Competitive audit

Identify the strengths and weaknesses of our direct competitors.

UX
General information (rated: needs work, okay, good, or outstanding)
First impressions Interaction Visual design Content
Business
Competitor type Location(s) Product offering Price Website size Target audience Unique value proposition Desktop website experience Mobile website experience Features Accessibility User flow Navigation Brand identity Tone Descriptiveness
(direct or indirect) ($ - $$$$) (URL) (small, medium,
large)

Good Good Outstanding Good Good Good Good The company uses a friendly and approachable Good
+ Modern design + Modern design + Payment processing: Travelport Connect offers a + Screen reader compatibility + The company uses a variety of interaction + The company uses a variety of navigation + The company uses a simple and clean tone that is likely to appeal to a wide range of + The company uses clear and concise
- When you scroll down you may face a slow - It may not work properly with slow connection payment processing system that can help travel - Voiceover support is not available techniques to guide users through the user techniques, such as breadcrumbs, search bars, design that is consistent across its website, users. However, the tone can sometimes be a language to describe its products and services.
transition because of the interaction and Low-RAM devices agents accept payments for travel arrangements. flow, and the overall experience is easy to use and menus, to help users find their way around app, and marketing materials. bit too informal. - The descriptions can sometimes be a bit too
A leading online travel agency (OTA) that This system can help agents process payments and efficient. the website and app. - The design is not as distinctive as it could be. brief.
Flights, hotels, car rentals, travel insurance,
Travel Port direct Langley, Berkshire, UK $$ https://www.travelport.com/ Large Travel Agents allows consumers to book travel arrangements securely and efficiently. - The search bar on the Travelport website is - The breadcrumb trail on the Travelport
currency exchange
directly, without the need for a travel agent. + Travel agency management system (TAMS): not intuitive as it could be. website is not clear as it could be.
Travelport Connect offers a TAMS system that can
help travel agencies manage their operations. This
system can help agencies track bookings, manage
inventory, and generate reports.
Good Outstanding Outstanding Outstanding Needs work Needs work Needs work The company uses a formal and professional Needs work
+ the website does have a variety of features + The homepage is more streamlined, and it is + Travel management solution: Amadeus offers a + Voiceover support - The knowledge base is not as well-organized - The company does not use a variety of - The design is also inconsistent across tone that can be off-putting to some users. The - The company uses technical and jargon filled
a leading technology provider to the travel that make it easy to book travel arrangements, easier to find what you are looking for. travel management solution for businesses. This + Zooming capabilities as it could be. navigation techniques to help users find their Amadeus' touchpoints, which can be tone can also be a bit too technical, which can language to describe its products and services.
Airlines, travel industry. Amadeus offers a variety of products such as a flight search tool, a hotel search tool, + The website also has all of the same features solution can help businesses to book travel - The live chat feature on the Amadeus website way around the website and app. confusing for users. make it difficult for users to understand.
Flights, hotels, car rentals, airline IT agents, hotels, and services, including GDS, airline IT solutions, and a car rental search tool as the desktop website, making it easy to book arrangements for their employees, manage their is not as easy to find as it could be - The company uses a complex and cluttered
Amadeus direct Madrid, Spain $$ https://amadeus.com/ Medium - The homepage is cluttered with information, travel arrangements on the go. travel expenses, and track their travel data. design that is difficult to understand.
solutions, airport management systems and car rental and airport management systems. Amadeus'
companies customers include travel agents, airlines, and it can be difficult to find what you are + Payment processing solution: Amadeus also
hotels, and car rental companies. looking for. offers a payment processing solution for
businesses. This solution can help businesses to
accept payments for travel arrangements online.

Outstanding Outstanding Outstanding Outstanding Outstanding Outstanding Outstanding The company uses a clear and concise tone Outstanding
+ The desktop website of Expedia is + The mobile website of Expedia is also + Compare prices: Expedia allows you to compare + Voiceover support + The carousel on the Expedia website allows + The company uses a variety of innovative + The company uses a bold and colorful design that is easy to understand. The tone is also + The company uses detailed and informative
A leading global distribution system (GDS) that well-designed and easy to use. well-designed and easy to use. prices from different airlines, hotels, and car rental + Zooming capabilities users to quickly browse through different navigation techniques. that is instantly recognizable. informative and helpful, which is likely to appeal language to describe its products and services.
Flights, hotels, car rentals, vacation
Expedia Indirect Seattle, Washington, the US $ https://www.expedia.com/ Large Consumers provides travel agents with access to a wide + The website also has a variety of features + The website also has all of the same features companies. options. + The design is also consistent across all of to users who are looking for information about + The descriptions are also well-organized and
packages, travel insurance
range of travel products and services. that make it easy to book travel arrangements as the desktop website, making it easy to book + Compare prices: Expedia allows you to compare Expedia's touchpoints, from its website and travel arrangements. easy to understand.
travel arrangements on the go. prices from different airlines, hotels, and car rental app to its marketing materials.
companies.
Outsanding Outstanding Outstanding Outstanding Okay Okay Okay The company uses a straightforward tone that Okay
A leading online travel agency (OTA) that offers + The desktop website of Booking.com is simple + The mobile website of Booking.com is also + Genius loyalty program: customers will get + Voiceover support - The filter options are not as clear as they - The overall experience is not as intuitive as it + Design easy to understand. is easy to understand. However, the tone can + The company uses clear and concise
a wide selection of properties and its and straightforward. simple and straightforward. rewarded for their travels with a lifetime of + Zooming capabilities could be. could be. - The design is not as visually appealing as it sometimes be a bit too dry and boring. language to describe its products and services.
Flights, hotels, car rentals, vacation rentals,
Booking.com Indirect Amsterdam, Netherlands $ https://www.booking.com/ Large Consumers competitive pricing. Booking.com is known for + The website also has a variety of features + The website also has all of the same features discounts - The map on the Booking.com website can be could be. - The descriptions can sometimes be a bit too
activities that make it easy to book travel arrangements as the desktop website, making it easy to book + Price alerts: Guests can set up price alerts for difficult to use generic.
its wide selection of hotels, apartments, and
other accommodations travel arrangements on the go. your property so they will be notified when the
price changes.