TYPES OF MEDIA

TYPES OF MEDIA
• What is Media?
• Difference between Traditional
and New Media
• Types of Media
• Media Convergence
What is Media?
 What is Media?

− Broadly describes all channels of communication,

including from printed paper to digital data.

• MASS MEDIA • LOCAL MEDIA

 MASS MEDIA LOCAL MEDIA

News and information Serves the needs of the

that reaches a large communities or urban
number of people areas in which they
are located
Difference between Traditional
and New Media
 Difference between Traditional
and New Media

TRADITIONAL NEW

Comprises of PRINT Consists of DIGITAL

MEDIA and BROADCAST MEDIA, SOCIAL MEDIA,
MEDIA MULTIMEDIA, and
USER-GENERATED
CONTENT
Types of Media
 Types of Media

• Print Media

• Broadcast Media

• New Media
Print Media
 Print Media

− Published on paper.
− Started to shape in the 19th century.

• Newspapers
• Magazines
• Books
Print Media

NEWSPAPERS
 Print Media

NEWSPAPERS
− It took 150 years from the invention of printing
press in the middle of 15th century to witness the
first regular publication which defined as a
newspaper.
 Print Media

NEWSPAPERS
− Is printed and distributed usually daily or
weekly and contains news, articles of opinion,
features, and advertising.

− Developed in the 17th century as information

sheets for merchants.
 Print Media

NEWSPAPERS
− In the early 19th century, many cities in Europe, as
well as North and South America, published
newspapers.
Print Media

MAGAZINES
 Print Media

MAGAZINES
− A periodical publication containing a variety of
articles, generally financed by advertising,
purchased by readers, or both.

− Typically published weekly, biweekly, monthly,

bimonthly, or quarterly.
 Print Media

MAGAZINES

− Often printed in color on coated paper, and are

bound with a soft cover.
 Print Media

MAGAZINES

MAIN FEATURES OF A MAGAZINE

• Cover Page • Photographs
• Magazine Articles and Illustrations
• Layout • Captions
 Print Media

MAGAZINES
Contents in a Magazine
• Cover Page Features • Advertisements
• Reviews • Campaigns
• Problem Pages • Advice Columns
• Interviews
 Print Media

MAGAZINES
Types of Magazines
• Art Magazines • Men’s and Women’s
• Business Magazines Magazine
• Health and Fitness • Teen Magazines
• Luxury Magazines • Consumer Magazines
Print Media

BOOKS
 Print Media

BOOKS
− A physical or digital publication that typically
consists of bound or organized pages containing
written, printed, or illustrated content.

− A fundamental medium for storing and

conveying knowledge, ideas, narratives, and
more.
 Print Media

BOOKS
− During ancient civilizations, writing systems
were invented and everything that could be
written up – clay, tree bark, metal sheets – was
used for writing.

− Alphabetic writing emerged in Egypt in 1800 BC.

Broadcast Media
 Broadcast Media

− Refers to the distribution of audio and video

content to a wide audience through television or
radio.

• Television
• Radio
Broadcast Media

TELEVISION
 Broadcast Media

TELEVISION
− The principal source of information and
entertainment for people exposed to mass
media.

− An exciting medium for reaching very large

audience.
 Broadcast Media

TELEVISION
− It combines visual images, sound, motion and
color to achieve viewer’s empathy.

− Allows development of creative and imaginative

messages in a unique way.
Broadcast Media

RADIO
 Broadcast Media

RADIO
− A premier mass medium for advertiser.

− One of the personal medium and offers

selectivity, cost efficiency and flexibility
advantages over media.
New Media
 New Media

− Are content-organized and distributed in digital

platforms.

− Is comprised of websites, online video/audio

streams, emails, online social platforms, etc.

• Cinema and Video Advertising

• Internet
New Media

Cinema and
Video Advertising
 Broadcast Media

Cinema and Video Advertising

− Is a popular source of entertainment comprising
of audience from all classes and socio-economic
groups of society.

− Films are watched by a significant number of

people everyday.
New Media

INTERNET
 New Media

INTERNET

− A worldwide medium that provides means of

exchanging information through a series of
interconnected computers.
Media Convergence
 Media Convergence

− The co-existence of traditional and new media;

the co-existence of print media,, broadcast
media, Internet, mobile phones, etc., allowing
media content to flow across various platforms
creating a digital communication environment.