AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH

Faculty of Business Administration

Department of Management and HRM
Program: Bachelor of Business Administration (BBA)

Course Code BBA 1102

Name of Course/Title INTRODUCTION TO BUSINESS

Course Type Core Course

Level 1st Year

Academic Session SUMMER 2022-2023

Mehedi Hasan Khan
Lecturer
Name (s) of Academic staff / Faculty of Business Administration (FBA)
Instructor(s) E-mail: m.khan@aiub.edu
Annex # 4, Level # 2
Class Timing: Sec-A9, Sunday and Tuesday: 08:00 am to 09:15 am
Tuesday: 11:00 am 12:00 PM
Consultation Hours:

This is an early introductory course in the business curriculum. It focuses on the

fundamental aspects of business and the environment in which the businesses are
Rationale for the inclusion
conducted. The course will discuss the basic dimensions of business spheres which will
of the course/module in the
enhance the freshmen students to have the elementary concepts. These concepts will
programme
eventually broaden students’ understanding and orient the students towards different
aspects of the business world and practices.

Pre-requisite (if any) NA

Status One of the Core Courses in the BBA Program

Credit Value (hours) 3

Total Marks 100

Course Summary:
The course aims to give students a revelation of the different business activities. It covers
business, ideas, social responsibilities, moral values, ownership structure, and frequent
terminologies. Also, it deals with the vital elements of business such as - Accounting,
Business Economics, Finance, Human Resource Management, International Business,
Investment Management, Management, Management Information Systems, Marketing,
Operations and Supply Chain Management, and Tourism and Hospitality Management. The
intention is to give the learners an inclusive introduction to business through state-of-the-art
technology.

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Course Objective:
The course provides an overview of the business world. Topics include the basic principles and
practices of contemporary business. Upon completion, students should demonstrate an
understanding of business concepts as a foundation for studying other business subjects.
‘Introduction to Business’ is designed to expose the interested student to many functions of
modern business. The lesson has been prepared to provide students a revelation of the different
forms of business activities. It covers the basics of business, including new ideas, social
responsibilities, moral values, terminologies, and ownership structure. In addition, it deals with
the vital elements of business such as Accounting, Business Economics, Finance, Human
Resource Management, International Business, Management, Management Information
Systems, Marketing, Operations and Supply Chain Management, and Tourism and Hospitality
Management. The course shows the student how these functions exist in a changing society and
the type of decisions that must be made within that environment. The course is also designed to
expose the student to the multitude of career fields in the areas of business. The importance of
business in modern society is also stressed throughout the course. The course is also designed
to expose the student to the multitude of career fields in the areas of business. The importance
of business in modern society is also stressed throughout the course.

Course Learning Outcome (CLO): at the end of the Course, the Student will be able to-

To learn about the basic business concepts applied in the business operations,
understand the practices of different business entities, explore the diverse areas
CLO1 of the business organization and the external environment and realize the
commonly used business jargons and terminologies applied in the business
applications both locally and globally.
To describe the different functional areas of business, analyze the holistic
CLO2 business environment that influences decision making and how it contributes to
the company’s success.
To understand the different departmental course forms of business ownership,
CLO3 compare each forms’ challenges and limitations and discuss why many people
are willing to accept the risks of entrepreneurship.
To illustrate the need for management in business organizations, the role of
management in developing an organizational structure, and the process of
effectively producing products and services that satisfy customers, by
CLO4
effectively using the different resources available to an organization, manage
the business with appropriate information and technology and understand
accounting's role in managing financial data and information
To demonstrate their potentiality with the application of different concepts
learned from the chapters’ contents and create an essence of future
CLO5
entrepreneurship by appropriately applying business ethics, government rules &
regulations, international trade policies, and practices, etc.

Mapping of Course Outcomes to Program Outcomes:

PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9

CLO1   
CLO2  
CLO3    

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 CLO4    
CLO5      

Mapping of Course Outcomes (PO/CLO) to Level of Domain

CO/CLOs Level of Domain PO Assessment Tools
C P A CT TS Assessed
CLO1 R R 8, 9 Quiz, Mid and Final exam etc.
CLO2 R R 6 Case study, Assignments,
CLO3 R R R 2, 5 Group Discussion
CLO4 R R 1, 2 Presentation, Term Paper
CLO5 R R 2 Campus Events and Contests
C: Cognitive; P: Psychomotor; A: Affective; S: Soft skills (CT: Critical Thinking, TS: Teamwork, L: Leadership,
etc.); Any other: AO

Topics to be covered/Content of the course

Topics Specific Outcome (s) Time Suggested Activities Teaching & Alignmen
Frame Assessment strategy(s) t to CLO
 To discuss the
essence/meaning of the  Discussion about
mission and vision of the the course
university. contents and the
 To have a formal
Mission and  To give an overview of the individual/ group
interaction with the
Vision of course outline and discuss tasks will be
students and know
AIUB and a the classroom and grading Week # 1 given during the CLO1
about the
brief overview policies. semester.
proceedings of the
of the Course  To have a brief discussion on  Discussion about
subject matter
the ‘Introduction of the total mark
Business’, setting the stage distribution of
for what to expect in the the Grand Total
course.
 To understand the definition
of businesss and the factors  Lecture-Discussion
to consider for conducting with the aid of
Chapter # 1 the business activities  Discussion about multi-media
Foundations  To understand the different the subject  Interactive CLO1,
Week # 1
of factors of production contents to the discussions with CLO2
Business  To identify the different students the students to talk
objectives of business on the subject
 To study the basic economic matter
systems
Chapter # 2  To know about the factors for Week # 2  Discussion about  Lecture-Discussion CLO2
Forms starting a business the subject with the aid of
of Business  To study the different types contents to the multi-media
Ownership of business ownerships students Interactive
 Mid-term Quiz discussions with
#1 the students to talk
on the subject
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 matter
Discussion of the
answers to the
questions at the
end of the quiz
 Lecture-Discussion
with the aid of
multi-media
 Interactive
discussions with
 To understand the
 Discussion the students to talk
importance of the
about the on the subject
management concepts
Chapter # 3 subject contents matter
involved in business CLO2,
Fundamentals to the students  Discussion of the
operations Week # 3 CLO3,
of Management  Mid-term Quiz answers to the CLO4
and HRM  To know about the functions
#2 questions at the
of the human resource
 Mid-term Case end of the quiz
management in an
Study #1  Explain the case
organization
study questions to
the students for a
practical
understanding of
the case scenario
 Lecture-Discussion
with the aid of
multi-media
Interactive
discussions with
 To know about the concepts Discussion about the students to talk
of marketing the subject on the subject
 To understand about the contents to the matter
Chapter # 4
basics of segmentation, students Discussion of the CLO2,
Introduction to Week # 4
targeting, positioning Mid-term Quiz # answers to the CLO3
Marketing
strategies 3 questions at the
 To know about the different Mid-term Case end of the quiz
tools of the marketing mix Study #2 Explain the case
study questions to
the students for a
practical
understanding of
the case scenario
Mid-term To make an overview of the
Exam Review mid-term chapter contents and Discussion about the Mid-term Examination
Week # 5
synchronization of term Question Pattern
Assessments
MID-TERM EXAMINATION Week # 5
Chapter # 5  To know about the different Week #  Discussion about  Lecture-Discussion CLO2,
Fundamentals areas of accounting 6 the subject with the aid of CLO3,
CLO5
of Accounting To understand the concepts contents to the multi-media
finance of the Double-Entry Book- students Interactive

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 keeping
discussions with
 To know about the
the students to talk
fundamentals of finance
on the subject
To know about the different
matter
sources of funds
 Lecture-Discussion
Chapter # # 6  To understand the basic with the aid of
Fundamentals concept of operation and  Discussion about multi-media
of Operations supply chain management Week # the subject Interactive CLO2,
and Supply  To identify the benefits and 7 contents to the discussions with CLO3
Chain elements of supply chain students the students to talk
Management management on the subject
matter
 Lecture-Discussion
with the aid of
multi-media
 Interactive
 To understand the basic
 Discussion about discussions with
Chapter # 7 concept of MIS
the subject the students to talk
Introduction to  To differentiate between data CLO2,
Week # contents to the on the subject
Management and information CLO3,
7 students matter CLO5
Information  To understand the function of
 Final Term Case  Explain the case
Systems Information Systems in
Study # 3 study questions to
Business
the students for a
practical
understanding of
the case scenario
 Lecture-Discussion
 To understand the with the aid of
fundamental concept of multi-media
International business Interactive
 To identify the reasons why discussions with
different nations do trade  Discussionabout the students to talk
Chapter # 8
with each other the subject on the subject
Introduction to
 To learn how to get involved contents to the matter
International
in International Business Week # students Discussion of the CLO2,
Business, and
 To understand the basic 8  Final Term Quiz answers to the CLO5
Tourism and
concept of Tourism and #2 questions at the
Hospitality
hospitality management  Final Term Case end of the quiz
Management
 To understand the difference Study # 4 Explain the case
between Travel and Tourism study questions to
 To learn how Front of the the students for a
House and Back of the House practical
works understanding of
the case scenario
Students’  To select a small business in Week #  Student’s Evaluation of the
Group the community and collect 9 Presentation concepts using the
Presentation information on the different about the rubric
function of the business. selected topic
 To relate the theories learned

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 in the respective course with
the practical implications
 To make an overview of the
Final
final term chapter contents Week # Discussion about the Final Examination
Examination
and synchronization of term 10 Question Pattern
Review
Assessments
FINAL EXAMINATION Week # 10

ASSESSMENT PATTERN
Quizzes: Altogether, 4 quizzes may be taken during the semester, 2 quizzes will be taken for
the midterm, and 2 quizzes for the final term. For the mid-term and for the final term, both
quizzes will be counted. The quiz dates will be declared to the students in advance. No
makeup quizzes will be taken. Therefore, students are strongly recommended not to miss any
quizzes.
Assignments: Altogether, 4 Class Tasks will be given, 2 Tasks will be taken for the mid-term,
and 2 Tasks will be taken for the final term. All the Tasks will be taken into the computation
of the marks. No late submission of assignments will be accepted.
Presentation: Based on the final-term group-based tasks, the group members (5 members per
group) will be preparing the PowerPoint slide. The members will present their respective tasks
to the faculty member. The marks obtained will be evaluated based on the Rubric provided for
the Presentation.
Classroom Participation: All the students are encouraged to come to class prepared, take
part in the classroom discussion, make thoughtful contributions, participate actively in all
classroom activities.
CIE- Continuous Internal Evaluation-Midterm (Marks 50)

Bloom’s Taxonomy Domain: Case Study Assignments Quizzes Presentation

10 10 20
Cognitive C1 Remembering  
Domain   
C2
Understanding
C3 Applying   
C4 Analyzing   
C5 Evaluating  
C6 Creating
Affective A1 Receive   
Domain  
A2 Respond
A3 Value  
A4 Organize  
A5 Internalize  

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Psychomotor P1 Perception   
Domain   
P2 Set
P3 Guided  
Response
P4 Mechanism   
P5 Complex 
Overt Response
P6 Adaption  
P7 Origination 

SME- Semester Mid Examination (Marks 50)

Bloom’s Category Test

(Marks 50)
Remember 10
Understand 10
Apply 10
Analyze 10
Evaluate 10
Create

CIE- Continuous Internal Evaluation-Final Term (Marks 50)

Bloom’s Taxonomy Domain: Case Assignments Quizzes Presentation Final
Study 5 20 10 Paper
10
Cognitive C1 
Domain Remembering
C2    
Understanding
C3 Applying   
C4 Analyzing    
C5 Evaluating   
C6 Creating
Affective A1 Receive    
Domain    
A2 Respond
A3 Value  
A4 Organize   
A5 Internalize  

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 Psychomotor P1 Perception    
Domain   
P2 Set
P3 Guided   
Response
P4 Mechanism    
P5 Complex   
Overt
Response
P6 Adaption    
P7 Origination  

SFE- Semester Final Examination (Marks)

Bloom’s Category Test
(Marks 50)
Remember 10
Understand 10
Apply 10
Analyze 10
Evaluate 10
Create

Evaluation:
The final grade for this class will be based on the points achieved in the following areas:

Mid-term Evaluation Proportion Final Evaluation Proportion

Attendance & Participation 10% Attendance & Participation 5%
Case Studies/ Home Assignments 20% Case Studies/ Home Assignments 15%
(Mid-term Task 1 and Task 2) (Final Term - Task 3 and Task 4)
Final Term Presentation 10%
Quizzes (Two Quizzes) 20% Quizzes (Two Quizzes) 20%
Mid-semester Examination 50% Final Examination 50%
Total 100% Total 100%
To be converted into To be converted into
40% 60%
a contribution to Final grade. a contribution to Final grade.

Exam Makeup:
Make-up Procedures: Set B Examination is held as per the University’s Policy. If students are unable to due to
any unavoidable circumstances can appear for the examinations with valid reasons and due permission from the
concerned Department Head, Director, or Dean.
Textbooks and other resources

Required Textbook: Reference Books:

1. Ferrell, O. C., Hirt, G.A. and Ferrell, L., Business
Foundations: A Changing World, 12 th Edition,
2020, McGraw-Hill Higher Education, U.S.A.
2. Gitman, L. J., McDaniel, C., Shah, A., Reece, M.,
Koffel, L., Talsma, B. and Hyatt, J. C.,
Introduction to Business, Online Edition, 2018,
OpenStax, Rice University, U.S.A.
3. Skinner, S.J., and Ivancevich, J.M., Business 21st
Century, 1992, Richard D. Irwin Publishers INC,
U.S.A.

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 4. Brown, B.J, and Clow, J. E., Introduction to
Business, 1st Edition, 2007, Glencoe McGraw-
Hill Publishers, U.S.A.
5. Straub, J.T. and Attner, R.F., Introduction to
Business, 2nd Edition, 2004, Kent Publishing
Company, U.S.A.
6. Madura, J., Introduction to Business, 5th Edition,
2010, Paradigm Pub. International, U.S.A.
7. Skripak, S.J., Fundamentals of Business, 2nd
Edition, 2018, VT Publishing Blacksburg,
Virginia, U.S.A.
8. Nickels, W.G., McHugh, J.M. and McHugh,
S.M., Understanding Business, 8th Edition, 2006,
McGraw Hill Publishers Ltd., U.S.A.

Other Resources:
Business Plan Contents (Suggested)

# Select a small business in your area and collect the information on the topics given below to
prepare a report
Assignment format and details:

 AIUB Assignment Cover Page

 Table of Contents
 Organization Profile (Name, establishment year, location, etc)
 Products/service
 Organizational Chart/Structure
 Forms of Business Ownership
 Financial Function of the Business
 Management and Human Resource Function of Business
 Accounting Function of the Business
 Marketing Function of the Business
 Overall Findings
 Recommendation
 Conclusion
 References

Other Resources:

Here is a list of case study website links that can be helpful for the Introduction to the
Business course in the B.B.A. program:

 Harvard Business School Case Studies: https://hbswk.hbs.edu/Pages/browse.aspx

 The Case Centre: https://www.thecasecentre.org/main
 Stanford Graduate School of Business Case Studies:
https://www.gsb.stanford.edu/faculty-research/case-studies
 M.I.T. Sloan School of Management LearningEdge Case Studies:
https://mitsloan.mit.edu/learningedge/case-studies
 Wharton School of the University of Pennsylvania Case Studies:
https://operations.wharton.upenn.edu/what-we-do/case-studies/
 Ivey Publishing: https://www.iveycases.com/

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  European Case Clearing House (ECCH): https://www.thecasecentre.org/main/ecch
 Darden School of Business Case Studies: https://www.darden.virginia.edu/case-
method/learning-resources/case-studies/
 INSEAD Case Studies: https://www.insead.edu/faculty-research/faculty/case-
publishing
 Columbia CaseWorks: https://www8.gsb.columbia.edu/caseworks

These websites provide a wide range of case studies covering various aspects of business,
including marketing, finance, strategy, operations, and more. They can serve as valuable
resources for business students and provide real-world examples to enhance their
understanding of critical concepts.

***The concerned faculty member reserves the right to amend the course contents as required.

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