MKT 8035 WORKSHEET # 3 SWOT

TEAM #
SEC #

Discussion among all group members should take place and answer the following questions.

What are the Strengths of your Product(s) /Services moving into the Global Market? (Strengths
and Weaknesses are internal to the Company)
1. Product Innovation and Diverse Flavor Portfolio: TagZ potato chips are excellent at satisfying a
wide range of customer tastes because of their extensive collection of unique and modern
flavours, They are able to draw a large customer base and captivate customers searching for
new flavour experiences because of their unique product offering- popped potato chips that
contain 50% less oil. They are able to respond to the shifting demands of clients throughout
theworld thanks to their ability for innovations and adaptation in product production,
positioning them to benefit from market opportunities.

2. Strong Financial Position: Due to its sound financial standing, TagZ potato chips is able to make
investments in marketing, R&D, and international market expansion. Their resources and financial
stability give them a leg up in pursuing growth prospects, and overcoming market obstacles.

3. Efficient Production and High-Quality Standards: Modern technology and simplified procedures are
used by TagZ Potato chips company to produce with less waste, Due to their operational effectiveness,
they are well positioned to enter international markets, Additionally they continue to implement strict
qualitycontrol procedures, which include using only the best potatoes to produce dependable crisp,
premium chips. They stand out from their rivals in the worldwide market because of their dedication to
strive towards perfection.

4. Sustainable and Ethical Practices: TagZ Potato Chips display a commitment to ethical and
environmental responsibility. They give adopting environmentally friendly production methods top
priority, and they recycle all of the plastic that they generate, these techniques appeals to the client that
they value sustainability, giving TagZ a competitive advantage, where ethical consumption is prevalent.

What are the Weaknesses of your Product(s)/Services moving into the Global Market?
1. Limited Global Market Experience: It is possible that TagZ Potato company is inexperienced in
worldwide competition. Being unfamiliar with international markets can make it challenging to navigate
and adapt to new markets due to cultural differences, customer preferences, and business practices.

2. Brand Recognition and Reputation: Outside of it’s home market, TagZ Potato Chips may not have a
strong reputation or brand awareness. It might take a lot of time and resources to build brand
awareness and create a solid reputation in new global markets.
3. Production Capacity: Expanding into global markets demand increased manufacturing capacity in
order to meet demand. TagZ Potato Chips may have trouble increasing their manufacturing capacity to
meet new increasing demands from new markets, This might lead to potential supply issues and make it
more challenging to meet client expectations.

What are the Opportunities of your Product(s)/Services? (Opportunities & Threats are External
to the Company)
1. Expanding Snack Food Market and Retail Opportunities: TagZ Potato Chips has a chance to take
advantage of the growing snack food industry in the UAE, which is being driven by increased disposable
incomes, a growing population, and a shift in lifestyles. TagZ may increase brand awareness and
customer accessibility by looking into collaborations with large retailers or by establishing their own
retail locations, taking advantage of the nation’s booming retail industry.

2. Exports and International Trade: The UAE is a major centre for world trade and has strong business
ties with other nations, with this opportunity in hand TagZ Potato Chips could expand their market
outside of UAE, by developing distribution networks in the neighboring countries while exploring into
export opportunities.

3. Tourism and Travel Industry: The UAE is a popular tourist destination that draws millions of visitors
each year, which is a boost to the tourism industry, By, marketing to visitors and travellers who are
searching for regional snacks and unique flavours of Chips, TagZ Potato Chips will be able to take
advantage of the tourism and travel sector.

What are the Threats of your Product(s)/Services?

1. Intense Competition: Regional and Foreign competitors are competing for market share in the UAE’s
highly competitive snack food market. Competition from well-known brands with a strong regional
presence and an existing loyal customer base will pose a threat to TagZ Potato Chips market penetration
and expansion.

2. Compliance with Regulations: The UAE has strict regulations and standards for food products
including labelling specifications, restrictions on imports and additional health and safety requirements,
to avoid any legal concerns or obstacles to market entry. TagZ Potato Chips must ensure complete
compliance with these laws.
Be sure to indicate your intext citations and references. Your Final Team Project will be much easier to
put together.

EXAMPLES: (for an Article – look at @APA for other formats)

Intext Citation:  (Authors's Last Name, Year of Publication, p.#)
Reference: Author, (Year,Month Day). Title of Article. Title of Magazine. 
    DOI or (Retrieved month day year, database name/URL

Intext Citation(s):

References:

1. https://www.crunchbase.com/organization/tagz-foods/company_financials
2. https://tracxn.com/d/companies/tagz-foods/
__7GHU7Hc10pQPnz3HF3lJqXmVRyxERQvBrGRlDwkgmK0
3. https://www.forbesindia.com/article/take-one-big-story-of-the-day/chip(s)-thrills-how-tagz-
is-cracking-the-snacks-market/84849/1
4. https://tagzfoods.com/blogs/news/poppedchips
5. https://tagzfoods.com/blogs/news/taking-guilt-free-snacking-to-the-next-level