Certificate in Sport management 40 Hour

Program Learning outcomes

 Students will be able to demonstrate adequate knowledge and competencies needed

to be successful sports management professionals in a variety of settings.

 Students will be able to effectively apply knowledge and skills learned throughout the
curriculum in real world settings.
 Students will be able to apply critical thinking and reasoning skills as sports management
professionals.
 Students will be able to capably communicate, orally and in writing, as a sports
management professional within various sport settings.
 Students will be able to analyze situations and apply the principles of appropriate
leadership skills and behaviors related to sport management and sport leadership
responsibilities.

Theme / Topics LH Resources Pedagogy

Module I Introduction of Sports Management, 10 PPT , Matches ( Live or Video)

Attributes of Successful sports Manager, You Tube Clips ,Class Room

Career opportunities -Management roles , Theory
Management skills , Management levels , Case study of Team in IPL ,
Powers and Responsibilities Football League / other games

The scope of sport management, Sport Written Test / Presentations by

manager’s responsibilities, The sport business Students
environment, Sports Management Functions.

EVENT MANAGEMENT- Meaning of Events,

Event Management, Designing an Event- 5C’s
(Conceptualization, Costing, Canvassing,
Customisation, Carrying out). Key Elements of
Events- (Event Infrastructure, Organisers,
Clients, Target Audience, Media, and Venue),
Role of Mass Media in Event Promotion.

Module – SPORTS Journalism and MEDIA- Introduction Same Same

II to different Sports Media (Television channels, 10-
Sports Magazines , Social Sites ) SPORTS
CHANNELS- Popular Sports Channels
Operating in India- ESPN STAR SPORTS,
ZEE SPORTS, TEN SPORTS, DD SPORTS,
and NEO SPORTS etc.

Module- Sport marketing 10

III
Applications of Market Research , Develop a Sport
Marketing Strategy , Develop Sport Marketing
Positioning , Sport marketing introduction, Sports
Product ,The Sport Product Continuum, Key
Variables of the Sport Product, Steps of New
Product Development , Product Life Cycle Stages ,
Building a Sport Brand , The Strategic Pricing
Process , Demand for a Product , Supply for a
Product,

Module IV Sports Law in India - International Sports 10

Federation and National Sports Organization of
India and Problems Caused by them in the
Absence of the Sports Legislation

The Grey Part of Indian Sports

Status of Sports Law in India

Total Lecture Delivered: - 40 + 16

Class room Faculty 30 + 10 online Sessions = 40 , Students Presentations :- 16 Hour