Dopplr

Competition Analysis
Competitors
Details Wearfits 3DLOOK Reactive Reality KiksAR Tryndbuy

Founded In 2019 2016 2014 2018 2018

Whitney Cathcart, Alex

Lukasz Rzepecki, Kasia Philipp Grasmug, Philipp Kavita Jha, Kiran
Founders Arapov, Ivan Makeev, Nitin Vats, Praveen Dulam
Gola, Krzysztof Hrycak Pani, Stefan Hausweisner Lakkapragada
Vadim Rogovkiy

Funds raised $250,000.00 $14,700,000 - - $3,000,000

$10,000,000
Undisclosed amount, $1,000,000
Last Raise 23-11-2021 - -
11-10-2021 22-06-2019

Krakow, Malopolskie,
Headquartered in San Mateo, CA Graz, Styria, Austria Bangalore, India New Delhi, India
Poland

Virtual Try-on for

Shopping made easy, Fashion Retail &
We are an AR/VR
Gateway to the fun & personal E-commerce
company in “Try Before
Metaverse
you Buy” space targeted We develop technologies
Boost fit confidence, solve Pictofit is the leading
towards solving problems to minimize difference
Pitch Digital disruption of the sizing and drive loyalty virtual try-on platform for
of the so-called Industrial between real and virtual
fashion industry through with the ultimate virtual ecommerce and omni Source:
Revolution 5.0 - meeting fashion shopping.
Augmented Reality and fitting room experience channel experiences and LinkedIn
imminent demands of
Machine Learning built for total retail virtual photography
Generation Z. Crunchbase
solutions for fashion
Competitor’s website
brands and retailers
Clients
Competitors Space - Clients Solutions provided Notes

Case study: AR - IOS & Android app -

Footwear - CCC S.A. 3D viewer on website
Apparel - OTCF 4F sportswear
Wearfits
brand AR - IOS & Android app
QR code on website

Case study: Yourfit- recommends size after TA3 results - 46% tried Yourfit. 80% of
Swimwear - TA3 virtual outfit display those purchased. Only 10% of these raise
return requests. Less than 2% resort to
Other clients: bracketing practice.
3DLOOK
Apparel: Dickies
Burlington Medical
1822 Denim
RedThread

Case study:
Apparels & Accessories: Olakala
Reactive Reality Apparel monobrand: anonymous
Apparel: Anonymous
3D dressing room tech
PICTOFiT Smart mirror: 2D virtual
try on
PICTOFiT users spent 6 times more on
average. 300x ROI on PICTOFiT. Increase
in AOV by 7%, revenue per user by 494%,
conversion rate by 61%, time spent per
user per month by 413%.

Eyewear No case study provided. -

Jewellery
KiksAR
Shoes
Apparels
Source:
Apparel - -
Competitor’s website
Tryndbuy
Team Distribution - LinkedIn_March ‘23
Reactive
Designations Wearfits 3DLOOK KiksAR Tryndbuy Dopplr
Reality
Business ● High impetus on engineering
3 8 5 4 5 2
Development function across competitors.

Design - - - 34 3 3 ● KiksAR invests heavily on

Design team.
IT 2 8 4 7 2 1

Marketing - - 4 2 2 1 Note: Total may not tally as there may be

an overlap in functions performed.
Legal - - - - 1 -

Research 2 - - - - -

Engineering 2 22 13 20 - 2

Finance - - - - - -

HR - 5 5 - - -

Entrepreneurship 2 5 - - - -

Others - 11 9 6 - 1
Source:
Total 6 59 40 73 12 10 LinkedIn
LinkedIn Activity - March ‘23
Details Wearfits 3DLOOK Reactive Reality KiksAR Tryndbuy

● 3DLOOK has the most defined

Followers 440 7451 3148 1312 247 social media presence in terms of
post frequency and business page
stats.
Posts 1 10 2 0 0

● Event coverage is the most

Engagements 13 1130 50 0 0
common content bucket across
competitors.

● Reactive Realtiy has high ad

Event updates Event updates Event Updates
spends on LinkedIn.
Content Format & Work Exhibit Trends & reports Press - Articles Event Updates
Not active
Themes Report featuring the partnership featuring the startup #fulcrum
startup announcements Industry reports

Multiple Ads ongoing -

1 video ad with a "stand out from
1 video on 'watch'
teaser on product competition", "enable
1 video on how feet is try-on
Paid Ads usage users...", "improve Not active
measured redirecting customers
linkedin form capturing sales quota..."
to website
demo requests - redirects to website /
apps.shopify
Source:
LinkedIn Analytics
Notes Negligible ad spends negligible ad spends High spends on ads Negligible ad spends Zero ad spends LinkedIn
Website Statistics - Feb ‘23
Details Wearfits 3DLOOK Reactive Reality KiksAR Tryndbuy

● KiksAR & 3DLOOK has

Visits 4k 63.7k 26k 74.1k 5.8k highest visitors. It would be
interesting to note the source
of traffic for this particular
competitor.
Unique Visitors 2.3k 29.1k 14.8k 32.5k 3.7k
● 3DLOOK holds the attention
of the visitors best among the
Visits / unique competitors. This indicates
1.58 2.19 1.75 2.28 1.72
visitor high engagement with
content & formats used on
the website.
Avg. Visit
00:58 2.25 00:45 00:30 00:19
Duration ● With the number of pages
visited per unit time spent on
the website by visitors being
Pages / visit 2.09 4.25 4.86 2.67 2.85 high, user flow is well
designed by 3DLOOK.

Bounce rate 58.4% 44.65% 42.44% 69.04% 11.37% Source:

Similarweb
Website Traffic Share - Feb ‘23
Reactive
Country Country share Wearfits 3DLOOK KiksAR Tryndbuy
Reality

India 48.49% 0.6% 6.7% 0.4% 86.2% 6.1% ● All 5 competitors get maximum
traffic from India followed by
USA and Philippines.
USA 13.65% - 75.8% 24.2% - -
● India based KiksAR and
Phillipines 9.02% - 100% - - - tryndbuy get maximum traffic
from India & Canada.

UK 8.39% - 75.9% 24.1% - - ● 3DLOOK & Reactive Reality are

the only competitors getting
Japan 6.57% – 0.5% 99.5% - - traffic globally.

Canada 2.08% - 13.7% 5.5% 77.5% 3.4%

Spain 2.05% - 25.4% 74.6% - -

Germany 1.64% - 92.6% 7.4% - -

Ukraine 1.48% - 100% - - -

Source:
Italy 1.07% - 91.2% 8.8% - -
Similarweb
Channels generating website traffic - Feb ‘23
Channels Wearfits 3DLOOK Reactive Reality KiksAR Tryndbuy

● KiksAR is getting it’s

Direct online traffic majorly from
<5k 16.2k 12.2k - <5k
referrals.

Email ● Barring email & paid ads,

- <5k <5k - - Tryndbuy uses all
channels to generate
traffic on their website.
Referrals
- <5k <5k <5k <5k
● 3DLOOK and Reactive
Reality use all the online
Social channels to drive traffic to
- <5k <5k - <5k
their website.

Organic search ● 3DLOOK & Reactive

<5k 28.1k <5k - <5k reality generate maximum
traffic from direct and
organic search channels
Paid Ads indicating relatively
- <5k <5k - -
matured SEO status.

Display Ads Source:

- <5k <5k - <5k
Similarweb
Reviews
Wearfits 3DLOOK Reactive Reality KiksAR Tryndbuy

Platform (Number of G2
- - 12 reviews - - -
reviews & Score) - 4.5/5

- Amazing virtual experience

- Accurate body shape
Pro feedback -
- Easy to use
- - -

- Not yet adopted widely.

- “Sizing is hard to try-on”
Con feedback -
- Customer service
- - -
(pressurized to sign up)

Source: G2, Google Reviews

Tech Stack
Wearfits 3DLOOK Reactive Reality KiksAR Tryndbuy

● Hotjar
● Hubspot ● Hotjar
● Leadfeeder ● Hubspot
● Customer.io ● Google Analytics
Analytics & Tracking - ● Google optimize 360 ● LinkedIn Insights - -
● Fb, LinkedIn Insights, Twitter, ● Google conversion linker
Pinterest ● Cloudflare analytics
● GA-4, Google Conversion tracker ● Cloudflare insights
● New Relic

● Hubspot message & conv. ● Gravity Forms

● WP Rocket ● WP Bakery
● Cookie Yes ● Google tag Manager
● Font Awesome ● Wordpress Plugins
● Google Font API
● Google Font API ● Font Awesome
● Google Tag ● Font Awesome
Widgets Manager
● CrUX Dataset ● Gravatar profiles -
● CrUX Dataset
● Yoast ● US privacy user signal
● CrUX Dataset
● Elementor mechanism
● EWWW image optimizer ● Cookie bot
● Google Tag Manager ● Google Font API
● WebToffee GDPR compliant ● CrUX Dataset

● Fb custom audience
● Doubleclick.net
● Google Remarketing
Advertising -
● Twitter Ads
● Google Remarketing - -
● Doubleclick.net

● Google search appliance ● Slack

CMS -
● Wordpress ● Wordpress
● Slack -
Content
Competitor Platform - Format - Frequency - Focus Audience - Funnel stage

Website - blogs - ?? - Industry focussed (Awareness)

3DLOOK Fashion brands - Awareness
Website - case studies - ?? - 3DLOOK focussed (consideration)

Reactive Reality

KiksAR

Tryndbuy

Wearfits