APPLICATION OF

E-COMMERCE

AMINA THANZI K
ROLL NO:- 13
VTH SEMESTER
 E-COMMERCE
• Electronic commerce known as
e-commerce or ecommerce,
trading in product or services
using computer network, such
as the internet.
BUSINESS APPLICAIONS
Ecommerce is fast taking place in the modern
world as an alternative to traditional
commerce. Some of the commonly used
business application of ecommerce are as
follows :-
1. Online shopping
2. Online marketing/online advertising
3. Pretailing
4. Group buying
5. Online banking
6. E-payment
7. Digital distribution
ONLINE SHOPPING
• Online shopping is a form of ecommerce
which allows consumers to directly buy
goods or services from seller over the
internet.
• Mobile commerce describe purchasing from
an online retailer’s mobile optimized online
site or app.
• One can purchase almost anything online –
starting with groceries and greeting cards to
cell phone and ringtones for the cell phone,
everything can be purchased online.
ONLINE MARKETING
• Online marketing is a form of
marketing and advertising which
uses the internet to deliver
promotional marketing messages
to consumers.
• Like other advertising media,
online advertising frequently
involves both a publisher and an
advertiser.
ONLINE MARKETING
(CONT.)
There are many methods which are
used by organizations. They are:-
Display advertising
Web banner advertising
Pop-ups/pop-unders
Floating ad
Trick banners
Search Engine Marketing (SEM)
Social media marketing
 PRETAILING
• Pretail is a sub-category of ecommerce
and online retail for introducing new
product.
• It includes pre-sale commerce, pre-order
retailers, incubation marketplaces and
crowd funding communities.
• As of 2014 pretail is a fast growing trend
found in all areas of demand-based
retail.
• This trend is being driven by companies
to enhance new product development.
GROUP BUYING
• It is also knows as collective buying.
• It offers product/services at
significantly reduced prices on the
condition that a minimum number
of buyers would make the purchase.
• In recent times, group buying
websites have emerged as a major
player in online shopping business.
ONLINE BANKING
• Online allows customers of a financial institution to
conduct financial transactions on a secure website
operated by the institution.
• To access a financial institution’s online banking
facility, a customer with interest access would need
to register with the institution for the services, and
set up some password for customer verification.
• Online banking usually offers features such as :
Up-to-date bank statements
Bill payment
Transfer of funds between the customer’s
difference accounts
Loan applications
Higher interest rates for savers because of
lower cost.
 E-PAYMENT
• E-payment is any digital financial payment transaction
involving currency transfer between two or more parties.
• E-payment are far cheaper than the traditional method.
• Types e-payment:-
a) Payment cards:- All types of plastic cards that
consumers use to make purchase:
 Debit cards
 Credit cards
b) Electronic cash:- A general term that describes the
attempt of several companies to create a value storage
and exchange system that operates online.
c) Smart cards:-A smart card is a plastic card with
embedded microchip containing information about
you.
d) Digital wallet:-An electronic device that allows an
individual to make electronic commerce transactions.
 DIGITAL
DISTRIBUTION
• Digital distribution is the delivery or
distribution of media content such as audio,
video, software and video gamer.
• The term online distribution is typically
applied to freestanding products;
downloadable add-ons for other products
are more commonly known as
downloadable content.
• With the rise of advancement of network
bandwidth capabilities, online distribution
become prominent in the 2000s.