Q Which of the following is type/s for e‐commerce?

A. B2B
B. B2C
C. C2B
D. All of the above
ANSWER: D

Q Which segment do eBay, Amazon.com belong?

A. B2B
B. B2C
C. C2B
D. C2C
ANSWER: B

Q Which type of e‐commerce focuses on consumers dealing with each other?

A. B2B
B. B2C
C. C2B
D. C2C
ANSWER: D

Q Which type deals with auction?

A. B2B
B. B2C
C. C2B
D. C2C
ANSWER: D

Q The best products to sell in B2C e‐commerce are ____________.

A. Small products
B. Digital products
C. Specialty products
D. Fresh products
ANSWER: B

Q Digital products are best suited for B2C e‐commerce because they ____________.
A. Are commodity like products
B. Can be mass‐customized and personalized
C. Can be delivered at the time of purchase
D. All of the above
ANSWER: D

Q Which of the following technique is not used by B2C e‐commerce companies to

attract customers ?
A. Registering with search engines
B. Viral marketing
C. Online ads
D. Virtual marketing
ANSWER: D

Q Which term represents a count of the number of people who visit one site, click
on an ad, and are taken to the site of the advertiser?
A. Affiliate programs
B. Click‐through
C. Spam
D. All of the above
ANSWER: B

Q What is the percentage of customers who visit a Web site and actually buy
something called?
A. Affiliate programs
B. Click‐through
C. Spam
D. Conversion Rate
ANSWER: D

Q ________________simply promotes a product on their platform and subsequently

earns a piece of the profit from each sale they make.
A. Affiliate Marketing
B. Click‐through
C. Spam
D. All of the above
ANSWER: A

Q What is the process in which a buyer posts its interest in buying a certain
quantity of items, and sellers compete for the business by submitting successively
lower bids until there is only one seller left?
A. B2B marketplace
B. Intranet
C. Reverse auction
D. Internet
ANSWER: C

Q What are plastic cards the size of a credit card that contains an embedded chip
on which digital information can be stored?
A. Customer relationship management systems cards
B. E‐government identity cards
C. FEDI cards
D. Smart cards
ANSWER: D

Q Which form of e‐commerce currently accounts for about 97% of all e‐commerce
revenues?
A. B2B
B. B2C
C. C2B
D. C2C
ANSWER: A

Q Which of the following are advantages normally associated with B2B e‐commerce?
A. Shorter cycle times
B. Reduction in costs
C. Reaches wider audiences
D. all of the above
ANSWER: D

Q Which of the following is a useful security mechanism when considering business

strategy and IT?
A. Encryption
B. Cryptography
C. Firewall
D. All of the above
ANSWER: D

Q A product or service that customers have come to expect from an industry, which
must be offered by new entrants if they wish to compete and survive, is known as
a(n)?
A. Switching costs
B. Loyalty programs
C. Entry barriers
D. Affiliate programs
ANSWER: C

Q Which of the following statements accurately reflect the impact of technology?

A. Technology has caused buyer power to increase
B. Technology has lessened the entry barriers for many industries
C. Technology has increased the threat of substitute products and services
D. All of the above
ANSWER: D

Q Which of the following refers to creating products tailored to individual

customers?
A. customization
B. Aggregation
C. Direct Materials
D. Reverse Auction
ANSWER: A

Q Amazon.com is well‐known for which e‐commerce marketing technique?

A. Banner ads
B. Pop‐up ads
C. Affiliate programs
D. Viral marketing
ANSWER: C

Q Which form of e‐marketplace brings together buyers and sellers from multiple
industries, often for MRO materials?
A. horizontal
B. Vertical
C. Integrated
D. Inclined
ANSWER: A

Q Which form of e‐marketplace brings together buyers and sellers from the same
industry?
A. horizontal
B. Vertical
C. Integrated
D. Inclined
ANSWER: B

Q A combination of software and information designed to provide security and

information for payment is called a what?
A. digital wallet
B. pop up ad
C. shopping cart
D. encryption
ANSWER: A

Q What is the name for direct computer‐to‐computer transfer of transaction

information contained in standard business documents?
A. internet commerce
B. e-commerce
C. transaction information transfer
D. electronic data interchange
ANSWER: D
Q What is a model of a proposed product, service, or system?
A. Prototyping
B. Prototype
C. Proof-of-concept prototype
D. Selling prototype
ANSWER: B

Q What is an internal organizational Internet that is guarded against outside

access by a special security feature called a firewall (which can be software,
hardware, or a combination of the two)?
A. Client /Server network
B. Intranet
C. Extranet
D. Thin Client
ANSWER: B

Q What is an intranet that is restricted to an organization and certain outsiders,

such as customers and suppliers?
A. Client /Server network
B. Intranet
C. Extranet
D. Thin Client
ANSWER: C

Q What is a detailed process for recovering information or an IT system in the

event of a catastrophic disaster such as a fire or flood?
A. Disaster recovery plan
B. Hot Site
C. Cold site
D. Disaster recovery Cost Curve
ANSWER: A

Q Which factor represents how well your system can adapt to increased demands?
A. Availability
B. Accessibility
C. Reliability
D. Scalability
ANSWER: D

Q Which will not  harm  computer resources?

A. Firewall
B. Virus
C. Trojan Horse
D. Worm
ANSWER: A

Q When you purchase copyrighted software, what actually are you paying for?
A. The cost of the CDs, manuals, and development of the software
B. The cost of the CDs, manuals, and a share of the cost of the software
development
C. A share of the cost of software development
D. All of the above
ANSWER: D

Q Cookies are used to do which of the following?

A. Store your ID and password for subsequent logons to the site
B. Store contents of electronic shopping carts
C. To track web activity
D. All of the above and more
ANSWER: D

Q Unsolicited e‐mail is called what?

A. Junk mail
B. Spam
C. Extra mail
D. None of the above
ANSWER: B

Q What is an electronic representation of cash?

A. Digital cash
B. Electronic cash
C. E‐cash
D. All of the above
ANSWER: D

Q Smart card is better protected than other cards using _____________________.

A. Encryption
B. Firewall
C. Hub
D. All of the above
ANSWER: A

Q Trust card is introduced by _____________.

A. BSNL and itzcash
B. BSNL and oxicash
C. BSNL only
D. None
ANSWER: A

Q Which type of technology will increase portability and mobility?

A. Implant chips
B. Micro Payments
C. Internet Phone Calls
D. All of the above
ANSWER: D

Q The smart card which use antenna for reading and writing data ____________ .
A. Contact smart card
B. Contactless smart card
C. Proximity smart card
D. Both B and C
ANSWER: D

Q Which one is the third party payment providers who offer digital wallets for E‐
merchants?
A. Oxicash
B. PayMate
C. PayPass
D. All of the above
ANSWER: D

Q Which e‐government arena is being used when governmental agencies send out and
accept bids for work?
A. G2G
B. G2B
C. G2C
D. G2G
ANSWER: B
Q E‐Banking is also known as ______________ .
A. ATMs
B. Net banking
C. Traditional banking
D. None of these
ANSWER: B

Q Secure communication means _____________ .

A. Protect transmission of credit card number
B. Guarantee privacy of customer
C. Unauthorized access of payment details
D. All the above
ANSWER: D

Q OTP stands for _______________.

A. One Time Password
B. On Time Password
C. One Time Processor
D. None of these
ANSWER: A

Q What is an arrangement made between e‐commerce sites that direct users from one
site to the other?
A. Spam
B. Viral Marketing
C. Affiliate Programs
D. None of the above
ANSWER: C

Q The Viruses spreads through _____________.

A. Mails
B. Pen Drives and CDs
C. Websites
D. All of the above
ANSWER: D

Q The Best way to promote a business with social media is _____________ .

A. To advertise your company, services and products
B. To collect as many contacts as possible
C. offer a lot of helpful and free information.
D. Invite potential clients to visit your website
ANSWER: C

Q A portal which is an online platform operated by a third party and is open to

buyers or sellers in a particular industry is a ____________ .
A. B2B independent e-marketplace.
B. Buyer-oriented marketplace
C. supplier-oriented marketplace
D. vertical and horizontal e-marketplace
ANSWER: A

Q ___________ is an example of business to business services offered by google

which gains advertising revenue through hosted videos.
A. Google Adwords pay per click sponsored link advertising
B. Google Apps Business Application Suite
C. YouTube Brand Channel.
D. Google Search Applicaion providing online website services for website owners.
ANSWER: C
Q Among the following website functions, which is the most important ?
A. Having free reports, downloads, etc
B. Describing the services your company provides
C. Capturing email addresses of visitors
D. Having contact information on every page
ANSWER: C

Q What is a great way to improve your website's "stickiness", which is keeping

someone on your website and encouraging them to come back?
A. Make your website interactive with things to do such as quizzes, downloads,
video to watch and audio to listen to
B. Have a lot of text to read
C. Make it difficult to locate the contact information.
D. Pack a lot of graphics, photos, and text onto each page.
ANSWER: A

Q Which one of the following statement/s is true?

A. LinkedIn works best for B2B organizations
B. Pinterest is great for driving traffic to your product catalog on your website
C. Facebook is excellent for businesses that operate in the consumer market
D. All the options
ANSWER: D

Q What is a fully‐equipped computer that you wear as a piece of clothing or

attached to a piece of clothing similar to the way you would carry your cell phone
on your belt?
A. Wearable computer
B. GPS
C. Implant chip
D. None of the above
ANSWER: A

Q What is a technology‐enabled microchip implanted into the human body?

A. Wearable computer
B. GPS
C. Implant chip
D. None of the above
ANSWER: C

Q Which of the following can be used to help identify people in a crowd?

A. Bio chip
B. Implant chip
C. Facial recognition software
D. Vision chip
ANSWER: C

Q What does SEO stand for?

A. Site Engine optimization
B. Search Engine optimization
C. Site Efficiency Output
D. Search Engine Output
ANSWER: B

Q What is another term for "social media"?

A. Advertising Socialization
B. Consumer Generated Media
C. Media Optimization
D. Consumer Media Advertising
ANSWER: B

Q How can a company convert posts on Twitter to sales?

A. Write demanding points about the competition
B. Write posts about personal information of the CEO
C. Creating posts which drive followers to their site
D. Marketing advertisements which are not serious
ANSWER: C

Q What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves
electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing
or web marketing.
ANSWER: C

Q Which social network is considered the most popular for social media marketing?
A. Twitter
B. Facebook
C. Linkdin
D. Whats App
ANSWER: B

Q The main objective of branding is which of the following?

A. To have potential customers recognize your logo and marketing materials
B. To earn trust from your customers
C. Promotional materials that match and coordinate
D. Having a unique tag line
ANSWER: B

Q Site designing for mobile is very similar to the web.

A. TRUE
B. FALSE
C. May be
D. May Not
ANSWER: B

Q The best way to improve search engine ranking is with ___________

A. Video
B. A blog
C. Having at least 500 words of text per page
D. Using a lot of graphics per page
ANSWER: B

Q Which is the name of the hosting company that is used for all external consumer
facing sites?
A. Verizon
B. HP
C. Rackspace
D. Wipro
ANSWER: C

Q What are the two types of targeting that can be done with PPC advertising?
A. Reaching people by demography and reaching people by interest
B. Reaching new prospects and reaching prior visitors (Remarketing).
C. Reaching people who search and people who visit websites
D. Reaching people through Retargeting and reaching people through Remarketing
ANSWER: B

Q What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals
B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above
ANSWER: B

Q Which design approaches help in building sites that are optimized for various
screen sizes?
A. Mobile optimized design
B. Responsive web design
C. Progressive enhancement
D. Adaptive web design
ANSWER: B

Q Which of the following is functions of social media for business?

A. Are you participating in the conversation and sharing?
B. Are you listening and monitoring what is being said about you?
C. Both A and B
D. None of the above
ANSWER: C

Q What are the key considerations for people in sales while they use social media
for selling (Social Selling)?
A. Check if their clients are on social media and then connect with them on the
relevant social networks
B. Avoid using social media to sell
C. Connect with their clients and prospects on LinkedIn and then start
liking/commenting/sharing their posts
D. Build their professional brand and then position themselves as subject matter
experts in their field to build credibility
ANSWER: D

Q What is an ad group?
A. An ad group is a collection
B. An ad group is a collection
C. An ad group is a collection
D. An ad group is a library of
ANSWER: C
of related ads
of related campaign settings and ads
of related keywords and ads
your ads grouped by category

Q What is "social media optimization"?

A. Creating content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
ANSWER: A

Q Which capabilities are offered by Web Content Management Tools?

A. Centralized version control
B. Simplification through templates
C. Integration with enterprise applications
D. All the above
ANSWER: D

Q On page search engine optimization refers to

A. Programming keywords into a website
B. Evaluating each page of a website for design
C. The amount of links coming into your website
D. The number of search engine sites a website is submitted to
ANSWER: A

Q Which capabilities are offered by Web Content Management Tools?

A. Centralized version control
B. Simplification through templates
C. Integration with enterprise applications
D. All the above
ANSWER: D

Q Which among the following is production related procurement ?

A. Office Supplies
B. Raw Materials
C. Information Systems
D. Furniture
ANSWER: B

Q ____________ is an example of business to business services offered by google

where revenue is generated through the application running as part of a customer's
website.
A. Google search application providing online website search services for website
owners
B. Google Apps Business Application Suite
C. YouTube Brand Channel
D. Google Adwords pay per click sponsored link advertising
ANSWER: A

Q Popular search engine in china is ___________________

A. Google
B. Baidu
C. Yahoo
D. Bing
ANSWER: B

Q Search Engines are very critical in digital marketing Eco space because
_________________.
A. You get hold of the customer right at the time that the customer is searching
for a product.
B. It alerts the manufacturer about the rising demand of the product.
C. It displays very beneficial offers for the customer.
D. You get complete information about the searched term.
ANSWER: A

Q Search Engine uses different ________________________  to search best website,

ranking and rest of the listing.
A. Computers and Mobile Phones
B. Techniques and Algorithms
C. E-Commerce and M-Commerce 
D. Portals and Platforms
ANSWER: B

Q The bounce rate of a website can increase for all of the following cases except
_______________
A. Content is not relevant
B. Website is not compatible with different devices
C. The website takes a long time to load
D. The website is well structured
ANSWER: D
Q SERP stands for ___________.
A. Search Engine Ranking Process
B. Search Engine Results Page 
C. Search Engine Results Process
D. Search Engine Relinking Practice
ANSWER: B

Q Keywords in the long tail were characterized by the following except _______.
A. Relevant to the page
B. Lesser with regard to competition
C. Limited to the number of searches
D. Driving greater conversion
ANSWER: D

Q Which among the following is a method of offline keyword research? 

A.  Adwords keyword planner tool 
B. Google analytics
C. Brainstorming
D. Google autocomplete  
ANSWER: C

Q A parent-child hierarchy is in the context of _____________.

A. Website compatibility 
B. Website structure  
C. Google crawler indexing 
D. Off page optimization 
ANSWER: B

Q Keyword density is known as the _________. 

A. Percentage of images to text on the website 
B. Ratio of the number of times the keyword is used in every 100 words of content
C. Ratio of total keyword searches on google for every 100 customers 
D. Percentage of keywords used by you as opposed to the competition.
ANSWER: B

Q The __________ goal of a business to business website involves an interactive

dialogue with a virtual sales person.
A. Sell
B. Sizzle
C. Speak
D. Save
ANSWER: A

Q Stage in which purchase intention is transformed in to purchase decision is

called ________________.
A. Need recognition
B. Information Search
C. Purchase decision
D. Both B and C
ANSWER: C

Q SEO was found to be a very important part of digital marketing due to the fact
that _____.
A. It can position your website on the SERP without paying money
B. It allows social media handles to know more about your company
C. You can control the advertisement on search engine in this way
D. Customers pay more for SEO enabled websites.
ANSWER: A
Q IoT stands for?
A. Introduction of Things
B. Internet of Things
C. Internet of Tracking
D. Interaction of Things
ANSWER: B

Q IoT is an advanced automation and analytics system which deals with?

A. sensor, networking
B. electronic
C. cloud messaging
D. All of the above
ANSWER: D

Q Which of the following is not an advantage of IoT?

A. Improved Customer Engagement
B. Security 
C. Reduced Waste
D. Enhanced Data Collection
ANSWER: B

Q What is a firewall in computer networks?

A. A system designed to prevent unauthorized access
B. A web browser
C. The physical boundary of network
D. The Network Operating System
ANSWER: A

Q All the individuals and groups participants that make purchasing decisions and
share common goals and risks are classified as _____________.
A. Supplier Center
B. Buying Center
C. Evaluation Center
D. Initial Awareness Stage
ANSWER: B

Q The process of doing two or more tasks at a single time is called ____________.
A. Multitasking
B. Motivational aspects
C. Time constrained
D. Money constrained
ANSWER: A

Q ______ offers the opportunity to buy direct from the supplier with reduced costs
and shorter cycle.
A. Reintermediation
B. Disintermediation
C. Countermediation
D. Contramediation
ANSWER: B

Q Giving a limited number of dealers the exclusive right to distribute the

company’s products in their territories is called _________________.
A. intensive distribution.
B. exclusive distribution.
C. selective distribution.
D. closed distribution.
ANSWER: B
Q Rolls Royce uses which of the following distribution formats?
A. intensive distribution
B. exclusive distribution
C. selective distribution
D. open distribution
ANSWER: B

Q Maytag, Whirlpool, and General Electric prefer which of the following

distribution formats to distribute the majority of their products?
A. intensive distribution
B. exclusive distribution
C. selective distribution
D. open distribution
ANSWER: C

Q A search engine is a program to search ______________

A. for information
B. web pages
C. web pages for specified index terms
D. web pages for information using specified search terms
ANSWER: D

Q A web page is located using a ____________________ .

A. Universal Record Linking
B. Uniform Resource Locator
C. Universal Record Locator
D. Uniformly Reachable Links
ANSWER: B

Q World Wide Web ____________________ .

A. is another name for internet
B. is world wide connection for computers
C. is a collection of linked information residing on computers connected by the
internet
D. is a collection of world wide information
ANSWER: C

Q Internet is __________________.
A. a local computer network
B. a world wide network of computers
C. an interconnected network of computers
D. a world wide interconnected network of computers which use a common protocol to
communicate with one another
ANSWER: D

Q Gateways to storefronts and e-malls are ____________________.

A. shopbots.
B. shopping portals.
C. shopping browsers.
D. intelligent search engines.
ANSWER: B

Q A combination of software and information designed to provide security and

information for payment is called ______________.
A. Digital Wallet
B. Pop up ad
C. Shopping cart
D. Encryption
ANSWER: A

Q Which of the following is not a horizontal portal?

A. AOL.
B. Yahoo.
C. Sailnet.
D. MSN/Windows Live.
ANSWER: C

Q Broadband is generally considered to be any communication technology allowing

streaming audio and video at or above _____.
A. 100 Kbps.
B. 56.6 Kbps.
C. 30 Kbps.
D. 10 Kbps
ANSWER: A

Q Which of the following was the first commercial Web browser?

A. Mosaic.
B. Mozilla.
C. Netscape Navigator
D. Internet Explorer
ANSWER: C

Q The dominant Web server software is ______.

A. Zeus.
B. Apache.
C. Microsoft IIS.
D. Google.
ANSWER: B

Q When hackers flood a Web site with useless traffic to overwhelm the network, it
is called ______.
A.  phishing.
B. pharming.
C. a Denial of Service (DoS) attack.
D. spoofing.
ANSWER: C

Q All of the following are metrics for e-mail campaigns except ______.
A. open rate.
B. delivery rate.
C. bounce-back rate.
D. cart conversion rate.
ANSWER: D

Q Social networking sites primarily earn their revenue through ______.

A. advertising.
B. subscriptions.
C. donations.
D. service fees.
ANSWER: A

Q The most popular type of auction on eBay is the ______.

A.  Dutch Internet auction.
B. Name Your Own Price auction.
C. English auction.
D. Professional service auction.
ANSWER: C
Q Which of the following portal revenue models involves charging for premium
content?
A. ISP services.
B. General advertising.
C.  Subscription fees.
D. Tenancy deals.
ANSWER: C

Q An auction that has multiple winners that all pay the same price is an example
of________.
A. uniform pricing.
B.  discriminatory pricing.
C. bid rigging.
D. price matching.
ANSWER: A

Q What is the main driver of electronic payment growth?

A. Consumer demand for new methods
B. Government regulation
C. Technology Development
D. None of these
ANSWER: C

Q What are the main concerns about electronic payment?

A. Privacy and security
B. Privacy and charged fees
C. Security and charged fees
D. None of these
ANSWER: A

Q What is Bitcoin?
A. An online payment blog
B. First decentralized digital currency
C. A Mobile App for online shopping
D. e-mart
ANSWER: B

Q What is the full form of UPI ?

A. Unified Payment Interface
B. Unique Payment Interface
C. United Payment Interface
D. Unified Processing Interface
ANSWER: A

Q UPI is an initiative of ______________________.

A. RBI
B. SEBI
C.  IRDA
D. NPCI
ANSWER: D

Q In BHIM Baroda Pay, what is the full form of BHIM ?

A. Bharat Intensive Mobility
B. Bharat Interface for Money
C. Bharat Intercom for Message
D. Bharat Intercom for Money
ANSWER: B
Q Full form of IPG ?
A. International Payment Gateway
B. Internet Payment Gateway
C.  Internet Processing Gateway
D.  Internet Payment Grid
ANSWER: B

Q VPA stands for _________________________.

A. Virtual Payment Address
B. Virtual Processing Address
C. Vital Payment Authority
D. Visible Payment Authority
ANSWER: A