GOA INSTITUTE OF MANAGEMENT

Sanquelim Campus, Poriem, Sattari, Goa

Course : Business Communication 1

Program : PGDM-FT Term :1
No of Sessions : 16 Academic Year : 2023–24
Course Instructor(s): Prof Andy & Prof Karman No. of Credits : 2
email: andy@gim.ac.in; karman@gim.ac.in

1. ABOUT THE COURSE:

a. Brief Description: This is an introductory course on Business Communication with a focus on
persuasive communication in public speaking exercises and written messages offered to PGP-I
students to improve managerial effectiveness. The objective will be to develop and enhance
communication knowledge and skills in a managerial/business context. Since public speaking
involves the development and display of specific skills (some of these skills involve physical
capabilities), the course will emphasize ongoing theoretical and practical applications for
sustained skill development. The linkage between the strategic role of communications and
the performance of persuasion skills will be demonstrated – for example, the implementation
of strategic decisions within an organization may be contingent on a due enactment of
managerial communications. The pedagogy will have to cater to the kinds of knowledge/skills
that the sessions will provide; broadly the sessions may be categorized under the following
heads:
i. Conceptual sessions (a brief conceptual understanding may be provided with
reference to industry examples and/or the work experience of students)
ii. Public Speaking Skills will be developed by conducting specific classroom exercises
during which certain rubrics/criteria/techniques will be demonstrated and/or
discussed

b. Teaching Learning Method: The classes will predominantly be conducted in the workshop
mode. Students are encouraged to read, watch, and listen on a range of interests and share
during the sessions. The sharing not only helps others learn something new but also synthesize
new knowledge in the minds of the one explaining.

2. PROGRAMME LEARNING OUTCOMES (PLO) AND COURSE LEARNING OUTOMES (CLO)

PLO Number and PLO statement that the course CLOs that the course intends to achieve (for each
intends to address (as per Course-PLO mapping of PLO)
the programme)

D2. Graduating students will be able to demonstrate
effective written communication skills.
D4. Graduating students will be able to recommend
resolution(s) to the conflict(s)
1. Students will recognize the importance of precise written
communication
2. Students will be able to articulate their thinking and ideas
clearly through written communications
3. Students will be able to interpret business scenarios from
a cultural lens
4. Students will be able to select appropriate ways to diffuse
conflicts

1
PLO Number and PLO statement that the course CLOs that the course intends to achieve (for each
intends to address (as per Course-PLO mapping of PLO)
the programme)

D5. Graduating students will be able to demonstrate 5. Students will be able to compose persuasive presentations
effective oral communication skills. 6. Students will be able to deliver impactful presentations

3. SYLLABUS
a. Synchronous (topics and sub-topics to be covered in class) –

Effective Public Speaking, Cultural Differences

b. Asynchronous (topics and subtopics for self-study through provided learning

resources and MOOCs) -

Fundamentals of Business Writing

4. EVALUATION COMPONENTS:
S. No. Evaluation method Weight When CLOs to be
assessed
1. End Term 40% End of CLO 1 and 2
Term
2. Facing the audience presentations 30% Last 4 CLO 5 and 6
sessions
3. Mid-Term 15% Middle of CLO 3 and 4
Term
4. Four Sentence Papers 15% Through
the term
5. TEXT BOOKS AND LEARNING MATERIALS
a. REFERENCE BOOKS
i. Business Communication Today by Bovee and Thill
b. ADDITIONAL RESOURCES (JOURNALS, WEBSITE, VIDEO LINKS ETC.)
i. https://www.mindtools.com/pages/article/newLDR_66.htm
ii. https://www.mindtools.com/CommSkll/EmailCommunication.htm
c. TECHNOLOGY AND SOFTWARE
i. Grammarly, ChatGPT
d. MOOC courses
i. https://learndigital.withgoogle.com/digitalgarage/course/business-communication

6. SESSION PLAN

2
SESSION TOPIC Readings (Case, chapter, article etc.) CLO Mode
NO directly (Online
covered /
Offline
/
Hybrid)
1 Public Speaking https://www.youtube.com/watch?v=V80-gPkpH6M CLO 5 Offline
2 Fundamentals https://icebreakerspeech.com/preparation-public- and 6
speaking-vs-conversations/
3 Email Writing CLO 1, 2 Offline
4 Conveying CLO 2 Offline
negative news
5 Cultural https://www.anthroencyclopedia.com/entry/emic- CLO 3 Offline
Differences and-etic
6 https://www.hofstede-insights.com/
7 Communicating CLO 4 Offline
8 with Care
9 Critical Thinking https://www.thecut.com/2015/05/how-a-grad- CLO 1 Offline
student-uncovered-a-huge-fraud.html
10
11 Appreciative CLO 3 Online
Inquiry
12 Writing for CLO 2 Online
Digital
13 Individual CLO 5 Offline
14 Presentations and 6
15
16
7. OTHER -

For evaluation, 10% of your final score will be graded on sending four sentence papers
discussing some of the premium articles in The Hindu. You will be expected to send in three
reflections by the end of July and another three by the end of August. A total of 6 write-ups by
the end of the trimester.