Fundamentals of

Entrepreneurship

COURSE BASICS
Course Code ENT102
Credit Hours 2
Lectures [No. of Lec(s) Per 2 Duration 60 Minutes x 2
Week]

COURSE DISTRIBUTION
Program(s) Attached To BBA
Core / Elective Common
Course Pre-requisites None

COURSE DESCRIPTION
This is an introductory course designed for all faculties intended to teach in the 1st year of different programs. The
expected audience for this course is students with limited or no prior exposure to the business. It is designed to build a
knowledge foundation in the key entrepreneurial subject areas. This course provides the fundamental concepts of
starting a business, the student’s motivation, skills, knowledge, and entrepreneurial orientation. The course also
prepares students for a career path as a startup founder or co-founder or business development with the intention to
grow in various industries of Pakistan.
COURSE OBJECTIVES (COs)

The course aims to:

Understand students the challenges of the business environment and ethical

CO1: responsibility.

Acquaint students with the entrepreneurial process and developing business

CO2:
ideas.

CO3: Prepare students for collaboration and team building.

Prepare students for effective entrepreneurial communication and

CO4:
presentation skills.

Motivate students for entrepreneurial activities and develop the

CO5:
entrepreneurial mind-sets.
.
COURSE LEARNING OUTCOMES (CLOs)

After completion of the course the students will be able to:

Understand the basic concepts of business, entrepreneurship, and the general business
CLO1 environment.

CLO2: Be able to assess the local business context and cultural dimensions

CLO3 Identify the difference between idea and opportunity.

CLO4 Understand industry/market fit for the startup and demonstrate how to attract resources,
including funding for an identified opportunity.
CLO5 Examine the main characteristics of successful entrepreneurs and explore related career
roles.
CLO6 Learn the skills of critical thinking, team building within a new venture setting.

CLO7 Learn basic marketing and funding aspects and developing the elevator pitch.

BBA PROGRAM EDUCATIONAL OBJECTIVES

The program aims to:

Integrate knowledge of the functional areas of business and funnel into a coherent strategic whole to
PEO 1 enable students to see management problems in a holistic perspective and to inculcate the spirit of
free inquiry towards social, economic, political, and technological realities, which impact the local
and global business environment.

PEO 2 Build managerial cognition of the students with a variety of planning, organizing, controlling,
leading, and communication skills necessary to effectively manage business and influence society.

Nurture problem analysis and decision-making skills in students, required to handle challenges
PEO 3 faced by the modern business world and equip them with quantitative and qualitative tools to
evaluate local and global business opportunities and successfully materialize new entrepreneurial
ventures.

PEO 4 Impart an awareness of the ethical considerations and social responsibilities to the students, in the
conduct of business.

BBA PROGRAM LEARNING OUTCOMES

PL01 Identify and analyze practical organizational problems and suggest innovative solutions
with sound reasoning.
PLO2 Improvise implementation strategies to achieve objectives in a given business scenario.
PLO3 Apply understanding of ethics and social responsibility to real-world contexts.
PLO4 Assess the way organizations create value through integrated processes and impact
society.
PLO5 Demonstrate excellent business communication skills.
PLO6 Apply the skills of critical thinking, teamwork and leadership within an organization setting.

PLO7 Take initiatives without hesitation and exhibit competitiveness in professional world.
PLO8 Be reactive, anticipative, adaptive and proactive towards entrepreneurial opportunities
in the contemporary business environment.
PLO9 Demonstrate awareness of domestic as well as global political, economic and
regulatory contexts of business in particular and society in general.

PROGRAM COURSE
LEARNING COURSE
EDUCATIONAL COURSE OBJECTIVE
OUTCOME ASSESSMENT ITEM
OBJECTIVES
S

Case Study
CO1 CLO1
(Local context)

Guest Speaker Session / Ted Talk Video

CO2 CLO2 (Small activity to check the Learning
Outcome of the session)
PEO1
Raw Entrepreneurial pitch.
(before learning )
CO2 CLO6
Class Participation

PEO2
CO3 CLO7 Assignment
Mid Term Exam

CO2 CLO4 Presentation

CO5 CLO6 Class Participation

PEO3

CLO7 Quiz

Assignment
PEO4 CO1 CLO1
Final Term Exam
 PRPGRAM DELIVERY METHOD
Method Application

Film and Video clips Ted Talks, Biographies

Lecturing Classroom discussion, Guest speaker sessions,
Project based learning Only elevator pitch
Other CP, Visit to Incubation Center

ASSESSMENT STRUCTURE
Assessment Items Percentage
Quiz(s) 10%
Assignments(s) 5%
Class Participation 5%
Midterm Examination 20%
Final Examination 40%
Presentation 20%
Other(s) -

COURSE CONTENT AND DELIVERY PLAN

Application Application Assessment

(Course (Course Item
Sr.
Topics Learning objective
No.
Outcomes achieved (Used for this
achieved through this topic)
through this topic)
What is Business? Elaborating private Formation of groups
1 enterprise system and its functions CLO1
CO1
CLO2

Raw Entrepreneurial
Forms of Business and Internal and CLO1 CO1 pitch. (before
2 external environment. (PESTLE) CLO2 CO2 learning )
Cultural and geographical dimensions
 Family Business: Nature, working and Raw Entrepreneurial
3 CLO1
advantages. CO1 pitch. (before
CLO2
learning )

Different businesses in Pakistan Documentary on

4 CO1 Pakistani Business.
CLO2 CO2

Defining Entrepreneurship.
Significance of Entrepreneurship
Who is an entrepreneur? Traits and CLO1 Quiz #1
CO1
5 behavior. CLO2
CO2

Entrepreneurial goals.
Differentiating Entrepreneur, Intrapreneur Assignment #1
CO 2 https://youtu.be/
and social entrepreneur. CLO4
6 CO5 KDXQFieOFdY

Visit to
The Entrepreneurial process CO2 incubation
CLO4
7 CO5 center.
Generating Business ideas: role of
Creativity
creativity in it.
CLO3 CO5 Exercise
8 Opportunity Recognition

CLO1,2,3,4 CO 1,2,3 Mid-Term

9 Mid Term and Review Examination
Class
Feasibility Analysis Participation

Fear of failure and Success in CLO4,CLO5 CO2,CO5  Case of

10 entrepreneurial context. Akhuwat
Success
(Story Telling)
  Why Airlift
Failed
(Video)

CLO6 CO3
Challenges of building entrepreneurial
Quiz #2
11 teams

How to fund your startup? CLO4 CO5

Class
12 participation
Sources of potential funding

CLO1
CO1 Video
CLO2
CLO4 CO4
Hiranandani Thane
13 Diwali (Real Estate
Marketing Mantra for startups Start UP Digital
Campaign)

Need of communication and presentation

14 CLO7 CO4
skills and tools required for entrepreneurs Feed Back

15 CO4
CLO7
Presentations Elevator Pitch

16 CLO7 CO4
Presentations Elevator Pitch

17
Final Term Exam
CLO1,2,3,4,5,6,7 CO,1,2,3,4,5

ONLINE RESOURCES:

https://www.youtube.com/watch?v=1jvYK6rRpk4 Airlift Failure.

https://www.youtube.com/watch?v=adTDmQtv9EE Hiranandani Thane Diwali (RealEstate Start UP Digital Campaign)

LEARNING RESOURCES
References material
Entrepreneurship: Successfully Launching new ventures 6th (Sixth) edition by B..R. Barringer
“Entrepreneurial Marketing, How to Develop Customer Demand”, Edwin J. Nijssen, Third edition
published 2022 by Routledge. (For week # 10)

Gartner, W. B. (1988). “Who is an entrepreneur?” is the wrong question. American journal of small
business, 12(4), 11-32. (particular for week 5,6, and 7)