PM School

Challenge:
HELPING LAID-OFF USERS ON
INSTAHYRE

By Sarth Vitekar
About Instahyre

Instahyre is an advanced hiring platform based on artificial intelligence, enabling

recruiters to hire top talent effortlessly.

Value Proposition

Instahyre uses AI to assess a candidate’s profile and assigns an Instahyre score to the
candidate. I then shows the recruiter as well as the users a curated list of the profiles
that match with ones’ requirements. Thus reducing spam, fake job postings aiming to
reduce the discovery time of an user.

Competitors:

naukri.com, indeed, ambitionbox.com, jobs.lever.co, glassdoor.co.in

User Personas
Nilesh (24)
Software Developer
He was working as a software engineer
at a high growth startup. But was laid
off as a part of the company restructure
exercise.
Motivation: He is using Instahyre to get
a job as soon as possible as he cannot
afford to be jobless for a considerable
time at this moment.
Pain points: Doesn’t find anything
special on the platform which can help
laid-off candidates.
Kanishk (30)
Product Manager
He was working as a PM with a global MNC and was
recently laid-off. He is not desperately looking for a
job and can wait for 1-2 months to get the right
opportunity for him. Being a person who supports his
family, he is on the lookout for a stable job now.
Motivation: Checks the platform to find the job
postings of the type of companies in which he is
interested in.
Pain points: No way to filter on the basis of the
company while checking out the job postings in the
feed. Needs to toggle between other websites/ social
media platforms to know about the recent news
about the companies.
 Insights
And HMW statement

“ Laid-off candidates need to feel that the platform is also

specially catering to their demands. These candidates wish to
re about the have more visibility to the recruiters and also updates on the
“Users want to know mo
jobs on the
company, and filter the new jobs posted on the platforms. ”
”
basis of the organisation

“How might we can create connection with the laid-off employees, provide
them with more information about the companies with the job posting
without portraying the company in a negative image?”
 Solution
1. Filter jobs by latest company info.

This section can include news

about layoffs, recent funding
rounds.

More options can be put in this

filter.
Solution:
2. New category for laid off candidates
On the profile job preferences
page, a new job search status for
the laid off candidates to be
added.
Users selecting this option will
be notified of ALL the new job
postings that match their
profiles.

Candidates can also set the

joining/ notice period here as
per their choice. (i.e. not every
laid off candidate will be
considered as ready to join
immediately).
Solution
3. Skill test
Dropdown
Solution
3. Skill test

● The test/ competitions will depend upon the domain in which the candidate is
looking jobs for.
● Companies will be given option to associate themselves with a particular
competition, so that this can be eventually converted into a hiring drive.
● The recruiters will be shown the top performers in each category.
● Candidates participating in the competitions will also receive points based on their
performance which will be visible on their profiles.

Note: Some of the features here can also be monetized which can be decided post the use and
the engagement of this particular feature.
Metrics
Solution Key proposition Success Metrics

Job filtering Allows the users to easily 1. Total # times filter is

apply to the type of used.
companies they want. 2. Avg. # times this
filter used per
Reduces the need to head session.
over to diff. social media
platforms to find more about
the company.

New category for laid-off Creates more exclusivity for 1. Total # registrations
users the people in this category. in this category.
Gives them more attention.

Skill test Gives more visibility of the 1. Avg. total #

candidates to the recruiters. participants per
competition
Hiring drives - resulting in a 2. Avg. monthly
more realistic connect with participants in
the employer and the competitions
platform itself. 3. Total # candidate
discovery per active
recruiter
Thank you

- Sarth V.
LinkedIn