16.

Market penetration is an intensive form of strategy which requires intensive

marketing efforts of the company through sales promotion. *
True

False

17. Offering current or the same product in the foreign market through exporting is
categorized as market development. *
True

False

18. An organization may enter the international market if the organization has limited
production capacity. *
True
False

19. Product development is effective if the company aims on offering a new product to
the present or current market. *
True

False

20. Product development is effective if the company competes in a high-growth

industry. *
True

False

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