A PROJECT REPORT ON

“CUSTOMER RELATIONSHIP MANAGEMENT IN RELIANCE LIFE

INSURANCE”

SUBMITTED BY

Ms. NEHA DATTATRAY BHOR

BBI (Banking and Insurance) Semester VI

Project Submitted To “University Of Mumbai”

In Partial Fulfilment for the
Award of Graduation Degree in B.Com (Accounting & Finance) / B.Com
(Banking & Insurance) / Bachelor of Management Studies (B.M.S) Finance
/ Marketing)

UNDER THE GUIDANCE OF

Mr. Rishikesh Jawarkar

GURUKUL COLLEGE OF COMMERCE

AFFILIATED TO UNIVERSITY OF MUMBAI
ISO Certified: 21001/14001/50001
GHATKOPAR (E), MUMBAI- 400077
2022-23
 DECLARATION

I, Ms. NEHA DATTATRAY BHOR student of BBI (Banking & Insurance)

Semester VI (April 2023) of GURUKUL COLLEGE OF COMMERCE,
MUMBAI-400077 to hereby declare that I have completed the project work titled
“CUSTOMER RELATIONSHIP MANAGEMENT IN RELIANCE LIFE
INSURANCE” as a part of academic fulfilment.

THE INFORMATION CONTENT IN THIS PROJECT WORK IS TRUE AND ORIGINAL

TO THE BEST OF MY KNOWLEDGE AND BELIEF.

SIGNATURE OF
NEHA DATTATRAY BHOR
 ACKNOWLEGEMENT

Firstly, I wish to express my sincere and heartfelt thanks to my Project Guide Mr. Rishikesh
Jawarkar, for her distinctive guidance and encouragement throughout the project work.

I also take this opportunity to express my deep sense of gratitude to our Principal, DR.
NANDITA ROY, B.Com (Banking & Insurance) Co-ordinator Mr. Rishikesh Jawarkar
and our college Librarian for their continuous support to complete this project.

Lastly, I wish to express my heartfelt gratitude to my beloved parents And to all my friends for
their encouragement and support in Completing this project work.

Above all I thank Lord Almighty for abundant mercies and infinite Grace which showed upon
me to complete the project work.

SIGNATURE OF
NEHA DATTATRAY BHOR
 CERTIFICATE

This is to certify that Ms. NEHA DATTATRAY BHOR the student of

GURUKUL COLLEGE OF COMMERCE Studying in B.Com
(Banking & Insurance) Semester VI, ROLL NO. 04 has successfully
completed the project entitled “CUSTOMER RELATIONSHIP
MANAGEMENT IN RELIANCE LIFE INSURANCE” as a part of
assignment under my supervision during the academic year 2022-2023

PRINCIPAL EXTERNAL GUIDE

DR. NANDITA ROY

COORDINATOR INTERNAL GUIDE

DR. RISHIKESH JAWARKAR (BBI)