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GROWTH HISTORY
Evolving into a global bio aesthetic leader, moving beyond as #1 toxin player in Korea
Product development and Solid leadership position Evolution into the global
제품 개발 및 국내 시장 기반 확보 국내 톡신/필러 1위 시장 지위 공고화
Foundation of domestic market in the Korean toxin/filler market bio aesthetic industry leader
Toxin
Filler
2,452
Others
2,046 2,110 (13%)
1,821 1,824
(36%)
1,242
651
290 403 (51%)
80 160 210
'10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22E
Product Launched Added ‘Glabellar Launched Included 2 more Added ‘Crow’s Feet’ Launched skin booster
Botulax Lines’ indication The Chaeum indications* indication brand, Byryzn
HA filler ‘Dermalax’ obtained HA filler with lidocaine obtained Established Hugel Letybo approved in Approved in EU,AUS,CAN (’22)
Global
CE certificate in EU CE certificate in EU America China (’20, first in KR) To be approved in US (’23.2Q)
*Post-stroke upper limb spasticity and foot deformity in pediatric cerebral palsy
Source: Internal Data
1
GLOBAL LEADER IN MEDICAL AESTHETICS
Providing trend-setting treatment solutions
01 02 03
Dominant No.1 Player in Korea, Exponential Growth Potential Integrated Product Portfolio
The world’s Most Dynamic by Geographic Expansion & Total Aesthetic Solutions
Aesthetics Market for the Next 2 Years via R&D and Open Innovation
04 05 06
Deep Expertise in Strong Safety Track Record Profitability and Revenue Growth
Developing & Delivering with State-of-the-art Distinct Advantage over its Domestic
Cutting-edge Aesthetic Contents Technology Peers as well as Global Leaders
2
DOMINANT NO.1 PLAYER
in Korea aesthetic market
KOREA, WORLD’S MOST DYNAMIC AESTHETIC MARKET DOMESTIC MARKET SHARE ACHIVEMENT
Hugel
66 Medytox
Huons
3
57
54 Consecutive
51 Filler years 11%
43 42
45 38
42 42 36
34
42 5%
38
36
32
30
28
'12 '13 '14 '15 '16 '17 '18 '19 '20 '21
Response Trustworthy Quick Appropriate Visit Empathy Knowledge Familiarity Regularity
(88) (85) updates services frequently (64) (63) (50) (33)
(81) (79) (64) 3
EXPONENTIAL GROWTH POTENTIAL BY GEOGRAPHIC EXPANSION
Covering ~95% of global botulinum toxin market within 2 years
ACCELERATING INTO GLOBAL BIG 3 TOXIN MARKETS MARKET PRESENCE
Regions
Toxin 43 > 79 within
2022 2 years
EU 2023
2020
USD0.5bn U.S.
CHINA
USD0.8bn USD1.4bn
ASIA
(ex-China) LATAM
51%
USD0.4bn USD0.2bn
Therapeutic 80%
Toxin
USD Market U.S.
EU
China
2H20 1H21 2H21 1H22 2H22 1H23
CHINA
Oct 21st
bn 49%
Obtained Toxin Approval
EU
Aesthetic
Toxin
20%
Jun 30th Jan 25th Tier 2 Approval(E) Market ROW
Submitted Toxin BLA Completed DCP & Obtained Toxin Approval (Tier 1) (LATAM,
other ASIA)
AUS/CAN
July 1st CAN: Jun 30th / AUS: Nov 23rd
Submitted Toxin BLA Obtained Toxin Approval
U.S.
Mar 31st Approval(E) 4
Submitted Toxin BLA
EXPONENTIAL GROWTH POTENTIAL BY GEOGRAPHIC EXPANSION
Along with new pipeline, skin booster
POTENTIAL OPPORTUNITY OF GLOBAL FILLER MARKETS MARKET PRESENCE
Regions
Filler 38 > 53 within
2 years
EU
USD900mn U.S.
CHINA SKIN BOOSTER
USD950mn USD1.3bn
Hugel’s First Skin Booster, Byryzn
▪ Launched skin booster brand, Byryzn in Jan.
2022, entering the high potential skin
ASIA
(ex-China) LATAM booster market
- Domestic market size: KRW60bn
USD300mn USD90mn
▪ Containing high level of hyaluronic acid
▪ Improves wrinkles and delivers hydration and
illumination to skin when injected effectively
into the epidermis
Hugel’s HA Filler Revenue [Unit: KRWbn] CHINA ▪ Expect synergy via cross-selling with Hugel’s
84.2 HA filler given new treatment techniques and
▪ Obtained marketing approval from China NMPA
67.8 trainings
61.8 in Apr. 2022 and made first shipment in Aug. 2022
48.2
▪ Expect synergy with Hugel’s botulinum toxin,
Letybo
EU
2018 2019 2020 2021
▪ Delivered strong growth in overseas markets
Domestic Export 5
including Asia and EU
BUILDING INTEGRATED PRODUCT PORTFOLIO & TOTAL AESTHETIC SOLUTIONS
Via continued R&D and open innovation
Contouring
Chin
Muscle
Relaxation Lipolysis injectable
* Ongoing phase 2 clinical trial in US
* Targeted to be launched in Korea/China by 2027
Face lift
Revenue by product category
Toxin 50% Filler 35% Cosmetics 5% Others 10%
6
KEY R&D PIPELINE
Continue to research the next generation of biopharmaceuticals
Crow’s feet
Blepharospasm
Penile enlargement
Byryzn (China)
7
DEEP EXPERTISE
in developing and delivering cutting-edge aesthetic contents
DIFFERETIATED TRAINING & ACADEMIC SUPPORT DIGITAL & GLOBAL ENGAGEMENT
H.E.L.F | Hugel Expert Leader’s Forum since 2013 Embracing Digital Technology to provide academic platform
Hugel Webzine
Online webinars iH.E.L.F
6 in 2020 13 Sessions
sharing the latest insight
of clinical trials & trends
▪ Biggest medical aesthetic forum in Korea supported by a single company
▪ Delivering the latest academic and scientific information
▪ 9th Edition | Over 10K Attendees | 326 Expert Speakers
H.O.P.E | Hugel Outstanding Professional Education Bringing advanced K-Aesthetics to Global KOLs
▪ AMWC Asia in Taiwan
▪ IMCAS World Congress 2022
▪ IMCAS Asia 2022 in Thailand
▪ American Society for
Dermatologic Surgery, ASDS
▪ GLAM 2022
▪ AMWC China 2022
Building Strong Engagement and Reliability with our customers and KOLs
and Enhancing entry barriers
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MANUFACTURING FACILITIES
Capacity expansion for global demand
BOTULINUM TOXIN HYALURONIC ACID FILLER
8,000 4,000
x2
x 2.3
4,000 4,000
5,720 5,000
BOTULINUM TOXIN
State-of-the-art Technology
for enhanced safety
10
Seasoned Management Team
Experts with experience in globalization of Korean pharmaceutical industry
HUGEL MANAGEMENT TEAM
Jihoon Sohn
Chief Executive Officer
30+ years in pharma global sales & marketing
11
The Board of Directors
Unlock existing management team’s potential and expand international teams
BOARD MEMBER
Brenton L. Saunders
Chairman of the Board of Directors,
Non-executive Director
● Tenure: ‘22.04~‘25.04
- CEO, Chairman of Board of Directors, Vesper Health (‘20~present)
- Chairman, President, CEO, Allergan (2015~2020)
- CEO, Chairman of Board of Directors, Bausch&Lomb (2010~2013)
Chair of the Audit Committee Member of the Audit Committee Member of the Audit Committee
● Tenure: ‘22.04~‘25.04 ● Tenure: ‘22.04~‘25.04 ● Tenure: ‘22.04~‘25.04
- Assistant Professor, Korea Univ. Business School (‘13~present) - President, Cordis (Cardinal Health Inc.) (‘15~present) - CFO, GS Holdings Corp.(‘22~present)
- Vice President, Allergan Inc. (‘10~’15) - Vice President, Allergan Inc. (‘10~’15) - Senior Managing Director, GS Energy Corporation. (‘20~’21)
- Non-Executive Director, Korea Institute of Marine Science & - President Director, Merck & Co., Inc. (‘97~’10) - CEO, Incheon Total Energy Company (‘17~’20)
Technology Promotion (‘18~’20)
- Commissioner, Korean Accounting System Review Committee,
Securities & Futures Commission (‘15~’17)
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Major Shareholder – Aphrodite Acquisitions Holdings LLC
CBC is the Largest and Most Active Asia Healthcare Fund GS Holdings engages in the energy, utility, retail,
with US$4.5bn AUM and Global Footprints engineering and construction businesses in Republic of
Korea and internationally together its subsidiaries
▪ In-depth industry knowhow with thematically driven
top-down research approach to identify the most ▪ World’s 4th largest single-site refinery
attractive opportunity sets and global top-notch ▪ Global network of more than 30 overseas bases
science advisor network
▪ Korea’s largest private-sector power company by
▪ Top quartile return profiles among control strategy
capacity of 5.7GW
focused funds across different vintage years
▪ Korea’s leading commerce platform company by online
▪ Successfully incubated 10+ healthcare companies from and offline integrated(GS Retail+GS SHOP)
ground up and completed multiple complex buyouts
13