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MBA 702: Marketing Management

JESTONI A. COM… 1
Segmentation,
Market Segmentation,
Targeting &
Inbox 1
Rommel U. Mama…
Targeting, and Positioning
Sun Life Financial | Sayaw
Positioning
Starred Date: 29 September 2022
Sunlife Financial | Sayaw
------------------------------------------------------- Vincent Mark Lawren…
Snoozed ----------------
Hanz A. Bernardino
IV. Brand Positioning Bull’s Eye for Sun Life
Sent JESSIE B. GIRAY Sun, Sep 25, 8:54 PM (2 days ago)
Charlie Micah T. …
Dear Group 8, Please see attached word file for your reference in pre…
Drafts 13
Anna Corazon L. Bulu…
Electrification
JESSIE B… Mon, Sep 26, 6:16 PM (11 hours ago)
Brando M. Aguila
New Areas to Biverly, Raquel, ALMIRA Romulo V. Abenoja , Jr
Outgoing PPAD Docu… Hello po,
Jennisel B. Brillantes
Templates See updated STP that I prepared. For your comment and additional inputs. Sarah Ellaine Q. B…
More
Salamat po. Eufemio M. Magno

Catherine M. Vill…
Vincent Mark Lawren
Pakidagdagan na lang po ng ibang info/data these items below:
A. Requirements for Effective Segmentation Joey
Hanz D.
A. Alvarico
Bernardino
1. Measurability
2. Substantiality SARAH G. GUANZON
3. Accessibility Ramil C. LuceroL. Bulu
Anna Corazon
4. Differentiability
5. Actionability Mariel
BrandoC.
M.Saladero
Aguila
III. Market Targeting
A. An Undifferentiated Marketing Strategy JUAN PAOLO
Romulo G. JOSE
V. Abenoja , Jr
Spaces
B. A Differentiated Marketing Strategy Jennisel B. Brillantes
C. Concentrated marketing CPD-PPAD

2 Attachments • Scanned by Gmail

Group8_STP_Sunlife_Say
aw_09302022.docx
SARAH G. GUANZON
1.7 MB

Ramil C. Lucero
Sunlife Brand Posit…

JUAN PAOLO G. JOSE

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