ASSESSMENT GUIDELINES: Digital Marketing 1 – MKT318m – BA1706

Overall Assessment for Digital Marketing 1:

Times Score Place Works
Class participants 10% At class
Quizzes (45 questions, 40 3 15% At class Test
mins)
Activity 2 10% At class Presentation
- case study
Individual assignment 1 15% At home Written report
Group Assignment project 30% At home Written report
Final project 20% At class Presentation

Assessment timeline:
Activity 1 Slot6 – Week 3 – 25/05/2023 Presentation
case study
Quizzes 1 Slot7 – Week 4 – 30/05/2023 9:30 – 11:45am
Deadline individual Slot10 – Week 5 – 08/06/2023 Written report
assignment
Quizzes 2 Slot 12 – Week 6 -15/06/2023 7:00 – 9:15am
Activity 2 Slot 17 – Week 9 – 11/07/2023
Deadline group assignment Slot18 – Week 9 – 13/07/2023 Written report
Quizzes 3 Slot19 – Week 10 – 13/07/2023 7:00 – 9:15am
Final project Presentation Slot19 – Week 10 – 13/07/2023 Presentation
(part1)
Final project Presentation Slot20 – Week 10 – 20/07/2023 Presentation
(part2)