Guayaquil University

Faculty of Administrative Sciences

International Business.

Names:
Anthony José

Surnames:
Almeida Mendoza

Subject:
Global Marketing

Teacher:
LOZANO LARREA ROSSANA NARCISA

Topic:
E-commerce

Course:
NIN-SMA 6-2

School year
2022-2023 CII
 Link 1

Which e-commerce model involves individuals or businesses buying and selling

products through an online platform?

A) B2B (Business-to-Business)

B) C2C (Customer-to-Customer)

C) B2C (Business-to-Consumer)

D) C2B (Consumer-to-Business)

Answer: B

Which of the following is a type of e-commerce that involves the exchange of goods

or services between businesses?

A) B2B (Business-to-Business)

B) C2C (Customer-to-Customer)

C) B2C (Business-to-Consumer)

D) C2B (Consumer-to-Business)

Answer: A

Which of the following is an example of a payment gateway used in e-commerce?

A)PayPal

B) UPS

C) Shopify

D) Google Ads

Answer: A
What is a key challenge faced by e-commerce businesses?

A) Limited customer reach

B) Higher overhead costs

C) Difficulty in inventory management

D) Lower security risks

Answer: B

Which of the following is a characteristic of e-commerce?

A) Limited global reach

B) Restricted operating hours

C)Lack of customer reviews

D) Ease of scalability

Answer: D

Which e-commerce model involves selling products directly to consumers through

a website?

A) B2B (Business-to-Business)

B) C2C (Customer-to-Customer)

C) B2C (Business-to-Consumer)

D) C2B (Consumer-to-Business)

Answer: C

What is a major advantage of brick-and-mortar stores over e-commerce?

A) Lower operational costs

B) Wider selection of products

C) Ability to provide personalized customer experiences

D) Access to a global customer base

Answer: C
What does B2C stand for in the context of e-commerce?

A) Business-to-Customer

B) Business-to-Company

C) Buyer-to-Client

D) Buyer-to-Customer

Answer: A

Link 2

What is a business model?

A) A marketing strategy

B) A description of a company's employees

C) A plan that defines how a company generates revenue

D) A set of internal policies and procedures

Answer : C

Which of the following statements is true about business models?

A) They are static and do not require adaptation

B) They are applicable only to technology companies

C) They are independent of the market and the competition

D) They must evolve over time to stay relevant

Answer : D

What is the "B2C" business model?

A) Business to consumer (Business to Consumer)

B) Business to business (Business to Business)

C) Business to creditors (Business to Creditors)

D) Business to competitors (Business to Competitors)

Answer: A)

Which of the following elements is NOT normally included in a business model?

A) Customer segment

B) Cost structure

C) Competitor analysis

D) Revenue sources

Answer: C

Which of the following business models is characterized by offering free products

or services and generating revenue through advertising or other sources?

A) Subscription model

B) Freemium model

C) Affiliate model

D) Direct sales model

Answer: B

What is the "B2B" business model?

A) Business to Business (Empresa a Empresa)

B) Business to Bank (Empresa a Banco)

C) Business to Buyer (Empresa a Comprador)

D) Business to Brand (Empresa a Marca)

Answer: A

Which of the following is an example of a brokerage business model?

A) Airbnb: platform that connects travelers with hosts who rent accommodations

B) Netflix: streaming service for movies and series

C) Apple: manufacturer of electronic devices

D) Nike: sportswear company

Answer: A

Which of the following business models is based on allowing third parties to sell

products or services through your platform and earn a commission for each sale

made?

A) Franchise model

B) Subscription model

C) Brokerage model

D) Direct sales model

Answer: C