SEARCH ENGINE OPTIMIZATION

SEO
What is SEO?

SEO is the active practice of optimizing a web site by

improving internal and external aspects in order to
increase the traffic the site receives from search engines.
Objectives of SEO

• Increase & Maintain Search Engine Rankings

• Increase Organic Search Engine Presence
• Increase Number of Visitors through Organic Search
Traffic
Importance of SEO

• Promotion/ Advertising and Brand Awareness

• Drive Traffic (Drive Users or Customers)
• Conversions/ Leads/ Sales
SEO Process
Where to start?
• Website Audit
• Keyword Research
• On-Page Optimization
• Content Writing
• Off-Page Optimization
Website Audit
• Check Websites
• Structure and Usability:
• Search Engine Friendliness
• Website Usability
• Link Popularity
• Brand Engagement
Keyword Research

• Relevant Keywords
• Such as Google Keyword Research tool.
On-Page Optimization

Make the Website SEO Friendly:

• URL Naming
• Meta Tag Optimization
• Alt Tag Optimization
• Header Tag Optimization
• Internal Linking
• Sitemap
Content Writing

Produce Quality Content:

• Articles
• Press release
• Blog Post
• Blog Reviews
Link Building

Promote Your Website:

• Article Submission/Syndication
• Press-Release Submission
• Social Bookmarking
• Link Wheels
• Blog Comments
• Blog Post/Reviews
• Forums
• Video
• Slide/Doc/PDF
Advantages & Disadvantages of SEO

ADVANTAGES DISADVANTAGES

• High ROI • Long-term play

• Expand your reach • No guaranties
• Lasting results • Competition
Conclusion
• SEO can be defined when customers see your Advertisement
or Listing when they search.
• Search Engine Optimization (SEO) is an effective tool for
improving the volume and quality of traffic to your website.
• The process involves a combination of 5 Steps: “website
audit” “keyword research” “on page optimization” “content
writing” and “off page optimization”
• Visibility in the search engines will drive traffic to your site
that will potentially convert to sales, leads, downloads and
purchase.