain, and to
help build a capable workforce. The institute provides modular training courses that are purposefully designed to be market driven
and employment oriented across a wide range of skills especially in the power and allied sectors, so as to address the skill gap
challenge faced by Indian power sector. While the training centers provide a corporate friendly atmosphere in the campus, they
also proactively research and partner with organizations that can provide placement assistance to meritorious trainees wherever
possible.
Expressing his joy on this milestone achievement, Anil Sardana, CEO & managing director, Tata Power, said, "TPSDI was set up
with an endeavor to provide training for youths towards employability and we are delighted to see the progress that our trainees
have made in this very short time. 135 trainees have been trained at Maithon out of which 112 have been placed. With a success
rate of 83%, TPSDI has become one of the most sought after training center in the community."
Back to Index
Page 33 of 38
Impact Report
months
Publication: HT Syndication Edition: Online Web
Display: 1/1
Tata Power Skill Devlopment Institute achieves 83% placement

http://www.htsyndication.com/htsportal/article/Tata-Power-Skill-Devlopment-Institute-achieves-83percent-
placement/17325581
Tata Power Skill Development Institute (TPSDI) has successfully placed 83 per cent of its trainees within six months of institutes
inception. A total of 68 TPSDI trainees have bagged offers from Welspun Indian Limited (Textiles), in a recruitment drive conducted
at Maithon.TPSDI has four Training Hubs in India to train, test, certify, and accredit over 2500 power sector workforce through
modular skill development approach by FY16-17. The four training hubs set up are TPSDI Shahad and TPSDI - Trombay
(Maharashtra), TPSDI - Maithon (Jharkhand) and TPSDI- Mundra (Gujarat), which aims to bridge the skills gap that exists across
the value chain, and to help build a capable workforce. The institute provides modular traini...
Back to Index
Page 34 of 38
Impact Report
months
Publication: India Blooms Edition: Online Web
Display: 1/1
Tata Power's Skill Development Institute sees 83% placement within 6 months
http://www.indiablooms.com/ibns_new/finance-details/5945/tata-power-s-skill-development-institute-sees-83-placement-
within-6-months.html
68 TPSDI trainees have bagged offers from Welspun Indian Limited (Textiles), in a recruitment drive conducted at Maithon.
development approach by FY16-17.
The four training hubs set up are TPSDI Shahad and TPSDI - Trombay (Maharashtra), TPSDI - Maithon (Jharkhand) and TPSDI-
Mundra (Gujarat), which aims to bridge the skills gap that exists across the value chain, and to help build a capable workforce.
The Institute provides modular training courses that are purposefully designed to be market driven and employment oriented across
a wide range of skills especially in the Power and allied sectors, so as to address the skill gap challenge faced by Indian Power
Sector. While the Training Centers provide a corporate friendly atmosphere in the campus, they also proactively research and
partner with organizations that can provide placement assistance to meritorious trainees wherever possible.
Expressing his joy on this milestone achievement, Anil Sardana, CEO & Managing Director, Tata Power, said, "TPSDI was set up
with an endeavor to provide training for youths towards employability and we are delighted to see the progress that our trainees
"What makes us different from other training centers is that apart from classroom training, our trainees receive extensive hands-on
practical work, to help them get a foothold in the power and allied sectors. We, at Tata Power will continue to par-take in such
activities that ensure a strong future of the youth as well as power industry on the whole," he further added.
Image;Wikimedia commons
Back to Index
Page 35 of 38
Impact Report
months
Publication: NRI News 24X7 Edition: Online Web
Display: 1/1
Tata Power's Skill Development Institute sees 83% record placement within 6 months 68 TPSDI
trainees got placement offers with Welspun India Limited (Textiles)
http://nrinews24x7.com/tata-powers-skill-development-institute-sees-83-record-placement-within-6-months-68-tpsdi-
trainees-got-placement-offers-with-welspun-india-limited-textiles/
Tata Power, India's largest integrated power company through its Corporate Social Responsibility endeavor, TPSDI (Tata Power
Skill Development Institute) continually undertakes activities that uplifts the economic conditions of people in and around its
operational areas. TPSDI in its tremendous show of their training and ability, have successfully placed 83% of its trainees within 6
months of Institutes inception. 68 TPSDI trainees have bagged offers from Welspun Indian Limited (Textiles), in a recruitment drive
conducted at Maithon.
development approach by FY16-17. The four training hubs set up are TPSDI Shahad and TPSDI - Trombay (Maharashtra), TPSDI
- Maithon (Jharkhand) and TPSDI- Mundra (Gujarat), which aims to bridge the skills gap that exists across the value chain, and to
help build a capable workforce. The Institute provides modular training courses that are purposefully designed to be market driven
and employment oriented across a wide range of skills especially in the Power and allied sectors, so as to address the skill gap
challenge faced by Indian Power Sector. While the Training Centers provide a corporate friendly atmosphere in the campus, they
also proactively research and partner with organizations that can provide placement assistance to meritorious trainees wherever
possible.
Expressing his joy on this milestone achievement, Mr. Anil Sardana, CEO & Managing Director, Tata Power, said, "TPSDI was set
up with an endeavor to provide training for youths towards employability and we are delighted to see the progress that our trainees
"What makes us different from other training centers is that apart from classroom training, our trainees receive extensive hands-on
practical work, to help them get a foothold in the power and allied sectors. We, at Tata Power will continue to par-take in such
activities that ensure a strong future of the youth as well as power industry on the whole" he further added.
Throughout the training process, trainees are provided continuous career counseling and mentoring to prepare them for recruitment
situations. The soft skills module ensures all round development wherein inputs are provided on resume writing, time management
and interview skills. Earlier, in the month of August, 21 out of 24 trainees who participated in a placement drive were offered jobs at
M/s Sterling and Wilson.
Back to Index
Page 36 of 38
Impact Report
months
Page 37 of 38
Impact Report
months
Page 38 of 38

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Impact Report

o MAV: Rs. 308702.87 CCM: 484.59

GRAPHIC REPRESENTATION OF COVERAGE

 Publication-wise segregation of coverage

 Geographical-wise segregation of coverage

MAV Segregation - Print

 Coverage and publications wise analysis

Coverage can mainly be categorized into:

 Dainik Bhaskar – Tata Power organises skill development training programme

23 Nov Tata Power Skill Development Institute

23 Nov Tata Power Skill Development Institute

24 Nov Tata Power organises skill development

24 Nov TPSDI trainees got placement offers with

23 Nov 68 TPSDI trainees got placement offers with The Avenue

23 Nov 68 TPSDI trainees got placement offers with The Avenue

23 Nov 83% placement in Tata Powers Skill

23 Nov Tata Power organises skill development

23 Nov Tata Power Skill Development Institute

23 Nov Tata Power Skill Development Institute

23 Nov Tata Power Skill Development Institute

23 Nov Tata Power Skill Development Institute

23 Nov Tata Power's Skill Development Institute sees

23 Nov Tata Power's Skill Development Institute sees Quami

23 Nov Tata Power's Skill Development Institute sees

23 Nov Tata Power's Skill Development Institute sees

23 Nov Tata power skill devlopment institute achieves

23 Nov Tata Power Skill Devlopment Institute

22 Nov Tata Power's Skill Development Institute sees

Tata power skill devlopment institute achieves 83% placement

Tata Power Skill Devlopment Institute achieves 83% placement

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