DIGITALMARKETING AND E-COMMERCE

By
Dr. Anand Vyas
• 11 SEO , Keyword planner
• Search engine optimization is the process of
improving the quality and quantity of website
traffic to a website or a web page from search
engines. SEO targets unpaid traffic rather than
direct traffic or paid traffic.
• The key difference between SEO and paid
advertising is that SEO involves “organic” ranking,
which means you don't pay to be in that space.

• On-page SEO refers to SEO factors and techniques

focused on optimizing aspects of your website
that are under your control. Off-page SEO refers
to SEO factors and strategies focused on
promoting your site or brand around the web.
• Keyword Planner helps you research
keywords for your Search campaigns. You can
use this free tool to discover new keywords
related to your business and see estimates of
the searches they receive and the cost to
target them.
• Google Keyword Planner.
• GrowthBar.
• Long Tail Pro.
• Majestic.
• Keyword Tool.