CHAPTER 1

INTRODUCTION

BACKGROUND OF THE STUDY

YouTube is a website that enables free video sharing and makes it easy to watch
videos online. It is also a public communications site online. The site is free for all registered
users to upload and watch videos online. The uploaded videos can also be watched by
anybody. The videos are anything from beginner videos to more professional videos
including Educational Videos. YouTube being very popular has become one of the most used
website and a large resource for educational content. The site has millions of videos tagged
as educational, many of them uploaded by teachers, students and researchers (Hicks 2015).
A cited stated the possible uses of YouTube in the educational process, stating that
YouTube videos can be used directly in the classroom as part of the teaching/learning
process. They are usually used to introduce and explain some new concepts even while
teaching by displaying information for the class to see, or at the end of the lesson to
recommends some websites. YouTube videos can also be used as an educational
resource, where the teacher uses the video as a model for classroom activities and
discussions. Universities and Schools are currently incorporating free video platforms like
YouTube into their classrooms activities. YouTube Sessions are produced either by teachers,
content developers or lecturers themselves, using some learnable software like webcam
one can easily upload educational contents to YouTube. The link is then attached in the
course contents where the students can watch it at their convenient or on demand. These
videos shared can be made public or private (Jones & Cutherll, 2011).
A study found that unanimously viewed that from another ingenious approach of the
utilization of You Tube into classrooms, the lectures related to the engineering produced a
quite new concept which is called “YouTube Fridays” which influenced the students’
learning to a great sum as well as their capabilities to deal with and to resolve the problems
of the real-life in the context of thermodynamics. In behold an enhancement in the
students’ assignation about their critical and practical consciousness and the deep teaching-
learning facilitations among the little kids of the nursing classes that utilized the various
types of modules for the learning facilitation of the undergraduate nursing who aggrandized
from the various resources of the YouTube channel. (Clifton and Mann, 2011).
According to the study, it was reported and marked by the non-science majors that a
higher level of understanding of the students in YouTube has been achieved. They also
experienced these videos as brilliant analogies and the learning model for the theoretical
hurdles which are so much difficult to visualize properly. YouTube videos were experienced
in this research study to promote the students’ memory power for examination enhance the
internal and instrumental values, interests, and entertainment of the students and assist no
majors for the main purpose to focus on the definite topics for learning (Duverger & Steffes,
2012).
CONCEPTUAL LITERATURE

The educational uses of YouTube have great important, as it allows active, constructive, and
interactive learning opportunities. Learning through YouTube videos achieve better learning
outcomes of computer skills due to YouTube make videos available anytime and anywhere, With
high quality, and the possibility of video repeat or stop and complete later, as it contributes in
developing software education skills, read images, graphs faster and easier without conceptual
errors. YouTube also encourages teamwork activities through videos sharing among the students
group, which bring fun learning and makes learning meaningful with more period of retention. In
addition, YouTube can also be used as a container for E-portfolio for the student and teacher alike,
where the teacher can keeps students works and provide an opportunity to evaluate student with
high level of transparency (Desmet, 2011). YouTube supports the students for improving their
literary knowledge in “Shakespeare” and making them acquire further about the traditional and
“aesthetic value” of “irony” as they have been performing the Shakespeare’s content in form of a
parody/drama YouTube channel and have been encouraged by the teachers as well. The motives
for watching YouTube videos can be a shared source of entertainment, social contact, “locus of
control”, attention, and affection towards YouTube (Hanson, 2011)

This study aims to examine the effect of social media use on the academic

performance of students. The researchers wanted to find out findings of this study

will provide valuable insights into the effects of social media on students' educational

outcomes and suggest recommendations for responsible social media usage.

RELARED LITERATURE

Education has played a critical role in molding civilizations since the dawn of human history.
However, due to changing times and growing competition, specializations in preferred fields and
discipline, and means of transferring and disseminating information and knowledge, education has
developed to a multifaceted level in the contemporary world (Agarkar and Brock, 2017). Today’s
competitive world necessitates education as vital for man after food, clothing, and shelter. It has and
will always be an avenue – the ultimate path towards success. Education can be viewed
metaphorically as the backbone of every man’s life and society. It empowers minds to conceive good
thoughts and ideas and prepares a nation to be personally, socially, and economically developed. As
the great Nelson Mandela once uttered, “Education is the most important asset you can utilize to
transform the world.” Teachers are the core of the education system and act as an essential agent of
bringing social change by enabling their students as good human beings and what they want to
become, viz., a doctor, an engineer, a manager, and the like. (Asadullah & Shafeeq, 2019). Teachers
have taken on a substantial role in society by educating today’s youth and preparing them for the
ever-changing technological demands by incorporating different technology-driven platforms in
pedagogy and instruction.