1.

This is a form of relationship marketing where a brand keeps consistent tabs on its customers to
build effective relationships. Proactive Marketing
2. This is a form of relationship marketing with a high level of collaboration. Two businesses work
together in a mutually beneficial and promotional relationship towards a common goal. It could
be for a specific campaign, product, or set amount of time. Partnership Marketing
3. This is a marketing strategy where a company markets their product in a subtle and ‘hidden’ way,
such that the consumers don’t realize that it is a marketing ploy. Undercover Marketing
4. Brands usually pay influencers to surreptitiously pitch its products to their followers without
showing that it’s a paid gig. Ad Spies
5. It involves featuring a product in a movie or show or other forms of mass media. Product
placement
6. This technique aims to make the target audience more receptive by making people talk about a
product in a casual way to create a buzz in the market. Buzz Marketing
7. It helps advertise a product when public figures or social media personalities casually mention
the product in organic conversations. Celebrity endorsements
8. Posting positive reviews for the company on different industry websites or ghostwriting a blog
citing the company’s success stories. Social Validation
9. These ads take a variety of formats, from small, static boxes to large videos. Display
10. These ads are interspersed with non-ad content in the user experience. Social Media