Public relations (PR) is the process of maintaining a favorable

image and building beneficial relationships between an

organization and the public communities, groups, and people it
serves.
1.BUILDING PRODUCT AWARENESS
2.CREATING INTEREST
3.PROVIDING INFORMATION
4.STIMULATING THE DEMAND
5.REINFORCING THE BRAND
1.MEDIA RELATIONS
2.EDITORIAL AND BROADCAST MATERIAL
3.CONTROLLED COMMUNICATIONS
4.FACE TO FACE EVENTS
 BASIS FOR COMPARISON ADVERTISING
Meaning A technique of drawing
public attention to products
or services, mainly through
paid announcements, is
called Advertising.
PUBLIC RELATIONS
Public Relations is a practice
of strategic communication
that aims at building
mutually beneficial
relationship between the
company and the public.

Media Purchased Earned

Communication One way Two way
Focuses on Promotion of product or Maintaining a positive image
services, with an aim to of the company in the
induce the intended media.
audience to buy.
Control The company has full control The company can pitch the
over the ad. story, but has no control
over, how media uses or
does not uses at all.
Placement Guaranteed No guarantee
Published As long as you are willing to Only once
pay for.
Credibility Less High
 METHODS OF PUBLIC RELATIONS
1.SPONSORSHIP
2.FILMS AND VIDEOS
3.EDUCTION AS A PUBLIC RELATION ACTIVITY
4.FINANCIAL PUBLIC RELATIONS
5.FINANCIAL PUBLIC RELATIONS AND THE MEDIA
6.SPECIAL INTEREST PUBLIC RELATIONS
Coca Cola: Share a Coke
Burger King's Proud Whopper
 CONCLUSION
Thus, it can be concluded that public relations play a
vital role in the growth and success of the organization.
Suitable area should be selected and implemented for
achieving good public relations