Business & Ethics

COURSE BASICS
Course Code
Credit Hours 3
Lectures [No. of Lec (s) Per Week] 2 Duration 80 minutes
Lab Sessions - Duration -
COURSE DISTRIBUTION
Program(s) Attached To BBA
Core / Elective General
Course Pre-requisites

COURSE DESCRIPTION
The aim of this course is to familiarize students with an overall understanding of basic business concepts and current business
practices as business play an important part in the development of a country’s economy. Also highlight the importance of ethics
and social responsibility of business in the contemporary environment. In this multidisciplinary course students will get
firsthand knowledge about foundations of business, forms of business, general management concepts, managing human
resource, economics, ethics, financial aspects of business, marketing and business operations. In addition, this is very basic
course that allows students to understand the business concerns, ethical issues as well as explore opportunities and challenges of
dynamic environment.

COURSE OBJECTIVES
THE OBJECTIVE OF THIS COURSE IS TO:
Introduce students’ to the basic concepts of business and how it operates in our environment
CO1:
CO2: Create awareness about the basic forms of business and entrepreneurship
Provide a basic knowledge and understanding of the key functional areas of business including general
CO3: management, human resource management, economics, marketing management, business
accounting/finance, and operations management
Increase students’ awareness and understanding of the nature of business ethics and social responsibility in
CO4:
the local as well as global business environment
Prepare students’ to realize the importance of ethical principles including individual and corporate level
CO5:
ethics in the business environment/organization

COURSE LEARNING OUTCOMES

AFTER THIS COURSE STUDENTS WILL ABLE TO:
CLO1: Develop an understanding of business and the environment in which it operates
CLO2: Understand the forms of business and characteristics of business enterprise
Demonstrate the understanding of management, human resource management, economics, marketing
CLO3: management, business accounting/finance, and operations management to work and plan effectively in an
organizational environment
CLO4: Understand the positive impact of ethics on business
Understand how individual and corporate level ethics contributes to the business environment and other
CLO5:
stakeholders
PRPGRAM DELIVERY METHOD
Method Application
Case Studies -
Business Games, Role Play -
Film and Video clips 
Journal Article Reviews -
Project based learning 
Others-Caselets 

ASSESSMENT STRUCTURE
Assessment Items Percentage
Quiz(s) 5-10
Assignments(s) 5-10
Class Participation 5-10
Midterm Examination 20
Final Examination 40-50
Project/Presentation 10
Other(s) -
Any specific teaching/learning strategies:
Lectures, Reading Material, Class participation, Caselets, Project.

COURSE CONTENT AND DELIVERY PLAN

Application
Application (Course
(Course objective Assessment
Learning Outcomes
Sr. No Topics achieved through Item
achieved through this
this topic) (Used for this
topic)
topic)
Orientation of the students CLO1 CO1
1
Introduction and Overview of the course
Introduction to personal & professional
2 development
Mannerism & etiquette
What is business? CLO1 CO1
3
Factors of production
Understanding Business in Pakistan as well as CLO1 CO1
4
globally
5 Forms of business and organization CLO1, CLO2 CO1,CO2
Ethics & Social Responsibility: CLO4,CLO5 CO4, CO5
6
Understanding ethics
7 Understanding ethics at individual level CLO4,CLO5 C04, CO5
8 Understanding ethics at corporate level CLO4, CLO5 CO4,CO5
9 Economics: Micro Economics CLO1, CLO2 CO1,CO3
10 Economics: Micro & Macro Economics CLO1, CLO2 CO1, CO3
11 Economics: Macro Economics CLO1, CLO2 CO1, CO3
12 Management: Functions of management CLO1, CLO3 CO3
13 Management: Managerial roles & skills CLO1, CLO3 CO3

Human Resource Management: Functions of CLO1, CLO3 CO3

14
Human Resource Management
15 HRM: HR's importance in business CLO1, CLO3 CO3
 16 HRM & Ethical concerns CLO1, CLO4,CLO5 CO3,CO4, CO5
Mid-Term Exam
17-18
19 Operations Management: Process CLO1,CLO3 CO3
20 Operations Management: Layouts CLO1, CLO3 CO3
Marketing Management: CLO1, CLO3 CO3
21 Target population
Market Segmentation
22 Marketing Management-4Ps CLO1, CLO3 CO3
23 Marketing Management-4Ps CLO1, CLO3 CO3
24 Marketing & Ethical Concerns CLO1, CLO4,CLO5 CO3,C04, CO5
25 Entrepreneurship: Idea generation CLO1 CO2
26 Entrepreneurship: Business Plan CLO1 CO2
Finance & Accounting Management: Profit & CLO1, CLO3 CO3
27
Loss statement
Finance & Accounting Management: Balance CLO1, CLO3 CO3
28
sheet
Finance & Accounting Management, Ethical CLO1, CLO4,CLO5 CO3,C04,CO5
29
consideration
30 Project Presentations CLO3-CLO5 CO4,CO5
31 Project Presentations CLO3-CLO5 CO4,CO5
32 Wrap up session/ Revision
33 Final-Term Exams

LEARNING RESOURCES
Books:

[Text]: Contemporary Business, Boone, Louis E. & Kurtz, David L. 17th Edition Wiley Publishers

[Ref]: Business Today, Rachman, D., 8th Edition, McGraw-Hill Publishing

Web Resources
 www.forbes.com 
 www.fortune500.com 
 www.3blmedia.com/videos 
 www.businessethicsblog.com/ 
 www.dawn.com/newspaper/business-finance
 www.brecorder.com/business