Content3 Local Crowdsourcing Program Slides

CONTENT 3
WORKFORCE IN THE DIGITAL AGE

Local Crowdsourcing Program
Prepared by
Crowd Business Innovation Group UiTM
Copyright © 2017 UiTM, All rights reserved

Topics
Various
crowdsourcing
development
initiatives in The main players’
Malaysia role in local
crowdsourcing
industry

2
Learning Outcomes
Upon completion of this content, students should

be able to:
1. Describe various crowdsourcing development initiatives in
Malaysia
2. Explain the main players’ role in local crowdsourcing
industry
Copyright © 2017 UiTM, All rights reserved Content 3 3

Crowdsourcing Development Initiatives in Malaysia
In Malaysia, the crowdsourcing programme
for the B40 Community is managed by
Malaysia Digital Economy Corporation
(MDEC).
MDEC was incorporated on 5th June 1996

with a mandate to develop, coordinate, and
promote Malaysia’s digital economy,
information and communications technology
(ICT) industry and the extensive use of ICT in
Malaysia.
The crowdsourcing programme for the B40

Community is dubbed as the eRezeki
programme.
What is the eRezeki Programme?
The eRezeki programme is based on a crowdsourcing concept –

with specific focus on crowd service-based model.
The programme aims to benefit the community, especially

the B40 Community by enabling and connecting them to
digital income opportunities.
Participants will be profiled, trained, qualified, and

matched to suitable tasks or work.
Note: The term B40 (Bottom 40 percent of household based on income) refers
to individuals from household with monthly income below RM4,000/ month

Crowdsourcing Development Initiatives
in Malaysia
Target Groups
B40 workers (bottom 40 percent of household based on income) refers
to individuals from households with monthly income below RM4,000
per month.
B40 workers consist of:

• Homemakers
• Disabled People
• Low-skilled workers
• Urban, Sub-Urban B40
• Freelancer / Part Timer
• Unemployed
• Retrenched workers
• Retirees
What is the eRezeki Programme?
The eRezeki programme has been identified as a key

programme under the Strategic Thrust 1 (Enhancing
inclusiveness towards an equitable society) of the
11th Malaysia Plan.
Under the Strategic Thrust 1 (Enhancing inclusiveness

towards an equitable society) of the 11th Malaysia
Plan, the eRezeki programme for B40 households
will be expanded to enable the use of ICT to
generate additional income.

Category of Tasks on eRezeki
Digitally Enabled
Tasks

Tasks Description Example

Simple tasks involving data • Data Entry
entry, processing of images, or • Data Cleansing
actions that require no specific • Photo / Image Moderation
or high level of skills to • Download-Install
perform the tasks. Tasks can • User Experience (UX) Feedback
be performed and completed • Search Engine Optimization (SEO)
within few minutes. • Social Media related tasks etc.


Digitally Enabled
Tasks

Work / tasks such as survey, • Survey / Census / Price Watch
running errands, and domestic • Mystery Shopper
services which were distributed • Part-time work / Crew
online but has to be • Running Errands / Delivery services
performed offline / on-site. • Domestic Services such as Plumber,
Electrician, Cleaner etc.


Domain specific work / tasks • Web Development
such as application • Mobile Application Development
development, creative work, and • Creative Design e.g. Graphic, Logo
language-based work. Requires • Software Testing
specific skills to perform the • Audio/Video Transcription
• Document Format Conversion
work and longer time to
• Video Footage / Sound Clips
perform the work / tasks.

eRezeki: A Strategic Approach to Crowdsourcing
TASKS & WORK FROM

LOCAL AND
INTERNATIONAL B40 WORKERS
PLATFORMS REPOSITORY & WORK DEDICATED CENTRES TO
MATCHING ENGINE TRAIN AND MANAGE
WORKERS
DIGITALLY DIGITAL DIGITAL

ENABLED MICRO WORKS
TASKS TASKS
MATCHING TASKS/
WORK

International
and Local
Platforms
Digital
Workers

Overview of eRezeki Program Process
Work matching,
on-boarding,
Training qualifying and
working
B40 Workers Registration
Monitor
Feedback & & Digitally
Rewards Manage Enabled
Crowd Tasks
Feedback &
Rewards

Pusat & Wakil eRezeki in Malaysia
Pusat eRezeki
Dedicated centre at strategic locations to implement
the eRezeki program. Provides & manages training,
work space and facilities, and manages the work
quality of the digital workers.
Wakil eRezeki
Strategic training and outreach partners to assist
digital workers in the process of registration and
basic training.

Pusat eRezeki
Pusat eRezeki is a dedicated centre

appointed by MDEC. The centre is
dedicated for B40 workers to perform
crowdsourcing tasks. Pusat eRezeki
provides workspace and ICT facilities
for B40 workers. The main purpose of
Pusat eRezeki is to provide free
training and guidance regarding
crowdsourcing tasks to B40 workers.

eRezeki Global High Income Programme (eGHI)
This program focuses on the :

• highly skilled / experienced B40, unemployed
graduates and retrenched workers,
• Students in Institute of Higher Learning
This decision is indeed timely, and serves to guide the expansion of

the eRezeki programme as a whole and in a much accelerated manner.
In the US , 34% of the total workforce or 53 million Americans

currently work as freelancers either as full-time or part-time basis (as
reported in Freelancing in America: A National Survey of the New Workforce, 2015).

Programme to coach, mentor, and nurture crowdworkers

that are able to earn digital income via crowdsourcing.
▪ Crowdsourcing is the
future of work.
▪ Enables digital work to be
offered and delivered
online.
▪ MDEC is partners with the
largest crowdsourcing
platform.

Objectives
• To create a community of full
time capable crowdworkers
among Malaysians
• To establish a sustainable model
on eRezeki Global High Income
Programme with the engagement
of strategic partners
• To provide an alternative source of income among Malaysians
via multiple online platforms
• To develop support programs for Malaysian freelancers to
remain motivated, driven, and committed to earn digital income via
crowdsourcing platform
Target Group
Unemployed,
Retrenched underemployed fresh
graduates, and
workers
graduating students in
public and private IHLs
Skills set, quality, drive and commitment as key criteria

Review Questions
1 Explain what
programme.
is the main purpose of the eRezeki
2Describe three
programme.
categories of task in the eRezeki
3 What is the function of Pusat eRezeki ?

4 What is the purpose
Programme (eGHI)?
of the eRezeki Global High Income
5 Give the definition of B40.

Topics
Various crowdsourcing
development initiatives
in Malaysia The main
players’ role in
local
crowdsourcing
industry

22
Local Crowdsourcing
Local crowdsourcing industry consists of :
▪ Job providers
▪ Crowdsourcing Platforms
▪ Crowdworkers
▪ Policy makers
▪ Project champions

Local Crowdsourcing Industry Players
Job Providers
Job providers should be from local public

and private sectors as well as international
firms and organizations.
• Public Sector
One of the main sources on the demand side is Federal and
State public sectors. There are large pools of the Government
operations that can be utilized as crowdsourcing tasks such as
archive digitization and e-Government platforms.

Job Providers
• Private Sector
▪ There are many local businesses
especially mobile carriers and banks that
can provide tasks to local crowdsourcing
platforms.
▪ Recipients of Government contracts and concessions can
also sub-contract parts of those contracts and concessions
to crowdsourcing platforms.
▪ Small Medium Enterprises (SMEs) are another private
sector group that has a huge potential as crowdsourcing job
providers. SMEs can utilize crowdsourcing platforms to
reduce their operating costs.

Job Providers
• Private Sector
▪ Crowdsourcing platforms are not
limited to ‘profitable’ business
operations. Non profitable operations
can also be crowdsourced such as
activities by non-profit associations and
societies.
▪ Large corporations are also involved in non-profitable tasks
under their Corporate Social Responsibility (CSR)
activities. There are increasing numbers of “Triple” bottom
line companies that focus on social, environment, and
financial results, which can utilise micro tasking on
crowdsourcing platforms for their CSR activities.
Local Platforms
Platforms are a vital part in crowdsourcing.
It connects job providers with the
crowdworkers. It is a mediator between
job providers and crowdworkers to
distribute and share tasks online.
Local platforms mostly focus on digitally-enabled tasks or services. In

contrast to the internationally-sourced digital micro-task, the digitally-
enabled category are mainly tasks from the local market. These digitally-
enabled tasks are very much location-based and non-digital in nature, which
are offered or distributed online to the crowd.

Local Platforms
In addition to the digital micro task and
digitally-enabled task categories as
described before, the eRezeki programme
also includes digital work category, which is
directed towards the B40 community with
specific skills and qualifications (e.g.
unemployed graduates, under-employed
graduates, retrenched workers and
pensioners).
Local platforms are mostly focusing on two

type of tasks which are digital tasks and
non-digital tasks.
Digital Tasks
Tasks or Work in specific domain area such as application and
software development, creative and graphic design, language-based
work and many more. This work requires specific skills to perform.
Examples of Digital Works includes:

▪ Development of a website
▪ Mobile application development
▪ Creation of logo or graphic designs
for a product or a company
▪ Software testing, audio/video
transcription work
▪ Document format conversion
eRezeki Platform for Digital Tasks
eRezeki platform is a mediator that manages workers repository

and work matching engine that will divide work to registered B40
workers. The work is received from various international or local
platforms.
eRezeki platform main functions are to :

▪ Profile, train, and qualify digital workers
▪ Identify, secure, and channel demand (digital and non-digital
work) from local and international market

eRezeki Platform
One of eRezeki’s key value propositions is indeed about efficiently
matching the demand from the crowdsourcing industry with the
supply of services from Malaysian citizens and vice versa.
Hence, profiling of eRezeki participants is a vital and incessant

process in the eRezeki system that will enable a proper demand-
supply matching function – the first attempt in the world to
process and match a wide spectrum of tasks/ jobs/ services of
different complexities and origins with a national level crowd of
different skills/ qualifications/ experience.

Non Digital Tasks
Tasks or work that is non-ICT skilled related such as collecting survey
data, running errands, and domestic services which can be distributed
online, but has to be performed offline.
Example of non-digital works includes:
▪ Conducting survey
▪ Products and services price watch
▪ Part-time work such as event part-time crews,
running errands and offering known-skilled services
such as plumber, electrician, and cleaners
These work are usually provided by local companies or individual. At times,

there will be additional sign-up requirements, and additional training
would be provided by the companies.
Some Examples of Local Platforms for
Non-Digital Tasks
▪ ServisHero is one of the alternatives for fastest and
easiest way to hire trusted and local service providers. It
is a unique concept solely focused on collecting the voice
of customers on service standards and creating a list of
service providers ranked by category.
▪ Maideasy is a home grown Malaysian company that

revolutionises the way part-time cleaners are booked. The
platform provides service for homeowners to book part
time cleaners in an efficient and fastest way. Hence this
platform is created to become the intermediary between
the customers and cleaners.
Crowdworkers
Crowdworkers are defined as the invisible labor force that receive and
perform tasks online. Crowdworkers are workers who will complete
the tasks given by job providers. Usually crowdworkers will seek for
work that suits them well and in which they can also do it from home
in order to earn extra money.

Policy Makers
Policies competing effectively in the crowdsourcing market place

requires the Government’s role to create and introduce business
friendly legal systems, policies, and industry supporting mechanisms.
▪ The Government could also provide leadership in the industry by

outsourcing its non-core tasks and introducing crowdsourcing
related tasks in its procurement policy. Other enabling policies
could also be developed such as policies on crowdsourcing self-
regulation, telecentres opening hours, and payment mechanism.

Policy Makers
▪ The Government can also promote the crowdsourcing industry
through incentives. Domestic outsourcing can be encouraged by
incentivizing organisations that provide outsourced services.
Government can foster investment in the industry by providing
special incentives to firms who invest in programs and activities
that benefit marginalised and disadvantaged households such as
those that engage in participation of the B40 group in the micro
sourcing industry.
▪ Guideline on homeworking could be strengthened to encourage

job providers to hire more micro workers especially in the B40
group.

Policy Makers
▪ Governance is an integral part of the enterprise governance that
consists of the leadership, organizational structures, processes and
policies that ensure the organization’s IT sustains and extends it’s
strategies and objectives. Focusing on the available governance, it
will embrace the development, implementation, and evaluation of
crowdsourcing industry. A proper governance structure is
required to monitor payment, conditions, and competition, as
well as to uphold the objective of crowdsourcing industry as a
mean to alleviate disadvantaged from poverty.

Project Champions
Project Champions should be created within the crowdsourcing
ecosystem to engage participation of targeted crowdworkers
from a specific community. Platform owners should identify the
Project Champion for a distribution centre and work together closely
in engaging these crowdworkers. Candidates for Project Champions
are most preferably organisations/ societies/ individuals that have
established relations with the community. Platform firms will be
the one to aggregate the tasks while the Project Champions will be
responsible to maintain the infrastructure at the distribution centres.

Review Questions
1 Explainhow the eRezeki platform can help the

implementation of crowdsourcing in Malaysia.
2 Describe two types of task in the local platform.

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CONTENT 3

WORKFORCE IN THE DIGITAL AGE

Copyright © 2017 UiTM, All rights reserved

Copyright © 2017 UiTM, All rights reserved

Upon completion of this content, students should

Copyright © 2017 UiTM, All rights reserved Content 3 3

MDEC was incorporated on 5th June 1996

The crowdsourcing programme for the B40

What is the eRezeki Programme?

The eRezeki programme is based on a crowdsourcing concept –

The programme aims to benefit the community, especially

Participants will be profiled, trained, qualified, and

Copyright © 2017 UiTM, All rights reserved Content 3 5

B40 workers consist of:

What is the eRezeki Programme?

The eRezeki programme has been identified as a key

Under the Strategic Thrust 1 (Enhancing inclusiveness

Copyright © 2017 UiTM, All rights reserved Content 3 7

Category of Tasks on eRezeki

Copyright © 2017 UiTM, All rights reserved Content 3 8

Category of Tasks on eRezeki

Tasks Description Example

Copyright © 2017 UiTM, All rights reserved Content 3 9

Category of Tasks on eRezeki

Tasks Description Example

Copyright © 2017 UiTM, All rights reserved Content 3 10

Category of Tasks on eRezeki

Tasks Description Example

Copyright © 2017 UiTM, All rights reserved Content 3 11

eRezeki: A Strategic Approach to Crowdsourcing

TASKS & WORK FROM

DIGITALLY DIGITAL DIGITAL

Copyright © 2017 UiTM, All rights reserved Content 3 12

Copyright © 2017 UiTM, All rights reserved Content 3 13

B40 Workers Registration

Copyright © 2017 UiTM, All rights reserved Content 3 14

Copyright © 2017 UiTM, All rights reserved Content 3 15

Pusat eRezeki is a dedicated centre

Copyright © 2017 UiTM, All rights reserved Content 3 16

This program focuses on the :

This decision is indeed timely, and serves to guide the expansion of

In the US , 34% of the total workforce or 53 million Americans

Copyright © 2017 UiTM, All rights reserved Content 3 17

Programme to coach, mentor, and nurture crowdworkers

Copyright © 2017 UiTM, All rights reserved Content 3 18

Skills set, quality, drive and commitment as key criteria

Copyright © 2017 UiTM, All rights reserved Content 3 20

3 What is the function of Pusat eRezeki ?

5 Give the definition of B40.

Copyright © 2017 UiTM, All rights reserved

Local crowdsourcing industry consists of :

Copyright © 2017 UiTM, All rights reserved Content 3 23

Job providers should be from local public

Copyright © 2017 UiTM, All rights reserved Content 3 24

Copyright © 2017 UiTM, All rights reserved Content 3 25

Local platforms mostly focus on digitally-enabled tasks or services. In

Copyright © 2017 UiTM, All rights reserved Content 3 27

Local platforms are mostly focusing on two

Examples of Digital Works includes:

eRezeki Platform for Digital Tasks

eRezeki platform is a mediator that manages workers repository

eRezeki platform main functions are to :

Copyright © 2017 UiTM, All rights reserved Content 3 30

Hence, profiling of eRezeki participants is a vital and incessant