Professional Documents
Culture Documents
Arbaminch
Ethiopia
Business Plan on Dairy Farming
Contents
1. Executive Summary ............................................................................................................................... 1
1.1. Name of business....................................................................................................................... 1
1.2. Contact address ......................................................................................................................... 1
1.3. Legal Page ................................................................................................................................... 1
1.4. Description of the business idea ............................................................................................ 1
1.4.1. Project Goal and Purpose ..................................................................................................... 2
1.4.2. Estimated Cost of the Project: .............................................................................................. 2
1.4.3. Project Component ............................................................................................................... 2
1.5. Profiles of the Entrepreneurs ................................................................................................. 2
1.6. Contribution of the business to the Economy...................................................................... 3
1.6.1. Socio-Economic benefit ........................................................................................................ 3
1.6.2. Expected Beneficiaries: ......................................................................................................... 3
2. Sales and Marketing.............................................................................................................................. 4
2.1. Product Description ................................................................................................................. 4
2.2. Competitors’ ............................................................................................................................... 4
2.3. Location....................................................................................................................................... 4
2.4. Market Area................................................................................................................................ 4
2.5. Main Customers ......................................................................................................................... 5
2.6. Total Demand............................................................................................................................. 5
2.7. Market Share .............................................................................................................................. 6
2.8. Selling Price ................................................................................................................................ 6
2.9. Sales Forecast............................................................................................................................. 7
2.10. Promotion Measures ............................................................................................................ 8
2.11. Marketing Strategy (Marketing Plan Promotion)........................................................... 8
3. Production............................................................................................................................................. 8
3.1. Production Process ................................................................................................................... 8
3.2. Fixed Capital............................................................................................................................... 9
3.2.1. Building and Civil works ........................................................................................................ 9
3.2.2. Milk Processing Equipment ................................................................................................... 9
3.2.3. Vehicles ................................................................................................................................. 9
1. Executive Summary
1.1. Name of business
Tesfaye and his children Dairy farming and Milk processing plc
Project site Bulki Minder nearest to kalehiwot integrating agro and dairy farming site
Tel. +251916424889
E-mail altghebe@gmail.com
Fax. +251----------
Upon request, this document is to be immediately returned to Tesfaye and his children
dairy farming and Milk processing plc.
breeds has generated ample scope for developing the dairy farming on commercial lines as
a business enterprise. On the other hand, the potential of dairy development in Bulki Town
is very huge. The existence of suitable agro-ecologic for dairy production, increasing
domestic demand for milk and milk products and better markets opportunity indicate the
potential and opportunities for dairy development in the Town.
The Project proposal of Family Dairy Farming Considering the important of dairy farming
to sustainable food value chain, and employment opportunities to the society, can
contribute immensely to poverty alleviation and improved nutrition in the Gofa Zone Bulki
town. We will propose to build medium scale dairy farm Around Gofa Zone Bulki Town,
Ethiopia.
Capital 3,628,400
Working Capital 1,557,622.80
Total cost : 5,186,022.80
S/N Name Age Sex Edu. Kebele Phone number Experi Position
Level ence
Milk is a traditional constituent of the Ethiopian diet, especially areas where the livelihood
is based on cattle production. Liquid milk handled traditionally has a very limited shelf-life.
In modern dairy production exotic cross breeds or pure breed castles are used and the milk
is processed to have longer shelf-life. The project will start a breeding arrangement with 21
heads of exotic cross breeds pregnant heifers. These heifers would give birth in two to
three months’ time and production of milk will be started nearly of the first year. The dairy
farm will have milk processing and packing facilities. The project will also collect milk from
small holder farmers around the town to supply the processing plant. Finally, the product
will be distributed by establishing own distributing stores in major towns or by using
commissioned agents.
2.2. Competitors’
There are different private small scale farm and household farm competitor in Bulki Town
and whole Gofa Zone. At city level one small scale dairy farm owned by Kalehiwot
Church and 9 small scale farm at woreda level. But this farm unit not actively produced
milk at sufficient quantity and quality. We distinguish ourselves from them by providing
better quality milk at reasonable prices, and delivering both fresh and special package
refrigerated. They can't be closed the gap because of, they haven't relevant knowledge of
dairy farm and concept of value chain.
2.3. Location
The geographical location of the project is SNNPR, GOFA ZONE, BULKI Town
administration, which is located west of Sawla town and 16 kilo meter distance far ways.
The project site is at “Mindre” site and we selected it because of the criteria its altitude
from see level is recommendable for the dairy farming – which is highland, the land of 2
hectare are owned by the partner (by the family) and there are Kalehiwot church dairy
farming near to our site by which we can share the experience of their farm work.
organization will use the both formal marketing system, which there are cooperatives and
private milk collecting and processing plants that receive milk from us and channel to
consumers, café and restaurants and the informal marketing system.
Initially, our enterprise focuses on the local market, which is Bulki Town, Sawla Town
and Geze Gofa woreda. Then at growth stage of the enterprise we can operate at least 80%
of the production capacity and we will see the regional market around Gofa Zone.
Small kiosks: - these kiosks are already experienced at selling raw milk and milk
projects like yogurt, ice cream, butter, and cheese to the general public. These kiosks
do not require sophisticated packaging and have good product handling skills.
Individual consumers, Hotels, Guest houses, and Restaurants: these are to be used to
provide a meaningful linkage.
Direct General Markets: milk products will be brought to the general markets where
to be sold to the general public.
Dealers: independent operators who buy and sell packed milk and milk products.
The dealing is usually done at the shop level.
Order buyers: Acts as agents for distribution of dairy products and other processed
milk.
Demand for standard dairy products from the modern sector is met by domestic
production and through imports. The demand for milk depends on many factors including
consumer preference, consumer’s income, population size, price of the product, price of
substitutes and other factors. In general, increasing population growth (as in the following
Table) and rising real income are expected to expand the demand for milk and milk
products. Therefore, increase in population growth and consumer income in the future is
expected to increase the consumption of milk products.
Table: 1 Projected Demand
Year Distance from Number of Milk Yields Milk Yields Marketed Market
nearest market Milking per day (30 Annually milk Share
(Sawla) k.m Cows lit./cow) (lit.) volume
(Supply)
(80%)
2023 16 21 630 229,950 183,960 0.009%
2024 16 28 840 306,600 245,280 0.0115%
2025 16 35 1050 383,250 306,600 0.0141%
2026 16 42 1260 459,900 367,920 0.0165%
2027 16 50 1500 547,500 438,000 0.0192%
The planned project will rely on using locally available materials and agro-processing
byproducts to feed cows including molasses, concentrate made from maize, bean, wheat,
barley. Feedlots will also have to be devised as mechanisms to source feeds by-passing
middlemen and other profiteers who charge high prices for these feeds relative to the
lower products prices. Through using these resources the cost of production will be lower
than other commercial dairy and milk processing farms in the country. In addition, the
project will adjust the price of products supplied to the consumers based on market
situations.
The price of raw cow milk in Gofa Zone is approximately varies between birr 40 birr to 60
birr per liter. Thus, to be competitive the project gate price is proposed to be Birr 45 per
liter. As to the distribution, the envisaged plant can use wholesale and retail channels,
which include café, restaurant and small shops.
3. Production
3.1. Production Process
Milk is a traditional constituent of the Ethiopian diet, especially areas where the
livelihood is based on cattle production. Liquid milk handled traditionally has a very
limited shelf-life. In modern dairy production exotic cross breeds or pure breed castles are
used and the milk is processed to have longer shelf-life.
The project will start a breeding arrangement with 21 heads of exotic cross breeds
pregnant heifers. These heifers would give birth in two to three months’ time and
production of milk will be started nearly of the first year. The dairy farm will have milk
processing and packing facilities. The project will also collect milk from small holder
farmers around the town to supply the processing plant. Finally, the product will be
distributed by establishing own distributing stores in major towns or by using
commissioned agents.
After the fresh milk is received it is filtered and pumped into the dump tank; it is then
chilled with help of a chiller so that the growth of bacteria is minimized .One percent of the
fat content is separated and chilled in a cold store. Then, the cream in either churned to
butter or sold as it is depending on the availability of local market. After the end of cream
separation process, the milk will then undergo different value added products like milk,
Butter and cheese. Milk products undergo pasteurization process; the pasteurized milk is
filled in the cooling tanks for delivery to urban milk distribution centers. Pasteurized milk
would be packed into 500 mille liter plastic containers, so two plastic containers would be
used to package one liter of pasteurized milk and distributed to the market. Cheese and
butter would be packed into 250 and 500 gram paper packages. After separation, cream is
held in stainless steel tanks and refrigerated at (4°C).
3.2.3. Vehicles
The farm would utilize Second hand Isuzu (milk tankers installed) as a farm vehicle.
According to the Performa invoices submitted from local suppliers, the aggregate cost of
the vehicles is summed up to Birr 800,000.
3.6.1. Feed
Dairy animals will be fed 5 kilogram of concentrate along with 10 kilogram of roughage per
head per day. These feed ingredients when mixed according to feed formula will provide
adequate energy according to energy and protein requirements of animal in production.
The total cost of feed for the first production year estimated to be Br. 421,575
3.6.5. Utilities
Annual requirements of water and electricity of the dairy farm is estimated to be 101,250
and 22,000 birr respectively. Total cost of utilities for the first year of production is
estimated Birr 103,250.00
3.8. Labor
Our management is expected to use resource wisely, operate profitably and abide by law
and regulations. We will have manager of farm whom graduated from University with
associate degree in Agribusiness and value chain management. The manager oversees the
total dairy farming operation, with daily responsibilities for managing milking, milk house
work, and fieldwork. Other assists with all farm responsibilities, with daily responsibilities
for maintaining herd health records, heifer rising, and fieldwork. To manage the finance we
appointed one partner from the enterprise who has graduated from university with
Accounting and finance BA Degree controls the overall financial activities of the
organization. There will be contract/temporary employee’s work on the farm on daily
work for hygiene of the cows, harvest feed and manage available feeds, transport milk to
formal linked market and process milk further accordingly. The personal plan reflect the
need to booster our capability to match our position project farm, will have the following
staff
I. Dairy farm manager → BSc
II. Barn worker skilled - Contract
III. Veterinarian → diploma
IV. Pasture and worker→ skilled – Contract
We have to employee 20 contract workers. The wages of labor for contract employees is
1,600 Birr per month and they were work at the farm at least for Four Months out of the
operation year.
The ultimate goal of all our employees is to meet or exceed our customers' expectations.
They are all empowered to take any reasonable action to avoid a customer leaving our
premises dissatisfied. Our continuous improvement policy encourages all employees to
continually look for ways to keep updated with the latest technology, to improve processes,
reduce costs and save time. This approach serves the goal of reducing costs and delivery
times, and increasing the service quality and customer satisfaction.
Under the General Manager three section will be organized, Farm manager, Marketing
Manager and Finance and Administration Manager. The responsibility bounded to the farm
site would be delegated to the farm manager who will direct different animal husbandry
practices at the farm e.g. feeding, watering, and milking and care of animals etc. Under the
farm manager, farm supervisor, barn workers, milk processor, Laboratory analyst & Barn
workers will be organized.
Under Finance and Administration manager Accountants, store keepers, drivers and office
workers will be organized. Under marketing expert, sales man, shop keeper will be
organized, Marketing Finance and Human resource sections. Each worker is responsible to
their respective job descriptions provided by the respective section head. The store keeper
will be responsible to systematically record and keep the input and outputs of the project
respective working areas.
CEO
cows. The flock would be “bred up” by increasing the percentage of dairy blood in the cow
flock over time.
5. Financial Plan
5.1. Cost of Business
No Description Grand Total
1 Refrigerated Vehicle 800,000
2 Office Furniture and Equipment 88,400
3 Pre-Production Expense 2,740,000
Total 3,628,400
8 Working Capital 1,557,622.8
9 Total Cost the Business 5,186,022.8
840,000.00
Total 7,963,820.31
6. Exit Strategy
We recognize that any investor in a start-up company, no matter how well on paper,
ultimately needs an exit vehicle. Our purpose is to provide the best alternatives to protect
investor's interest, while maintaining the potential growth of our company, the liquidity,
and the profitability of future operations. Typically, the fear of investors is that they will
become locked into a company that might show no sign of either going public or going
bankrupt. To overcome this potential threat, we are open to discuss with the investor
several exit alternatives, and include the best provisions in the agreements that are
expected be reached by the time of the incorporation. There are several options that could
be discussed while considering alternative methods for the investor to turn illiquid
securities into readily tradable securities or cash. These options include, but are not limited
to:
In addition, we believe that following negotiating terms are expected to increase investor
confidence, and improve management-investor communication: