MKTG 70 – MODULE 1

INTRODUCTION TO ADVERTISING

Date: 03/04/22

PRE-TEST

Answer the following based on your learned knowledge.

1. Did advertising affect your lifestyle in any fashion? Has the effect been undesirable? Or
worthwhile:

Yes, it has been fascinating watching how social media has revolutionized the fashion
industry. It has altered the sector in multiple ways and on many levels. However, the most
impactful changes can be seen in terms of design, business, and marketing. Since the
internet has influenced every woman in the Philippines, by its reach through facebook and
email and Shopping Apps, the target to remain in Latest Fashion has grown wild. Social
media platforms such as YouTube, TikTok, and Instagram have given rise to the recent
phenomenon of influencers and influencer marketing. A few decades ago, brands only
used models or celebrities of a particular physique for marketing their brands. Today, there
is a more diverse and inclusive array of people that brands collaborate with for their
campaigns with influencer marketing.💜
POST-TEST ANSWERS
TRUE OR FALSE
1. TRUE

2. FALSE
1. Advertising is a paid form of non-personal communication of information about goods, services, ideas or

institutions using the mass media of communication with the intention to sell or secure favorable 3. TRUE
consideration.
4. FALSE
2. Advertisements are just for tangible products.

3. Advertising is never free, it is always paid. 5. TRUE

4. Companies spent thousands of pesos in exchange for a recognition and patronage of their products or
6. TRUE
services.

5. Publicy, a non-paid, non- personal communication of information about products and services. 7. TRUE
6. Competitive stage is used in launching publicly a product ot services which is entirely or unknown to the
8. FALSE
market.

7. Retentive stage attempt to develop or establish consumer loyalty by keeping the buying public reminder 9. TRUE
of the name or brand.
10. FALSE
8. Advertising department is an independent services organization whose function is to provide ads.

9. Advertiser is called the client. 11. FALSE

10. Research department is headed by the account executive.
12. TRUE
11. Account management department is responsible for gathering additional information.

12. Art department translates the words into pictures. 13. TRUE
13. Production department is responsible for handling the mechanical requirements of the advertisement.
14. TRUE
14. Traffic department sees to is that the advertisement are shown or published according to schedule.

15. Media department prepares the detailed media schedule, the list if it is selected for the delivery of the 15. TRUE
advertising message.
16. Sales
16. Sales hexagon consists of elements where the general goal is to promote product or service saleability. hexagon
17. It is a direct, face-to-face contact among buyer, seller and product, intended to convince the buyer to
17. Personal
purchase the product offered for sale. Personal selling
selling
18. According to Source or Origin. This traces back the party who requested for the preparation of the

advertisement, or the party who wants the advertising project be done. 18. Source or
19. According to Audience Targeted Consumer advertising targets the ultimate users of the product, Origin
convincing them to purchase the item for personal or house hold use.
19. Audience
20. For broadcast media, advertisements are measured per 30 seconds rate, as the unit of measurement. Targeted

20. 30