Professional Documents
Culture Documents
xx
http://ijhr.iums.ac.ir
Research Article
Abstract
Background and Objectives: One of the main concerns of hospital managers is their ability in improving their
organization’s performance. The use of quality management and decision-making techniques facilitates managers
to achieve this goal. In this research, the corrective activities to increase the quality of hospital services are
determined and selected using an integration of the quality function deployment (QFD) method with the kano
analysis and Knapsack Problem Mathematical Model (KPMM). This approach is implemented in a private hospital
in Iran.
Methods: First, the customers’ wants are identified. The corrective activities are then identified to meet these
wants, and the relationship between each corrective activity and each want is determined. Next, the types of
the wants are identified based on the kano analysis, and their weights are determined using their degree of
importance and type. Then, the final weight of each corrective activities is obtained based on the wants’ weights
and the relationship matrix. Finally, KPMM is used to select the optimum list of corrective activities under budget
constraint.
Findings: This study identifies 30 customers’ wants among them “Professional and experienced doctors and
nurses” and “ Healthy and sufficient consumables” obtained the highest weights. Results show that there are 2
“Attractive” customer wants, 15 “One-dimensional” customer wants and 13 “Must-be” customers’ wants. Finally,
30 corrective activities were identified which are placed at house of quality. The corrective activities “Training of
physicians and nurses” and “Increasing staff sense of responsibility” obtained the highest weights.
Conclusions: Utilizing the kano analysis for determining the weight of customers’ wants in the house of quality
approach causes the organization’s strategies taken in to account in prioritizing corrective activities. Moreover,
KPMM leads to an optimum selection of corrective activities.
Keywords: Hospital, House of quality, Kano analysis, Functional expansion
© 2018 Beheshtinia etal; licensee Iran University of Medical Sciences. This is an open access article distributed under a
Creative Commons Attribution-NonCommercial 3.0 Unported License (http://creativecommons.org/licenses/by/3.0), which
allows unrestricted use, distribution, and reproduction in any medium, as long as the original work is cited properly.
2 Beheshtinia etal Improving the Quality of Hospital Services Using the QFD
This study integrates the QFD approach with the Kano hotels in Europe. Ali et al22 Presented an approach to
analysis and Knapsack Problem Mathematical Model identify and compare the level of patients’ expectations
(KPMM) to improve the quality of hospital services under of healthcare and their perceived using the SERVQUAL
budget constraint. method. Farokhnia and Beheshtinia23 developed a three-
Kano developed a model for classifying product or dimensional house of quality model to enhance the service
service features based on how they are able to meet the quality in an airline and an airport in Iran. Cetinkaya et al24
customer’s needs. 18
presented a university curriculum with the help of QFD.
These wants are divided into 5 sections: Wood et al25 developed a method for identifying factors
1) The must-be wants: these are the requirements that (customers’ concerns) which affect the quality of the green
the customers expect and are taken for granted. When hospital.
done well, customers will only be neutral, but when done The QFD is a comprehensive quality system that aims to
poorly, customers will be very dissatisfied. translate customers’ wants into corrective activities.26 The
2) One-dimensional wants: these attributes result in main part of QFD is the house of quality (HOQ) matrix,
satisfaction when fulfilled, and dissatisfaction when not which consists of two main components: WHATs and
fulfilled. HOWs. WHATs are data that identify the customers’ wants
3) Attractive wants: these attributes provide satisfaction and HOWs are data that provide solutions for them, named
when fully achieved, but do not cause dissatisfaction corrective activities. When using QFD, the essential factor
when not fulfilled. is to define and understand WHATs (customers’ wants)
4) Indifferent wants: these attributes refer to aspects and HOWs (corrective activities).
that are neither good nor bad, and they result in neither Figure 2 shows an HOQ, in which the numbered parts
satisfaction nor dissatisfaction. are: (1) the identified customers’ wants; (2) the identified
5) Reverse wants: These attributes refer to a high corrective activities to meet the customers’ wants; (3)
degree of achievement resulting in dissatisfaction and calculations related to the weights of the customers’
to the fact that not all customers are alike. 19
Figure 1 wants; (4) the relationship between the customers’ wants
shows how customers’ wants in the kano analysis are and the corrective activities, and (5) the prioritization of the
segmented. corrective activities.
Some researchers have used Kano analysis to improve Some researchers integrated QFD with other techniques
service quality. Materla et al 11
developed Kano analysis to obtain more accurate results. Fauziah et al27 carried
to identify a wide range of complex patient needs out a research on integrating QFD and SERVQUAL for
or convey its potential usefulness in the continuous using in a hospital pharmacy. Raziei et al28 developed an
improvement of the healthcare sector. Wang and Fong 12
integrated model by QFD, SERVQUAL and group decision
presented a fuzzy Kano analysis to identify customers’ making to improve the service quality in hospitals. Wibawa
perceptions and increase their satisfaction from the et al29 Introduced an approach by integrating SERVQUAL
airline services. Behdioğlu et al 20
evaluated services and Kano with QFD to improve the hospital information
quality in a physiotherapy and rehabilitation hospital in system in a private hospital. Gao and Zhang30 introduced
Turkey. Using the Kano analysis, Zobnina and Rozhkov 21
hidden costs of quality resulting from patient dissatisfaction
provided a model for customer satisfaction with existing and used the QFD and SERVQUAL methods to calculate
these costs. Camgöz-Akdağ et al31 improved service
quality in the healthcare industry by integrating QFD
with SERVQUAL analysis. Osorio-Gómez and Manotas- improve the quality of hotel services by integrating QFD
Duque presented a multi-criteria model using fuzzy QFD
32
with the Kano analysis and the SERVQUAL analysis.
and TOPSIS for maritime transportation. Moreover, some researches use combination of QFD
On the other hand, the knapsack problem is a problem and kano analysis in healthcare systems and hospital
in combinatorial optimization: Given a set of items, each services.29,38-44
with a weight and a value, determine the number of each As seen in the literature, applying some techniques
item to include in a collection so that the total weight is such as MCDM, SWOT, QFD, etc in various case studies
less than or equal to a given limit and the total value is as may lead to new findings and it could be said that there is
large as possible. a contribution in applying the same technique in various
Some studies have investigated the integration of QFD organizations in the mentioned scopes. For example,
and the Kano analysis simultaneously. Garibay et al33 implementing QFD in various organizations may lead to
presented a combination of the Kano analysis and QFD new customers’ wants or new technical requirements.
as a useful tool for evaluating the quality of digital library Table 1 depicts the previous papers categorized based
service at a Mexican university. Kuo et al examined the 34
on the tools used in the studies and their case studies.
integration of the Kano analysis and the QFD method to Review of previous studies in the literature shows that no
improve hotel services. Vaziri and Beheshtinia integrated 35
study in the literature integrates QFD, kano analysis and
QFD, SERVQUAL and the kano analysis in the field of KPMM in the hospital services.
life insurance services. Baki et al developed a model to
36
The research contributions are as follows:
improve logistics services quality using the QFD approach • Integration of QFD, Kano analysis and KPMM in
and its integration with SERVQUAL and the kano analysis. the hospital services
Beheshtinia and Farzaneh Azad37 provided a model to • Applying the proposed approach in a hospital in
Client Request Importance Degree Request Type Kano Weight Absolute Weight Relative Weight
calculated based on the equations (3) and (4). Table if the assigned budget is lower than sum of the corrective
5 shows the absolute weight, relative weight, and the activities costs some corrective activities will not be
corrective activities ranks that A12 and A3 have the highest selected. Table 6 shows the list of optimum corrective
weight and A11 and A6 have the lowest weight. activities under various assigned budgets.
Table 5. Weight, Rank and Cost of the Corrective Activities If original QFD approach such as the exerted QFD
Corrective Absolute Relative Estimated Cost in24,25,32 is applied, the client wants of “Special attention to
Rank
Activity Weight Weight (US Dollar) specific patients”, “Enough manpower”, and “Professional
1 A12 2807.789 0.118 52000 and experienced doctors and nurses” obtain the highest
2 A3 1627.345 0.068 9000 weight because they have the highest importance degree.
But, in this research the client wants of “Professional and
3 A18 1446.789 0.061 69000
experienced doctors and nurses”, “Healthy and sufficient
4 A20 1360.043 0.057 169000
consumables”, and “Environmental cleanliness” obtained
5 A24 1307.612 0.055 1000 the highest weights among all wants. It is because
6 A2 1248.642 0.053 17000 the type of these client wants are “Must-be” and their
All activities except A5, A13, A22, A27 and A28 0.6×1348000=808800
All activities except A11, A13, A19, A20, A22, A27 and A28 0.4×1348000=539200
All activities except A4, A5, A8, A9, A11, A13, A15 A17 A19, A20 A22, A25, A27 and A28 0.2×1348000= 269600
No activity 0
and corrective activity was calculated. Finally, the cost of 3. Lupo T. A fuzzy framework to evaluate service quality in
implementing each corrective activity is estimated and the healthcare industry: an empirical case of public hospital
the set of optimum corrective activities under budget service evaluation in Sicily. Appl Soft Comput. 2016;40:468-
constraint is determined using KPMM. 478. doi:10.1016/j.asoc.2015.12.010
It is suggested that hospital managers consider the 4. Askari R, Hatamizadeh Z, Sepaseh F, Montazerolfaraj R,
proposed list of clients’ wants and corrective activities Shamsi F, Rafiei S. Evaluation of Critical Thinking Disposition
to have better insight about their customers. The priority among College Students: A Study among Healthcare
and the weight of corrective activities are related to weight Management Students. Int J Hosp Res. 2017;6(4):76-90.
of clients’ wants. Therefore, any change in the weight of 5. Ghatreh Samani MR, Hosseini-Motlagh SM. Evaluation and
clients’ wants, change the priority of clients’ wants. It is Selection of Most Preferable Supplementary Blood Centers
suggested to managers using the proposed approach in The Case of Tehran. Int J Hosp Res. 2018;7(4):81-101.
and deals their strategies by assigning scores to type of 6. Rezahoseini A, Ghannadpour SF, Ahmadi E. Selection
clients’ wants. Moreover, it is suggested that managers of Sustainable Supplier for Medical Centers with Data
use KPMM to determine the optimum set of corrective Envelopment Analysis (DEA) & Multi-Attributed Utility Theory
activities under budget constraint. (MAUT) Approaches. Int J Hosp Res. 2018;7(1):82-96.
Using the proposed approach in other service 7. Sedady F, Beheshtinia M. A novel MCDM model for
organizations such as banks, hotels and training prioritizing the renewable power plants’ construction.
centers may be the scope for future research. Adding Management of Environmental Quality: An International
other techniques such as MCDM techniques, 45
data Journal. 2019;30(2):383-399.
envelopment analysis 46-49
or supply chain aspects 50-54
to 8. Jokar A, Hosseini-Motlagh SM. Impact of capacity of mobile
the approach could be another scope for future studies. units on blood supply chain performance: results from a
Employing fuzzy methods in determining the weight of robust analysis. Int J Hosp Res. 2015;4(3):101-105.
the corrective activities may also be considered in future 9. Hosseini-Motlagh S-M, Ghatreh Samani MR, Cheraghi
research. S. Robust and stable flexible blood supply chain network
design under motivational initiatives. Socioecon Plann Sci.
Abbreviations 2019:100725. doi:10.1016/j.seps.2019.07.001
(QFD): Quality function deployment; (HOQ): House of 10. Ghatreh Samani MR, Hosseini-Motlagh SM, Ghannadpour
quality; (MCDM): Multi-criteria decision making; Knapsack SF. A multilateral perspective towards blood network
Problem Mathematical Model (KPMM). design in an uncertain environment: Methodology and
implementation. Comput Ind Eng. 2019;130:450-471.
Competing Interests doi:10.1016/j.cie.2019.02.049
The authors declare no competing interest. 11. Materla T, Cudney EA, Hopen D. Evaluating factors
affecting patient satisfaction using the Kano model. Int J
Authors’ Contributions Health Care Qual Assur. 2019;32(1):137-151. doi:10.1108/
MAB conceived of the presented idea. AM developed the ijhcqa-02-2018-0056
theory and performed the computations. MK wrote the 12. Wang CH, Fong HY. Integrating fuzzy Kano model with
paper. importance-performance analysis to identify the key
determinants of customer retention for airline services. J Ind
Acknowledgements Prod Eng. 2016;33(7):450-458. doi:10.1080/21681015.201
The authors would like to thank to the hospital managers 6.1155668
who made a sincere cooperation to conduction of this 13. Singh A, Prasher A. Measuring healthcare service quality
study. from patients’ perspective: using Fuzzy AHP application.
Total Qual Manag Bus Excell. 2019;30(3-4):284-300. doi:1
References 0.1080/14783363.2017.1302794
1. Torkzad A, Beheshtinia MA. Evaluating and prioritizing 14. Rezvani M, Beheshtinia M, Forozeshfard A. New Fuzzy
hospital service quality. Int J Health Care Qual Assur. AHP- Fuzzy VIKOR Approach in Control and Management
2019;32(2):332-346. doi:10.1108/ijhcqa-03-2018-0082 of The Angiography Procedure to Prevent Disruptions: A
2. Hatefi SM, Haeri A. Evaluating hospital performance Case Study. Int J Hosp Res. 2018;7(1):97-108.
using an integrated balanced scorecard and fuzzy data 15. Beheshtinia M, Nemati-Abozar V. A novel hybrid fuzzy
envelopment analysis. Journal of Health Management & multi-criteria decision-making model for supplier selection
Informatics. 2019;6(2):66-76. problem (a case study in advertising industry). J Ind Syst