IBG1006, Global Business Strategy

Group Case
Value (%)
This assignment is worth 25% of your final grade: 20% for the written component, 5% for the presentation.

Task
In this assignment, you will be tasked with completing one of four cases. Within, you will find various problems to solve related to strategic
management. Perform an assessment of the situation, formulate alternatives, and provide a solution that leads the organization in the correct
direction based on information given in the case.

Present the case to the class upon completion. Presentations should be between 10-20 minutes and should be split into parts between your
group members. A question period may take place after your presentation.

Grading Criteria

The rubric below discusses what you need to succeed. You will also be graded on your grammar, spelling, document flow, and references, as
described in the process issues section.

Outstanding Performance Acceptable Performance Unacceptable Performance

Strategic Profile Case presentation identifies key facts relevant
and Case Analysis to case and show how case facts lead to a
Purpose (10%) particular focus for analysis.
Situation Analysis – Presentation explores trends in general
External (15%) environment to predict future environmental
concerns. Porter’s Five Forces model used to
analyze company’s industry, and key
competitors are analyzed for strategy, core
competencies, and competitive response.
Situation Analysis – Presentation uses a value chain analysis to
Internal (15%) examine key internal factors that create
strengths and weaknesses for the company.
Factors analyzed are critical to strategy of firm
and are likely to include a financial analysis.
Case presentation identifies most, but not all
key facts relevant to the case and ties facts to
a particular focus for the analysis.
Two or three minor elements of external
analysis are incorrect – team may not have
covered all seven environmental factors,
used Porter’s model correctly, or analyzed
key competitors completely.
Presentation identifies organization’s
strengths and weaknesses clearly, but value
chain analysis may be incomplete. One or
two internal factors that significantly impact
strategy of firm may be missing.
Case presentation misses most significant
key facts of case or ties them to an incorrect
focus for case analysis.
External analysis is significantly incorrect-
internal factors are identified as external, 4
or fewer areas of external environment
covered, Porter’s Five Factor model used
incorrectly, and key competitors either not
identified or analysis is superficial.
Internal analysis is significantly incorrect –
external factors are identified as internal, or
key factors are not identified or examined.
Factors are not clearly linked to firm’s
strategy or incorrect strategic implications

SWOT Analysis Presentation has excellent analysis of
(10%) strengths, weaknesses, opportunities, and
threats, showing how the company can take
advantage of opportunities while avoiding or
minimizing threats.
Strategy Presentation contains three to four alternative
Formulation (15%) strategies that are feasible and take advantage
of opportunities and avoid threats. Strategies
are clearly linked to SWOT analysis. An
analysis of the alternatives tells why one of
them is the best.
Strategic Presentation explicitly outlines and explains
Alternative what steps must be taken to implement
Implementation chosen strategy, including structural changes,
(20%) leadership changes, new controls, or
incentives. Recommendations flow from
SWOT analysis. Includes a contingency plan.
Process Issues Presentation is logically consistent.
(15%) Alternatives and recommendation flow from
SWOT analysis. Presentation is thorough and
clear, containing a comprehensive analysis
and clean links between environmental factors
and recommendations.
How to Submit Your Assessment
Assignments can be submitted as a Microsoft Word or PDF document to the Moodle Dropbox by the provided due date of July 23rd, 2023.
How to Cite References
The only reference you have should be to the case itself. No external references are required. Provide references in APA format for information
discussed in this assessment description. For more information on citing sources in APA format, please review the “How to Cite” resources from
The Learning Portal. Click on the “APA” tab under “Citation Examples”.
Presentation contains good links between
strengths, weaknesses, opportunities, and
threats and company strategy. May have one
or two issues in showing how factors relate
to strategy, but overall analysis is solid.
Presentation contains at least three
strategies that are linked to SWOT analysis.
Information is given about why one of the
strategies is better than other strategies, but
logic, while reasonable, may not be entirely
laid out.
Presentation covers key steps needed to
implement chosen strategy but may not
cover all steps. Recommendation generally
connected to SWOT – may not provide all
specifics.
Presentation contains generally clear and
logical analyses. It is complete, although
more information is needed to make it
thorough. Recommendations are generally
feasible, but more information would help
show how they flow from SWOT.
are drawn.
Presentation does a poor job of identifying
company strategy based on strengths,
weaknesses, opportunities, and threats.
Strategy doesn’t consider key factors or show
how to use strengths to moderate
weaknesses.
Presentation contains fewer than three
alternative strategies. Strategies are not
clearly linked to SWOT analysis or are
incorrect based on SWOT analysis (for
example, marketing a product that is a
competitive advantage for another
company.)
Presentation does not include key
implementation steps needed to put strategy
into practice, and/or little or no rationale is
given for suggested implementation
practices.
Presentation is not logically consistent. Little
information is given that helps viewer know
why recommendations are given, or
recommendations don’t flow from other
information. Presentation does not have
clarity of purpose.