ZEPHYR ELECTRIC FAN

Group Project

PRESENTED BY: Shuvabrat pattnaik

Deepak Das
Avirupa Jena
Sourav Sahoo
 Zephyr Electric Fan

Brand Name:
The brand name should be memorable, catchy, and easy to pronounce. For the
new Electric Fan product, we suggest the brand name "Zephyr." Zephyr is a term
that refers to a gentle breeze, which is a perfect name for an electric fan that
provides a cooling breeze.

LOGO:

Tagline:
The tagline should be short, catchy, and communicate the product's benefits. We
suggest the tagline "Stay Cool, Stay Comfortable" for the Zephyr Electric Fan. This
tagline communicates the product's primary benefit and emphasizes the brand's
focus on customer comfort.
Brand Identity:
The brand identity should be consistent across all marketing materials and
communications, including packaging, social media, and advertising. The brand
identity for Zephyr should be modern, sleek, and minimalist, with a focus on high-
quality materials and design. The primary color for the brand identity should be a
cool blue-green shade, which evokes the feeling of a refreshing breeze.

Marketing Strategy:
The marketing strategy for Zephyr Electric Fan should focus on social media and
influencer marketing to reach a younger demographic. We suggest partnering
with lifestyle and home decor influencers to showcase the product in their homes
and share their experiences with their followers. Additionally, Zephyr should
create engaging social media content that highlights the product's features and
benefits, including its energy efficiency and quiet operation.

Distribution Strategy:
The distribution strategy for Zephyr should focus on online sales through the
company's website and major e-commerce platforms such as Amazon and
Walmart. The product should be packaged in a sleek, minimalist box that
emphasizes the product's design and quality. Additionally, Zephyr should consider
partnering with brick-and-mortar retailers that cater to the home decor and
appliance market to expand the product's reach.
Here's an outline of a creative advertising campaign that can help build awareness
of the electric fan and position it as the go-to choice for consumers:

Campaign Objective:
The objective of the campaign is to create awareness about the Zephyr and
position it as the best choice for consumers looking for a high-quality, reliable
solution that meets their cooling needs.

Target Audience:
The target audience for the campaign is individuals and families who are looking
for a reliable and energy-efficient solution to meet their cooling needs. They may
be concerned about their energy bills and the environmental impact of their
cooling solutions.

Campaign Strategy:
The campaign will focus on a combination of traditional and digital media
channels to reach the target audience effectively. The messaging will highlight the
product's unique features and benefits, including its energy efficiency,
convenience, and versatility. The campaign will also showcase the product's
environmental benefits and position it as a sustainable solution.

Creative Concept:
The creative concept for the campaign will be centered around the idea of "cool
comfort." The concept will use relatable scenarios to showcase how the electric
fan(Zephyr) can help consumers stay cool and comfortable, no matter what the
weather is like outside.
Traditional Media Channels:
The traditional media channels for the campaign will include television ads, print
ads in relevant magazines, and billboards in high-traffic areas. The television ads
will feature a series of short, relatable ads that showcase the product's unique
features and benefits. The print ads will feature lifestyle images that showcase the
product in a modern and stylish way, highlighting its design and performance. The
billboards will be placed in high-traffic areas, such as highways and city centers,
and will feature a bold visual image of the product, along with the brand name
and tagline.

Digital Media Channels:

The digital media channels for the campaign will include social media ads,
influencer marketing, and search engine marketing. The social media ads will
feature short, engaging videos that showcase the product's benefits in a relatable
and informative way. The influencer marketing will focus on lifestyle and home
decor influencers who can showcase the product in their homes and share their
experiences with their followers. The search engine marketing will focus on
optimizing the brand's website and product pages for relevant keywords, so that
potential customers can find the product easily when searching online.

Campaign Metrics:
The success of the campaign will be measured through several metrics, including
brand awareness, website traffic, and sales. The brand awareness will be
measured through surveys and social media engagement metrics. The website
traffic will be measured through web analytics, and sales will be measured
through sales data from the brand's website and e-commerce platforms.
Here's an outline of a PR strategy that can help generate positive media coverage
for the electric fan in the run-up to its launch:
PR Objective:
The objective of the PR strategy is to generate positive media coverage for the
electric fan by creating awareness about the product, highlighting its unique
features and benefits, and positioning it as a must-have solution for consumers
looking for a high-quality, energy-efficient, and sustainable cooling solution.
Key Messages:
The key messages for the PR strategy will revolve around the product's unique
features and benefits, which include its energy efficiency, convenience, versatility,
and sustainability. The messaging will also emphasize the product's design and
performance, as well as its ability to provide cool comfort to individuals and
families, no matter what the weather is like outside.

Media Outreach Plan:

The media outreach plan will focus on building relationships with journalists,
editors, bloggers, and influencers in the lifestyle, home decor, and sustainability
spaces. The outreach plan will include the following tactics:

Developing a targeted media list:

A comprehensive media list will be created, including journalists and influencers
who cover topics related to home appliances, home decor, and sustainability.

Crafting a compelling press release:

A well-written press release will be created that highlights the product's unique
features and benefits, along with high-quality images of the product.
Personalized pitches:
Personalized pitches will be sent to targeted journalists and influencers,
highlighting the product's unique features and benefits and offering them an
exclusive opportunity to try the product.

Engaging with journalists and influencers on social media:

The brand will engage with targeted journalists and influencers on social media
by commenting on their posts, sharing their content, and building relationships.

Tactics for Building Relationships with Journalists and Influencers:

To build relationships with journalists and influencers, the brand will:

1. Offer exclusive access: The brand will offer journalists and influencers
exclusive access to the product before its launch, giving them the
opportunity to try the product and share their experiences with their
followers.

2. Provide high-quality images and videos: The brand will provide high-quality
images and videos of the product, along with lifestyle images that showcase
the product in a modern and stylish way.

3. Offer expert interviews: The brand will offer expert interviews with
spokespeople who can speak to the product's unique features and benefits,
as well as the sustainability benefits of using the product.

4. Host virtual events: The brand will host virtual events, such as webinars and
product demos, to showcase the product's unique features and benefits to
targeted journalists and influencers.
 5. Campaign Metrics: The success of the PR strategy will be measured through
several metrics, including media coverage, social media engagement, and
website traffic. Media coverage will be measured through media monitoring
and analysis tools, while social media engagement and website traffic will
be measured through web analytics and social media metrics.

Here's an outline of a sales promotion strategy that can encourage consumers to

try the Zephyr Electric Fan and become long-term customers:

Sales Promotion Objective:

The objective of the sales promotion strategy is to encourage consumers to try the
Zephyr Electric Fan and become long-term customers by offering incentives that
provide value and motivate them to make the switch to the new offering.
Sales Promotion Strategy:

1. Discount Offers: Offering a discount is a great way to incentivize consumers

to try the Zephyr Electric Fan. The discount can be offered as a percentage
off the retail price, or as a dollar amount discount.

2. Referral Programs: A referral program can encourage customers to spread

the word about the Zephyr Electric Fan to their friends and family. The
program can offer incentives, such as a discount on a future purchase or a
gift card, to customers who refer new customers.

3. Bundling Offers: Offering bundled products or services can provide added

value to customers and encourage them to make the switch to the Zephyr
Electric Fan. For example, the brand can offer a discount on the electric fan
 when purchased with other related products, such as air purifiers or air
conditioners.

4. Limited-Time Offers: Creating a sense of urgency can encourage customers

to make a purchase. A limited-time offer, such as a flash sale or a seasonal
promotion, can create a sense of urgency and motivate customers to try the
Zephyr Electric Fan.

5. Loyalty Programs: A loyalty program can incentivize customers to become

long-term customers of the brand. The program can offer rewards, such as
discounts on future purchases or exclusive access to the Zephyr Electric Fan.

Measurement Metrics:
The success of the sales promotion strategy can be measured through several
metrics, including sales revenue, customer acquisition, customer retention, and
customer satisfaction. Sales revenue can be tracked through sales reports and
analysis tools, while customer acquisition, retention, and satisfaction can be
measured through surveys, customer reviews, and feedback.