Design Thingking - Creating Innovation Solutions

Sharing Session Innovation Bootcamp
Design Thinking:
Creating Innovative Solution
July 11, 2022 | Jemy Mustany
https://sisi.id/ 11 Fl. Graha Aktiva South Jakarta, Greater Jakarta Region

Overview of Design Thinking
1 Origin Story & People who contributed;
Process of Design Thinking
Presentation
2 Design Thinking Process
5 (Five) Steps of Design Thinking by Stanford d.School.
Contents
Design Thinking Benefits
3 Why do the company need to apply design thinking to improve its
product and service innovation?
Business Case
4 Journal Entry; Digitalization of Supply Chain
Closing
5 Statement
© 2022 - PT Sinergi Informatika Semen Indonesia (SISI)

All contents featured in this document is confidential and belong to their respective author(s) Page 2
Personal Information
Jemy Mustany, CGBSP, CLSYB, SM

Account Manager for Shared Services
at PT Sinergi Informatika Semen Indonesia
15 years of experiences in various business
(Business Development, Project Management,
Business Process Outsourcing (BPO) and Shared Service)
Professional Certification Professional Experience
Shared Services Project Specialist

Consultant Specialist for Uber
(LH Indonesia to HEABS, Philippines)
(South-East Asia)
Kuala Lumpur, Malaysia
Shared Services Project Specialist
(HEABS, Philippines to SISI, Indonesia)
© 2022 - PT Sinergi Informatika Semen Indonesia (SISI)

All contents featured in this document is confidential and belong to their respective author(s) Page 3
“
Design thinking is a process
for solving problems by
prioritizing the consumer's
needs above all else. It relies
on observing, with empathy,
how people interact with
their environments, and
employs an iterative, hands-
on approach to creating “
innovative solutions.
Tuttle, Graham (www.wework.com)
[ Page 4 ]
© 2022 – Design Thinking: Creating Innovative Solutions by Jemy Mustany
All contents featured in this document is confidential and belong to their respective author(s)
1 2 3 4 5
Overview of Design Thinking: Origin Story & People
1st: Wave 2nd :Wave
1956: America
Design Science 1971: Scandinavia:
[Buckminister Fuller] Cooperative Design 1982: Design Thinking
Began teaching Comprehensive [Victor Papanek] [Nigel Cross]
Anticipatory Design Science Integrated Anthropology into his A great influence which
(CADS) at MIT’s Creative design practice to design socially helped in the construction of
engineering Laboratory and ecologically design thinking.
1950 - 1960 1960 - 1980 1980 - 1990
1969: Scandinavia 1973: Scandinavia 1983: Design Thinking

Cooperative Design Cooperative Design [Donald Schön]
[Hebert A. Simon] [Horts Rittel & Melvin M. Webber] Greatly influenced not only
The principles of design thinking First coined the term Wicked design but the field of
started to emerge problems organisational learning.
[ Page 5 ]
1 2 3 4 5
Overview of Design Thinking: Origin Story & People
1991: Design Thinking

[IDEO Merger]
They have since managed to
popularise the terms design 1999: Design Thinking
thinking and human-centred [Liz Sanders]
design, launched educational The founder of MakeTools,
programs at d.school. Sanders is a pioneer in applied
design research.
1980 - 1990 1990 - 2002 2002 - Now
1992: Design Thinking 2002 - Now: Design Thinking

[Richard Buchanan] [Alastair Fuad-Luke, Ezio Manzini,
Published Wicked Problems in Design Deborah Szebeko]
Thinking he drew a path from design Design thinking finds a foothold in the business world.
thinking to innovation and its application. almost 20 years ago, it has undergone many iterations;
only recently gaining recognition
[ Page 6 ]
1 2 3 4 5
Overview of Design Thinking: Process

Present Day
[ Page 7 ]
“ Banyak dari para innovator hanya melihat masalah
dari sudut pandang mereka, bukan dari sudut pandang
customer/ stakeholder yang mengalami masalah.
Sehingga akhirnya masalah yang teridentifikasi, bisa “
jadi tidak tajam atau bahkan salah.
[ Page 8 ]
1 2 3 4 5
Design Thinking: 5 Steps Design Thinking
5 Steps of Design Thinking

[by Stanford dschool]
EMPHATHISE DEFINE IDEATE PROTOTYPE TEST

What is the problem? Why is important Brainstorming ideas How do we create it? Does it work?
Memahami perspektif Mendefenisikan Menghasilkan ide-ide solusi Membuat prototype atau Menguji coba prototype
dan perasaan yang permasalahan customer sebanyak dan sekreatif representative solusi dengan customer/
dialami oleh customer/ yang akan diselesaikan mungkin; dan memilih ide yang konkrit yang bisa stakeholder untuk
stakeholder (keluhan, dari sudut pandang solusi terbaik. diindra oleh panca indra mendapatkan umpan
keinginan, dllnya). customer. kita. balik terkait solusi yang
dibuat
[ Page 9 ]
“ Design thinking sangatlah penting bagi suatu
perusahaan, karena setiap harinya, keunggulan
kompetitif yang dimiliki perusahaan semakin pendek
masa guna dan manfaatnya.
“
[ Page 10 ]
1 2 3 4 5
Design Thinking: Kenapa Perusahaan Membutuhkannnya?
[ Page 11 ]
1 2 3 4 5
Design Thinking: Kenapa Perusahaan Membutuhkannnya?
Apa itu inovasi yang tidak

bersifat “human centric”
atau “customer centric”?
“ • Competitor Focused:
Design thinking memiliki
nilai tambah karena mengeluarkan inovasi
pendekatan inovasi yang secepat pesaing.
bersifat “human centric”
atau “customer centric”. “ • Technology Focused:
mengeluarkan inovasi
dengan teknologi paling
mutakhir.
[ Page 12 ]
Business Case:
1. Implement A Robotic To Improve

Journal Entry Process.
2. Digitalization of Supply Chain: Unlock

Accounts Payable Potential from “cost
center” to be “profit center”.
[ Page 13 ]
1 2 3 4 5
Design Thinking: Study Case
EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

What is the problem? Why is important Brainstorming ideas How do we create it? Does it work? What had we achieved?
[ Page 14 ]
Winshuttle. (2014, Nov. 14) “Why we bother with manual journals in accounting”. Retrieved from: https://www.winshuttle.com/blog/bother-manual-journals-accounting/

1 2 3 4 5

Customer Journey Map
ATTRACT INTERACT ENGAGE CONVERT

OBJECTIVES
Trigger a need Understand the need Provide solutions Act
• Deal with the immediate need

• Clarify
• Remind or trigger a need • I don't know what I don't know • Be relevant
• Validate
NEEDS • Recognize I have a problem • Draw me a scenario • Personalize.
• Satisfaction
• Address a pain point • I have questions • Partnership
• Reality
• Privacy/trust
• Resistance • Ambivalent • Interested

• Resolved
• Defensive • Curious • Frustrated
FEELINGS • Loyal
• Distracted • Guarded • Excited
• Confident
• Hopeful • Open • Feel good
Relevance, trust, fear, acknowledgement, time, Style, approach language, expectations, time Literacy, risk, tolerance, convenience, time,
BARRIERS
convenience, distraction knowledge of client commitment
[ Page 15 ]
1 2 3 4 5

Tim dapat berfokus

penuh kepada value
added acitivities
Mengurangi proses Pemanfaatan

yang bersifat kemampuan
non-value added teknologi yang lebih
baik
Proses menjadi lebih Peningkatan nilai,

faster, better dan kualitas, ROI, dan
accurate kepuasan pelanggan
[ Page 16 ]
1 2 3 4 5

Task Task Task Task

Menerima Memeriksa Mencatat Mengirimkan
BEFORE permintaan lampiran journal entry notifikasi
journal entry journal entry pada ERP completed
Finance request
Task Task Task Task

Menerima Memeriksa Mencatat Mengirimkan
AFTER permintaan
journal entry
lampiran
journal entry
journal entry
pada ERP
notifikasi
completed
Finance request
[ Page 17 ]
1 2 3 4 5

PLAN
Identify the
problems Manual journaling Large journal
Prone of error
Non-value added
process handling activity
UI Path menjadi pilihan karena beberapa alasan, antara lain:

DO ▪ User friendly untuk aktifitas development
Test Potential ▪ Tersedianya community licence yang memungkinkan fitur-fitur basic
Solutions dapat dipakai tanpa perlunya licensing fee selama 1 tahun. Hal ini
tentu akan menjadi business case yang kuat untuk wise investment.
[ Page 18 ]
1 2 3 4 5

Business Process of Journal Entry
BEFORE Automation AFTER Automation

Requester
Requester
Received Received
Send Send
START Notifica- END START Notifica- END
request request
tion tion
Manager
Manager
Approval Approval
Received Received
Bot “Gatutkhaca”
BSC Accounting
No
Yes
Ex Send Ex Yes Send
Review Record Review Record
cep Notifica- cep Notifica-
Request Journal Request Journal
tion tion tion tion
No
Review
BSC Accounting
No Ex Yes Send
Fix the Record
cep Notifica-
[ Page 19 ]
Issues Journal
tion tion

1 2 3 4 5

Check
Study Results
Success Partially Failed
1. Received request 1. Received request 1. Received request

2. Download the template 2. Download the template 2. Download the template
3. Checking “Success/ No” 3. Checking “Success/ No” 3. Checking “Success/ No”
4. “Success” go to step 5, Failed 4. “Success” go to step 5, Failed 4. “Success” go to step 5, Failed
go to step 8. go to step 8. go to step 8.
5. Convert form xls to txt 5. Convert form xls to txt 5. Convert form xls to txt
6. Records to SAP 6. Records to SAP 6. Records to SAP
7. Copy the information 7. Copy the information 7. Copy the information
8. Send notification about 8. Send notification about 8. Send notification about
success transaction failed transaction failed transaction
9. Complete 9. Human intervene 9. Human intervene
10. Complete 10. Complete
[ Page 20 ]
1 2 3 4 5

ACT
Implement
the Best Solution
Langkah 1. Langkah 2. Langkah 3. Langkah 4.

Pengembangan bot Kualitas pekerjaan robot di Kualitas pekerjaan robot Robot dijalankan pada Live
berdasarkan work instruction uji coba pada environment diperiksa oleh process owner Production sebagai bagian
proses journal entry SAP QAS dan kemudian memutuskan dari Tim Operasional
mengenai “Go/ No Go” pada
fase “Live Production”
[ Page 21 ]
1 2 3 4 5

4.990 Potential Saving

Journal Record
1.020 Mins 40 Mins Rp 295.2 Mil. Rp 30 Mil.

Processing Time Processing Time
Operating cost for 5 FTE(s) For 1 bot development: Cost for
per annum (asumption; salary, Developer; No license fee
25x tax, overtime, holiday) during the pilot project
Faster than human
[ Page 22 ]
1 2 3 4 5

Bot Journal Record on SAP Ticketing System Activity
[ Page 23 ]
1 2 3 4 5
Start Start Start
Invoice Invoice
Invoice received Manual process at BSC Received Received
• Manual • Checking
1 • Digital • Inputs Invoice Invoice
• Handwriting • Endorse/ block Scanning Scanning
4 • Parked
Invoice Invoice
Storage Storage
“As-Is”
Invoice management; “To Be”
2 Endorse for payment
based on OCR Invoice Invoice
as per due date or Human Processing Processing
technology only Workflow
request based Processors Automation
Payment Payment
Endorsement Endorsement
Invoice scanning Payment Payment

3 • Quality Payment execute as Approval Approval
• Time consuming per approval from
treasury manager Payment Payment
Execution Execution
End End
End
[ Page 24 ]
Note: red box represent painful process Manual Auto

1 2 3 4 5
ESG-concepts aligned
Goods/Services are supplied
SUPPLIERS
Growing network of
 Goods/services are supplied empowered businesses
 Invoice posted w/o payment block
 Application of discounting-rules
 Early payment offered to supplier
 Single-click payment request

Trusted data &
documents
LENDERS
The flow of data allows to fund
[ Page 25 ]
suppliers
Trusted data & documents Immediate payments

1 2 3 4 5
[ Page 26 ]
Terima Kasih!

Connect with Me
E-mail: jemy.mustany@sig.id
Linkedin: Jemy Mustany
Whatsapp: +62 811-3202-4848


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Sharing Session Innovation Bootcamp

https://sisi.id/ 11 Fl. Graha Aktiva South Jakarta, Greater Jakarta Region

© 2022 - PT Sinergi Informatika Semen Indonesia (SISI)

Jemy Mustany, CGBSP, CLSYB, SM

Professional Certification Professional Experience

Shared Services Project Specialist

© 2022 - PT Sinergi Informatika Semen Indonesia (SISI)

Overview of Design Thinking: Origin Story & People

1st: Wave 2nd :Wave

1950 - 1960 1960 - 1980 1980 - 1990

1969: Scandinavia 1973: Scandinavia 1983: Design Thinking

Overview of Design Thinking: Origin Story & People

1991: Design Thinking

1980 - 1990 1990 - 2002 2002 - Now

1992: Design Thinking 2002 - Now: Design Thinking

Overview of Design Thinking: Process

Design Thinking: 5 Steps Design Thinking

5 Steps of Design Thinking

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST

Design Thinking: Kenapa Perusahaan Membutuhkannnya?

Design Thinking: Kenapa Perusahaan Membutuhkannnya?

Apa itu inovasi yang tidak

1. Implement A Robotic To Improve

2. Digitalization of Supply Chain: Unlock

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

© 2022 – Design Thinking: Creating Innovative Solutions by Jemy Mustany

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

ATTRACT INTERACT ENGAGE CONVERT

• Deal with the immediate need

• Resistance • Ambivalent • Interested

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

Tim dapat berfokus

Mengurangi proses Pemanfaatan

Proses menjadi lebih Peningkatan nilai,

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

Task Task Task Task

Task Task Task Task

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

UI Path menjadi pilihan karena beberapa alasan, antara lain:

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

Business Process of Journal Entry

BEFORE Automation AFTER Automation

© 2022 – Design Thinking: Creating Innovative Solutions by Jemy Mustany

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

Success Partially Failed

1. Received request 1. Received request 1. Received request

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

Langkah 1. Langkah 2. Langkah 3. Langkah 4.

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

4.990 Potential Saving

1.020 Mins 40 Mins Rp 295.2 Mil. Rp 30 Mil.

25x tax, overtime, holiday) during the pilot project

Faster than human

Design Thinking: Study Case

EMPHATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT