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Search Engine
Marketing
What can SEM do for you?
• Micro-sites
• Pay-per-click
• the search engines provide data on what people are asking for
• a subsequent SEM campaign is based on the most appropriate
search terms
Advantages:
Disadvantages:
How it works:
Advantages:
Disadvantages
How it works:
Advantages:
Disadvantages
How it works:
Advantages:
Disadvantages:
• web pages are submitted directly into the search engine’s index every
24 hours
• pages are subject to the usual ranking criteria
• fixed cost-per-click agreed in advance
Advantages
Disadvantages:
Advantages:
Disadvantages:
You will make your site more search engine friendly if you:
If you have: