SVKM’s NMIMS ASMSOC – Course Outline-Term I- 2023-24

Course 742GM0C003
Code
Course Business Policy & Strategic Management - SYBSc (Finance)
Title
Course
Instruct Dr Rimi Moitra, Dr Pallavi Rallan, Dr Arpita Baijal and Dr Simarjeet Makkar
or/s
Course 4
Credit
Progra
m and SYBSc Sem-III
Semeste
r
Pre-
Requisi NA
te
Learnin BBA/ B.Sc. Finance
g PLO 1c- Demonstrating ability to evolve strategies for organizational benefits.
Objecti PLO 2a –Analysis, appraisal and interpretation of the data which is used in
ves Decision Making.
PLO3a- Demonstrate Effectively Oral and Written Communication.
PLO3b- Demonstrate Ability to work in Groups.

B.Com (Hons)
PLO 2b – Demonstrating Ability to Evolve Strategies for Business.
PLO3a – Demonstrate Effectively Oral and Written Communication. PLO3b –
Demonstrate Ability to work in Groups. Exhibit skills like Empathy, EQ,
Managerial and Inter-Personnel Skills.
Learnin CLO 1 - Students should be able to understand the concept of strategy along with
g the strategic management process followed by organizations to achieve
Outcom organizational goals.
es CLO 2 - Understand and assess the Internal and External Business environment
affecting an organization.
CLO 3 - Students will have clarity regarding the various Corporate and Business
Level Strategies available to organizations.
CLO 4 - Students should be able to analyse various Corporate and Business Level
Strategies of an organization and also discuss their understanding with respect to
the same.
Course The course helps students understand the various strategies available to
Descrip organizations along with the process formulating, analysing, implementing, and
tion evaluating these strategies.
 Specific % Weightage AOL Intended CLOs to be
Evaluati
Assessment Instrume Assessed
on Methods/Task nts
Pattern
CL CL CL CL
O1 O2 O3 O4

Mid Term 20 Marks Test    

Exam (40%) Papers
Class Assignment    
10 Marks Submission
Assignments (20%)
Project 10 Marks Project    
submission
(20%)
Presentation 10 Marks Group    
wise
and Viva (20%)

ICA Breakup:
Class Assignments: to conducted August and October
Project: To be started in September
Viva and Presentations: To be conducted in October last week.
 Course Session Plan

Session Topics / Module Chapters

(Mention Page
Numbers) /
Articles / Cases
/ Material and
Activities
Module I: Introduction to Strategic Management Azhar Kazmi &
1-4 1. Meaning: Strategy Adela Kazmi.
Strategic
2. Levels of Strategies
Management, 5th
3. Meaning and Need of Business Policy
Edition, 2020.
3. Meaning: Strategic Management – Chapter 1
4. Approaches to Strategic Management (Introduction to (Pg 5-20)
Competitive Advantage)
5. Benefits of Strategic Management and articles
6. Limitations of Strategic Management
7. Strategic Management Model / Process of Strategic
Management

Module Learning Outcome:

Students should be able to understand the basic concepts
relating to Strategy and Strategic Management and the factors
that impact the strategies of businesses.
5-8 Module II: Hierarchy of Strategic Intent Azhar Kazmi &
1. Strategic Intent – Meaning Adela Kazmi.
Strategic
2. Vision: (a) Definition, (b) What it should and should not
Management, 5th
include, (c) Benefits of vision Edition, 2020.
3. Mission: (a) Definition, (b) Characteristics of mission – Chapter 1
4. Business Definition: Dimensions of business definition (Pg 20 - 30)
5. Business Model
6. Objectives: (a) Meaning, (b) Role and Characteristics
Class
Assignment /
Module Learning Outcome: Case Study
To help the students to understand and create objectives at
different levels in an organization. Project
Presentation
9-16 Module III: Environmental Appraisal Azhar Kazmi &
1. Environment – Meaning and Characteristics Adela Kazmi.
Strategic
2. Elements of Environment
Management, 5th
External Environment Edition, 2020.
Economic Environment, International Environment – Chapter 3
Market Environment, Political Environment, (Pg 90 - 110),
Regulatory Environment, Socio – Cultural Environment, Chapter 4 (Pg 137
Supplier Environment andTechnological Environment – 145) and
Internal Environment Chapter 9 (Pg
333-335)
Marketing Capability, Financial Capability,Operations
Capability, Personnel Capability, Information Management
Capability, General Management Capability Class
3. SWOT Analysis: (a) Meaning, (b) Steps of SWOT analysis Assignment /
Case Study
technique, (c) Benefits & Pitfalls of SWOT
Project
Module Learning Outcome: Presentation
Understand and assess the internal and external Business
environment.
17-42 Module IV: Corporate Level Strategies Azhar Kazmi &
1. Corporate Level Strategy: Meaning Adela Kazmi.
Strategic
2. Overview of Types of Corporate Level Strategies:
Management, 5th
Expansion Strategies, Stability Strategies, Retrenchment Edition, 2020.
Strategies and Combination Strategies – Chapter 5
3. Expansion Strategies(a) Meaning, (b) Advantages & (Pg 170 – 198),
Chapter 6 (Pg
Disadvantages
217-225, 235-
© Types (i) Concentration – (a) Meaning (b) Ansoff 236) and Chapter
Matrix, Concentration – Advantages & Disadvantages 8 (Pg 285-298,
(ii) Integration Strategies: (a) Meaning, (b) Horizontal 301-307)
Integration – Meaning, Types, Advantages & Disadvantages
Horizontal Integration – Advantages & Disadvantages Class
Assignment /
Vertical Integration – Meaning, Types (Based on Movement
Case Study
& Based on Degree of Integration) Vertical Integration –
Advantages & Disadvantages Project
(iii) Diversification Strategies: (a) Meaning, (b) Related or Presentation
Unrelated Diversification
(iii) Diversification Strategies: (c) Why adopted? (d) Risks of
Diversification
(iv) Internationalization Strategies: (a) Meaning, (b)
International Entry Modes
(iv) Internationalization Strategies: Types of International
Strategies, (d) Advantages & Disadvantages
(v) Cooperative Strategies: (a) Meaning, (b) Types: (i)
Mergers & Acquisitions: Meaning, Types, Reasons of M&A
and Issues involved in M&A
(i) Mergers & Acquisitions: Reasons of M&A and Issues
involved in M&A
(ii) Joint Ventures: Meaning, Types, Advantages and
Disadvantages
(iii) Strategic Alliances: Meaning, Types,
(iii) Strategic Alliances: Reasons for SA, Pitfalls in SA
(vi) Digitalization Strategies
4. Stability Strategies: (a) Meaning, (b)Types:
(i) No Change Strategy,
(ii) Profit Strategy
(iii) Pause / Proceed with Caution Strategy
4. Retrenchment Strategies (a) Meaning, (b) Reasons
Types: (i) Turnaround: Meaning, Conditions for turnaround
(ii) Divestment: Meaning, Reasons for Divestment
(iii) Liquidation: Meaning, Why undesirable, Legal aspects
6. Combination (a) Meaning, (b) Types: Simultaneous or
Sequential
Module Learning Outcome:
Students will have clarity regarding the various Corporate
level strategies adopted by an organization.
43-46 Module V: Business Level Strategies Azhar Kazmi &
(1) Meaning Adela Kazmi.
Strategic
2. Porter’s Generic Business Strategies – Overview
Management, 5th
2. Porter’s Generic Business Strategies – Cost Leadership Edition, 2020.
2. Porter’s Generic Business Strategies – Differentiation – Chapter 7 (Pg
2. Porter’s Generic Business Strategies – Focus Strategy 247- 263)

Module Learning Outcome: Class

Students will have clarity regarding the various Business Assignment /
Level Strategies available to organizations.
Case Study

Project
Presentation
47-52 Module VI: Strategic Analysis Azhar Kazmi &
1. Strategic Analysis – Meaning Adela Kazmi.
2. Tools for Strategic Analysis: Strategic
Management, 5th
- BCG Portfolio Model
Edition, 2020.
2. Tools for Strategic Analysis: – Chapter 9 (Pg
- GE Nine Cell Matrix 327- 333, 338-
2. Tools for Strategic Analysis: 342)
- GE Nine Cell Matrix
Class
2. Tools for Strategic Analysis:
Assignment /
- Porter’s 5 Force Model of Competition in Industry Case Study
2. Tools for Strategic Analysis:
- Porter’s 5 Force Model of Competition in Industry Project
Presentation
Module Learning Outcome:
Students will be acquainted with the process followed while
organizations analyze, strategies to achieve organizational
goals.
53-54 Module VII: Strategic Implementation Azhar Kazmi &
1. Strategy Implementation: Mc Kinsey’s 7S Framework Adela Kazmi.
2. Functional Plans & Policies Strategic
Management, 5th
Module Learning Outcome: Edition, 2020.
Students will be acquainted with the process followed while – Chapter 13 (Pg
organizations implement strategies to achieve organizational 494-523)
goals
and Reference
Articles

Class
Assignment /
Case Study
 55-60 Module VIII: Strategic Evaluation & Control Azhar Kazmi &
1. Strategic Evaluation and Control - Nature and Importance Adela Kazmi.
Strategic
3. Evaluation techniques for operational control:
Management, 5th
(a) VRIO Framework Edition, 2020.
(b)Balance scorecard – Chapter 14 (Pg
Module Learning Outcome: 556 – 557, 564 –
570, 574-575) and
Students will be acquainted with the process & techniques
Chapter 4 (Pg
followed by organizations to evaluate strategies to achieve 147-150)
organizational goals.
Class
Assignment /
Case Study

Prescribed Text Books:

Azhar Kazmi & Adela Kazmi. Strategic Management, 5th Edition, McGraw Hill, New
Reading List Delhi, 2020.
and
References References:
1.*Chandrashekaran & Anantharaman. Strategic Management Concepts, Oxford,
2011
2. Fred R. David & Forest R. David. Strategic Management Concepts. A
Competitive Advantage Approach, 16th Edition, Pearson, New Delhi, 2018.
3. *Gerry Johnson, Richard Whittington et al. Exploring Strategy: Text and Cases,
11th Edition, Pearson, New Delhi, 2017.
4. *LM Prasad. Strategic Management, Sultan Chand and Sons, New Delhi, 2018.

* These are the latest editions available for these reference books.

Prepared by Faculty Approved by Program Approved by Associate

Members Chairperson Deans
Dr Rimi Moitra
Dr Pallavi Rallan
Dr Arpita Baijal
Dr Simarjeet Makkar

Approved by I/C Dean –

ASM SOC