University of Colombo

Diploma in Human Recourse Management

Group Member Contribution

Name Index No Contribution Signature

G.W.P Hansika DHRM/2017/43

L.B.H Kanchanamala DHRM/2017/73

M.P.M Chathuranga DHRM/2017/74

D.C.Jayathilaka DHRM/2017/116

K.U Abesekara DHRM/2017/127

Table of Content
Abstract
This report has been carried out to analyze the characteristics and the qualities of wining
personality as per the requirement of the subject of Personality development in DHRM
Programme.Our group has been select Sir Richard Brandon the founder of Virgin group and
throughout the report there will be analysis regarding his personal characteristics, Qualities,
personal life, Family life, social life etc

Sir Richard Branson has proved to be a strong and successful leader. He has built his company
into a global empire that brings in over $20 billion a year. Although he has made some very
public business mistakes, his successes have far outweighed his business failures. One of his
many successes has been creating a company where employees at all levels feel valued within
the company. He has eliminated the need for unions by providing for his employees and keeping
them happy. This has also enabled him to successfully promote from within and build the
business leaders he needs to run a globally successful company. Branson’s methods and
philosophies have been widely criticized because they are quite different from many of his
counterparts. However, it cannot be disputed that Branson has built a highly successful business.
Although he runs things differently than many others, he clearly demonstrates that different can
produce great results.
Introduction

Richard Charles Nicholas Branson

Profile
Richard Charles Nicholas Branson was born on 18 July 1950 Blackheath, London, England.
Now he is in age of 67. He lives in Necker Island, British Virgin Islands. He is the eldest and
only son of his family. He has two younger sisters. Branson was educated at Scaitcliffe School, a
prep school in Surrey. Richard, who struggled with dyslexia, had a hard time with educational
institutions. He nearly failed out of the all boys Scaitcliffe School which attended until the age of
13. Then he transferred to Stowe School a building school in Stowe, Buckinghamshire, England.
When he was age 16 He published Youth culture magazine called “Student”. His other name is
Old Beardie. He is the Founder of Virgin Group. His net worth is US$5 billion (March 2017). He
married Kristen Tomassi in 1979 and he divorced her in 1979.then he married Joan Templeman
in 1989. He has two children. Edward James Branson is his father and his mother is Eve
Branson. Relatives Grandfather, the Right Honorable Sir George Arthur Harwin Branson, was a
judge of the High Court of Justice and a Privy councillor.

Signature
Career
He is the Founder of Virgin Group. ." The name "Virgin" was suggested by one of Branson's
early employees because they were all new at business. . He launched more than 400 companies
in over 30 countries under the virgin brand. The virgin group now expanded into leisure, travel,
tourism, mobile, broad brand, TV, radio, music, finance and health. His some businesses are,

Author complied
 In 1968 – Student magazine
 In 1970 – The virgin mail order
 In 1971 – virgin records company
 In 1981 – virgin gamming
 In 1984 – virgin Atlantic
 In 1988 – virgin megastore
 In 1991 – virgin buys roof gardens
 In 1993 – virgin radio station
 In 1994 – virgin cola
 In 1995 – virgin cinema and virgin money
 In 1996 - virgin bridal wear
 In 1997 – virgin trains
 In 1997 – virgin cosmetics
 In 1997 – virgin mobile
 In 2000 – virgin cars
 In 2004 – virgin Galactic
 In 2007 – virgin Health Bank
 In 2007 – virgin Media
 In 2007 – virgin Money
 In 2007 – virgin Radio Italia
 In 2008 – virgin Healthcare
Positive Values List

Author complied
 Achievement Commitment Growth

Adventure Enthusiasm Humanity

Continuous learning Creativity Confidence

Efficiency Support Success

Emotional intelligence Courage Strength

Competition Leadership Honesty

Integrity Trust worthiness warmth

Optimism Authenticity Flexible

 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Achievement
Adventure
Authenticity
Commitment
Competition
Confidence
Continuous
learning
Courage
Creativity
Efficiency
Emotional
intelligence
Enthusiasm
Flexible
Growth
Honesty
Humanity
Integrity
Leadership
Optimism
Strength
Success
Support
Trust
worthiness
warmth
Analysis Positive Values
Describe Positive Values

1. Success
Richard Branson’s main positive value is success. When he was 13 he failed out in his School.
But he didn’t abandon his life for a single moment. His first achievement is when he was
published his first magazine as ‘STUDENT’. He thought if I want to success first I need for
failure. Then pick yourself up and try, try again then you can be a successful person, He shown
to world how to be success with the failures that he faced in his life. Richard Branson writes on
his blog. "In fact, it's their individuality and different ways of thinking that make them
successful."

 He takes calculated risks

 He embraces failure
 He thinks big
 He builds a strong team and delegate effectively
 He has excellent communication skills

He has ten secret to success.

 You’ve got to challenge the big ones

 Keep it casual
 Haggle: everything is negotiable
 Have fun working
 Do the right thing for the brand
 Smile for the cameras
 Don’t lead ‘sheep’, herd ‘cats’
 Move like bullet
 Size does matter.
 Be a common. Regular person

2. Enthusiasm
Richard Branson always follows his dreams without any doubt. He always used his own and his
team experience to his development. He always trying to do and he didn’t follow any theories.
He always shows to the world what is enthusiasm what every man can be.
3. Growth
Growth is another main value of Richard Branson. And he started his career life by publication
of a Magazine. Then he started many businesses in various ways. In 1970 he started virgin mail
order and he didn’t stop launch his business. He launched more than 400 companies in over 30
countries under the virgin brand. The virgin group now expanded into leisure, travel, tourism,
mobile, broad brand, TV, radio, music, finance and health.

Net worth($ Billion)

6

4
Net worth($ Billion)
3

0
1979 2006 2017

4. Competition
Researching competition has never been the Richard branson way. Many of his products and
services come about because he pay attention to what the market is missing or what’s not being
done well. The commitment is about doing things differently. His strategy has been to screw
business as usual to what look at what it is our customers wants, and what is the industry needs,
and to go in and exceed their expectation, and he has been successful not by wasting time
scrutinizing his competitor but by looking at himself from the point of view of his customers do
and seeking feedback through listening.
5. Leadership
Sir Richard Branson isn't just an authority on entrepreneurialism; he knows a thing or two about
leadership skills as well. He has been a well-respected employer - someone who has created
thousands of jobs for talented people around the world. He is known for his rule-breaking
approach to leadership, one which encourages every employee to become an innovative thinker,
who can add value in their own way. Richard branson is an individual who prides himself on
working with team that shares the same core values he does. Recognizing value of his employees
and being genuinely interested in them are two qualities he has.

Top 3 leadership principles of Sir Richard branson

 Listening is the one of the most important skills that anyone can have
 Learning and leadership go together
 Number one rule in business, and in life is to enjoy what do you do

And he also explain his 10 rules for being a great leader

 Follow your passions but protect the downside

 Do some good
 Believe in your business
 Have fun
 Don’t give up
 Listen more and talk less
 Make room for personal time through delegation
 Go out and meet people
 Communicate among all levels of your company
 Be happy

6. Authenticity
He is responsive to people’s needs and values. He is transparent, morally grounded and eager to
receive comments from others. He involves others in his work and of consults. He builds
relationships. He leads by example, He’s said to behave with integrity and he looks for what’s
going right (as opposite to what’s going wrong). He’s inspiring and courage’s. He leads
organization which are enabling rather than disabling.
7. Adventure
 1983 – He got bumped off a flight to the BVI, so he decided to character a jet and sell
tickets under the name virgin airways.

 1985 – He attempted the fastest Atlantic Ocean crossing.

 1987 – in preparation for ballooning adventure
 1987 – Attempted to complete the first transatlantic crossing in a hot-air balloon, but
ended up having to be plucked from the Irish sea by navy

 1991 - Attempted to cross the Pacific Ocean in a hot-air balloon.

 1998 – Encountered the Chinese Air Force, while accidently crossing Himalayas on
another attempt to circumnavigate the globe in a hot air balloon.
 2004 – Broke a world record driving from Dover to Calais.
8. Support
Virgin will invest in a central team to manage the new company. It will draw on resources from
Virgin to help promote the scheme. In addition, Virgin Startup has the support of Virgin’s UK
companies including: Virgin Trains, Virgin Money, Virgin Media, Virgin Atlantic, Virgin
Active, Virgin Care and its not-for-profit foundation Virgin Unite. These companies will provide
access to staff mentors, marketing and media support, business advice, as well as space to host
networking and promotional events. Sir Richard Branson commented: "I started my first business
with a handful of coins out of a phone-box at school, but it was the £300 from my mum that
really kick-started our Student magazine and sparked the Virgin adventure 40 years ago. Today,
young people need that same help and I believe Virgin Startup will provide it - with access to
early capital, strong mentorship, advice and promotion. We look forward to helping launch
thousands of new businesses as a delivery partner of The Start-Up Loan Company across the UK
in years to come." Chairman of Virgin Money Giving and Spring Films will chair the new
Company providing strategic guidance on the range and scope of the assistance to young
entrepreneurs. Virgin Startup also plans to develop a widespread mentoring programme and a
series of regional events to promote new businesses and showcase established entrepreneurial
expertise.
Conclusion
In conclusion, it is evident Richard Branson have proven through time his effective leadership

skills have allowed him to succeed and also pick himself up after failures. We have learnt that a

leader should not only depend on technical skills but also be flexible and be adaptable to today's

dynamic world which is ever changing. The ability to grab opportunities once it arises is

important because in the business industry, there's a high level of competitiveness, if a leader

were to oversee such a chance; they face the potential of losing millions. if one of the customers

has a bad experience on Virgin trains, they might have different views for the rest of the Virgin

brands. Majority of customers know that each of the Virgin business units are managed different

and are vastly diversified into different products and services. Therefore each of the business

units will have their own strategic plans according to their target market and hopefully this

should convince the customers to continue to use their products and services. The important

issues arise in the future when it's time for Branson to move away from Virgin, this could mean

the end of the Virgin Group. To solve this potential problem, new management, marketing and

promotional styles can be used that are not related to Branson's techniques and see whether these

are successful. Therefore, Virgin is a successful company that applies their own strategies

according to their target market under the direction of Richard Branson. Virgin are able to

diversify into new markets mainly through joint ventures, thus able to increase their market

shares in respective markets. However, the question arises when it's time for Richard Branson to

Part Company with the Virgin Group, how will they cope and whether they can maintain a

competitive edge in the markets that they are competing in.