Digital Marketing

Advantages

- Low Cost
- Reach out to more consumers
- Interactive [Forge relationship easier]
- Fast [Forge relationship easier]
- Easier to conduct research

Product Consideration

- Digital Products
o Cryptocurrency
o Apps
o Online Games
o Online music
- Offer More items than at a retail store
- Easier to learn about the consumer needs

Distribution Consideration

- New channel of distribution: Internet

o Faster
o Low Cost
o Efficient in terms of processing orders electronically (Automatically)
o However, shipping cost will be incurred if we are shipping it from overseas
 So, sellers will offer lower delivery charges or same day delivery to make up
for high shipping cost

Pricing

- Most flexible of the marketing mix

- Give price discount
o Discount code etc
- Advantages
o Increasing brand awareness
 Provide product information
o Connect with consumers
 Form good relationship

Cybersecurity Concerns

- Privacy
o
- Identity Theft
- Online fraud
- Piracy (Protect intellectual property rights)