Corporate Identity Guidelines

Designed by Sam Cossart

Company Description 2

mcleod’s office furniture is a small local

Cairns business offering the best in office
furniture.

Their clients include individuals looking for

miscellaneous furniture items for their home
and all sizes of businesses requiring complete
office fitouts.
Corporate Colours 3

PANTONE: 532
CMYK: 100 80 70 25
RGB: 35 50 63 (#23323F)
Web: 51 51 51 (#333333)

PANTONE: 7515
CMYK: 0 35 50 12
RGB: 223 169 116 (#DFA974)
Web: 204 153 102 (#CC9966)
Corporate Fonts 4

Headlines
Gill Sans Bold (30/36pt)

Titles
Gill Sans Bold (24/28.8pt)

Sub-Titles
Gill Sans Light (18/21.6pt)

Headings
Gill Sans Bold (14/16.8pt)

Body Copy
Gill Sans Light (12/14.4pt)

Web Titles
Arial Bold (24/28.8pt)

Web Sub-Titles
Arial (18/21.6pt)

Web Headings
Arial Bold (14/16.8pt)
Notes
Web Body Copy
When Gill Sans is not
Arial (12/14.4pt) available Arial must be used.

Arial used on Web because

of font availability and
compatability across all
platforms.
Logos 5

Normal
Pantone: 532 and 7515
CMYK: 100 80 70 25 and 0 35 50 12
RGB: 35 50 63 and 223 169 116

Grayscale
Pantone: Black (100% and 38%)
CMYK: 0 0 0 100 and 0 0 0 38
RGB: 0 0 0 and 176 176 176

Black and White

Pantone: Black
CMYK: 0 0 0 100
RGB: 0 0 0

Text Only
Pantone: 532
CMYK: 100 80 70 25
RGB: 35 50 63

Dark Background (reverse to white)

Pantone: 7515
CMYK: 0 35 50 12
RGB: 223 169 116
Background must be at least 45% Black.
Logo Sizing 6

Minimum Clear Space and Proportions

It is essential that the logo remain free of graphics, photography,
typography, and other elements. It must always be the most legible
and viewable element in any given graphic space. The unit of
measure “x” equals the height of the minimum clear space needed
around the logo.
The logo was constructed with an aspect ratio (height to width) of
6.8 : 5. This proportion must never be altered. Particular attention
should be made when placing the logo in an application (such as
Microsoft Word, or PowerPoint), where the image proportions are
changed simply by dragging the corners of the picture window box.
This will change the aspect ratio of the logo and is unacceptable.

Minimum Size
Minimum size that the logo may be reproduced is 25mm in width.
This is to ensure the ‘office furniture’ line is always legible.
Business Card
Front/Back
@ 100% 7

Partner

Michael Woods
@ 100%
Inside

p 07 4000 5000
m 0404 303 303
f 07 4000 5001
e michael@officefurniture.com.au
w www.officefurniture.com.au

Partner
Variation
@ 50%

Maxine Woods
p 07 4000 5000
m 0404 303 304
f 07 4000 5001
e maxine@officefurniture.com.au
w www.officefurniture.com.au

Dimensions
160mm x 55mm
90mm x 55mm (when folded)

Printing Specifications
2 colour (front and back)
1 fold
300gsm uncoated stock
Letterhead 8

@ 50%

Dimensions
210mm x 297mm

Printing Specifications
2 colour
115gsm uncoated stock
With Compliments Slip
@ 75%
9

Dimensions
210mm x 99mm

Printing Specifications
2 colour
115gsm uncoated stock
Presentation Folder
@ 100%
10

Dimensions
224mm x 320mm x 6mm when folded

Printing Specifications
2 colour
300gsm coated stock