Competitive audit

Competitive audit goal

UX
General information (rated: needs work, okay, good, or outstanding)
First impressions Interaction Visual design Content
Competitor type Location(s) Product offering Price Website Business size
Target audience Unique value proposition Desktop website experience App or mobile website experience Features Accessibility User flow Navigation Brand identity Tone Descriptiveness
(direct or indirect) ($ - $$$$) (URL) (small, medium, large)

Women between RATING RATING RATING RATING RATING RATING RATING A strong visual hierarchy can help to guide RATING
the ages of 18 to 34 good good good ok ok good Outstanding customers through the website and draw Outstanding
who are tech-savvy attention to key elements such as product
and prefer to shop categories, promotions, and calls to action.
online. They are
interested in trendy
Competitor #1 Maria B Direct Online Party Dresses: Party dresses
$2-$200
are typically
https://www.mariab.pk/
worn for semi-formal occasionsmedium
such as holiday parties or a night out with friends. They may include mini dresses, bodycon dresses, sequin dresses, and other similar styles.
and affordable
fashion and are
more likely to make
purchases based on
social media
recommendations. Gets confirmation message about successful payment and with delivery Charges.
Women between RATING RATING RATING RATING RATING RATING RATING The website is designed to be responsive, RATING
the ages of 25 to 45 good good good ok ok good Outstanding meaning it adjusts to different screen sizes and Outstanding
who are employed resolutions. This ensures that customers have a
and have busy consistent experience across different devices
lifestyles. They are The Registration process is very
Competitor #2 LAAM indirect Online Formal Dresses: Formal dresses
$2-$201are typically
https://laam.pk/
worn for special occasions such
large looking
as weddings, proms, and for
black-tie events. Theyand
simple mayMultiple
includeSign
ball gowns,
in/ Sign cocktail
up dresses, evening gowns, and other similar styles.
professional and process.
versatile dresses
that can be worn for
work or social
events
omen who are in RATING RATING RATING RATING RATING RATING RATING White space, or the empty space around RATING
Your Service/Product User
their 30s or 40s and good Outstanding Outstanding outstanding Outstanding Outstanding good design elements, can help to create a clean and Outstanding
Experience matters as a major
have young children. visually appealing layout. It can also help to
common step between these
https://www.aishaimranofficial. They are looking for draw attention to key elements on the page.
Competitor #3 Aisha ImranDirect Online Casual Dresses: These are$2-$202
typically comfortable, easy-to-wear dresses that
small
are suitable for everyday wear. Casual dresses may is
plateform include sundresses,
the Clean and the maxi dresses, shirt dresses, and other similar styles.
com/ comfortable and
MIinimal Website/App Design which
practical dresses
Decrease the rate of user bonue
that are suitable for
back rate.
daily wear.
Online dress RATING RATING RATING RATING RATING RATING RATING High-quality images of the dresses on offer RATING
shopping targets good good Outstanding Outstanding Outstanding good good should be prominently displayed on the Outstanding
consumers who website. These images should be visually
prefer the appealing and showcase the dresses in a
convenience of flattering and attractive way
shopping from the
comfort of their own
homes. These Gets confirmation message about
Competitor #4 Khaadi Direct Online Work Dresses: Work dresses
$2-$203
are typically
https://pk.khaadi.com/
more conservative and suitable for
medium
professional settings. They may
shoppers include sheath
are likely dresses,
successful wrapand
payment dresses,
with and other similar styles.
to value the ability to delivery Charges.
browse a wide
selection of dresses,
compare prices and
styles, and have the
dresses delivered
directly to their
doorstep.