Ella Blithe is a clothing boutique that caters to fashion-conscious individuals seeking trendy

and unique apparel. With a focus on delivering high-quality and stylish clothing options, Ella
Blithe has established a loyal customer base. Let's delve into various aspects of the boutique,
including the target market, marketing mix, store analysis, and recommendations for
improvement.

Target Market:

Ella Blithe targets fashion-forward individuals, primarily young adults in the age range of 18-
35. They are trend-conscious and seek clothing that allows them to express their personal style.
This target market values quality, uniqueness, and staying ahead of fashion trends. They are
willing to invest in fashionable pieces that make them feel confident and stand out from the
crowd.

Marketing Mix:

1. Product: Ella Blithe offers a carefully curated collection of clothing that encompasses a blend
of classic and trendy styles. The boutique focuses on unique designs, quality fabrics, and
attention to detail. The product range includes dresses, tops, bottoms, outerwear, and accessories
that cater to various occasions and fashion preferences.

2. Price: Ella Blithe positions itself as a premium boutique, offering higher-end clothing items.
The pricing strategy reflects the quality and exclusivity of the products. However, it is important
to strike a balance between pricing and perceived value to remain competitive and appeal to the
target market's purchasing power.

3. Place: The boutique is ideally located in a trendy and bustling area, attracting its target
market. Their location in Mayfair Plaza, a go-to place for shoppers in Bacolod City is bery
strategic. The physical store provides a personalized shopping experience, allowing customers to
touch, feel, and try on the merchandise. Additionally, an online presence enables customers to
shop conveniently from anywhere and provides access to a wider audience.
4. Promotion: Ella Blithe can leverage various promotional strategies to increase brand
awareness and attract customers. This includes collaborating with fashion influencers and
bloggers to showcase the boutique's products, hosting exclusive events or fashion shows to
engage the target market, and utilizing social media platforms to share fashion inspiration,
discounts, and updates.

Store Analysis:

The store layout at Ella Blithe plays a crucial role in creating an enjoyable and seamless
shopping experience. The boutique should ensure that the layout allows for easy navigation and
exploration of the merchandise. It is essential to strike a balance between creating visually
appealing displays and optimizing space utilization. Clear signage and categorization of clothing
items aid customers in locating specific products effortlessly.

Window Display Recommendations:

A well-designed window display can significantly impact the success of Ella Blithe. It serves
as a visual representation of the boutique's style, attracting attention and enticing potential
customers. To enhance the window display, the following recommendations can be
implemented:

1. Theme and Storytelling: Create captivating and cohesive displays that convey a distinct
fashion narrative. Incorporate elements such as mannequins styled in trendy outfits, props, and
appropriate lighting to showcase the boutique's aesthetic and fashion inspiration.

2. Seasonal Updates: Update the window display regularly to align with the latest fashion trends
and seasonal collections. This demonstrates the boutique's ability to stay current and relevant.
3. Visual Hierarchy: Utilize varying heights and layers to create visual interest. Highlight key
pieces or new arrivals by placing them at eye-catching levels. This draws attention and
encourages customers to explore further.

4. Interactive Elements: Incorporate interactive elements, such as touch screens or QR codes,

that provide additional information about the displayed products or promotions. This engages
customers and encourages them to interact with the brand.

Recommendations:

1. Create a Cozy Fitting Area: Enhance the store layout by incorporating a dedicated fitting
area that provides privacy and comfort to customers trying on clothing. Consider adding full-
length mirrors and proper lighting to ensure customers can make informed purchasing decisions.

2. Expand Size Range: To cater to a diverse customer base, consider expanding the size range
of available clothing items. This inclusivity will help attract

Overall, Ella Blithe has established itself as a destination for fashion-forward individuals
seeking unique and stylish clothing. By focusing on the target market, optimizing the marketing
mix, analyzing the store layout, and utilizing window displays effectively, the boutique can
further enhance its brand presence, attract more customers, and provide an exceptional shopping
experience for fashion enthusiasts.