STP(Segmentation-Targeting-Positioning)

Segmentation
1. Geographic Segmentation:
Induction wireless chargers for electric cars can be divided into urban, suburban, and
rural locations based on their location. Urban regions, for instance, are highly
populated, have heavy traffic, and have a strong demand for quick charging options.
The need for portable charging solutions is higher in rural locations due to the lower
density of electric car users and the lack of charging facilities in those places.

2. Demographic Segmentation:
You can target particular market categories by using demographic segmentation
based on variables like age, income, gender, and education. For instance, people with
greater incomes and higher levels of education are more likely to purchase electric
cars and may be more curious about the most recent charging technologies. Induction
wireless chargers may have a target market in the younger generations as they are
more likely to embrace electric vehicles.

3. Psychographic Segmentation:
Market segmentation based on lifestyle, personality, and values is also possible using
psychographic segmentation. For instance, consumers that value sustainability and the
environment may be more inclined to acquire an electric car and favour induction
wireless charging systems because they produce fewer emissions than conventional
charging techniques. The ease of use and technological breakthroughs of induction
wireless chargers, on the other hand, may also appeal to customers who value
convenience and technology.

Targeting
1. Tech-Savvy Individuals: People who have a passion for innovation and are always up-to-date
with the latest technology will be interested in our product. Our wireless charger provides a
unique and cutting-edge solution to the traditional charging process.
2. Environmental Enthusiasts: Customers that are committed to protecting the
environment and lowering their carbon footprint will value our product as a more
environmentally friendly method of recharging their electric vehicles.
3. High-Income Individuals: Our product will be appealing to those who are financially
secure and are willing to spend money on convenience and technology. They are more
likely to drive electric cars and will spend more money on a quick and effective
charging system.
4. Convenience Seekers: Our product will appeal to people who appreciate efficiency
and convenience in their daily lives. Their time waiting for a charge is cut down and it
becomes hassle-free and quick charging options for electric vehicles.
Positioning
We want to position our brand as the go-to solution for fast and efficient charging and
future of electric cars.