Dr.

MOONJE INSTITUTE OF MANAGEMENT

AND COMPUTER STUDIES
(SPECIALISATION MARKETING)

DIGITAL MARKETING
NAME: KETAN FULZELE
ROLL NO:12
FLOW OF
SEMIMAR

• WHAT IS SEO ?

• WHAT ARE ROLES OF SEO ?

• WHAT ARE THE FEATURES OF SEO ?

• WHAT IS THE SIGNIFICANCE OF SEO ?

WHAT IS SEO ?
• SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic
search engine results.

• Seo is really an integral part of digital marketing. 

• It is responsible to take your website visibility to a higher position and keep you up above all your competitors. 

• It increases website visibility, user traffic, conversion rate, and ROI.

EXAMPLE :
 WHAT ARE ROLE OF SEO ?

 Increases Traffic to Your Website 

 Boosts Brand Awareness 

 Improves User Experience by Optimizing Website Content 

 Creates Inbound Leads Promoting Sales 

 Increases the Page Load Speed  

WHAT ARE THE
FEATURES OF
SEO ?
• Ability to customize Title Tags, Meta Descriptions, URLs, and Header Tags.

• A well-optimized URL structure and simple 301 redirects.

• Mobile customization. 

• A powerful internal search feature and proper indexation of internal search results
pages.
WHAT ARE THE
SIGNIFICANCE
OF SEO ? 
 SEO is made up of multiple different elements, and knowing what they are and how they work is key to
understanding why SEO is so important.

  In short, SEO is significant because it makes your website more visible, and that means more traffic and more
opportunities to convert prospects into customers.