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    This document outlines the visitor journey and touchpoints at Green-Wood Cemetery. It shows the stages a visitor goes through from initially considering a visit, organizing and arriving at the cemetery, experiencing it, and exiting back into the regular world. Key touchpoints along the way include marketing, signs, the cemetery website, amenities, staff, and natural environment within the grounds. The goal is to understand how visitors interact with different aspects of Green-Wood at each stage.

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    This document outlines the visitor journey and touchpoints at Green-Wood Cemetery. It shows the stages a visitor goes through from initially considering a visit, organizing and arriving at the cemetery, experiencing it, and exiting back into the regular world. Key touchpoints along the way include marketing, signs, the cemetery website, amenities, staff, and natural environment within the grounds. The goal is to understand how visitors interact with different aspects of Green-Wood at each stage.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    93 views4 pages

    GWC VJM Web

    Uploaded by

    api-680149097
    This document outlines the visitor journey and touchpoints at Green-Wood Cemetery. It shows the stages a visitor goes through from initially considering a visit, organizing and arriving at the cemetery, experiencing it, and exiting back into the regular world. Key touchpoints along the way include marketing, signs, the cemetery website, amenities, staff, and natural environment within the grounds. The goal is to understand how visitors interact with different aspects of Green-Wood at each stage.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    The Green-Wood Cemetery Visitor Journey

    Summary of Visitor Moments


    The Cemetry

    Point of Sale

    Ephemera

    Other Visitors
    Marketing 3rd Party Apps

    Funeral Homes
    Signs and Maps
    Natural Environment

    EWC
    Staff

    Grounds Back to World


    Transportation Email

    Learn More
    TOUCHPOINTS

    Green-wood.com
    Amenities

    Orientation/Wayfinding
    Start

    Tickets
    3rd-party Planning Reviews
    Vehicles Exit
    Share
    GW Resources
    Word of Mouth Events

    Meet up locations

    CONSIDER GOING ORGANIZE THE TRIP ARRIVE EXPERIENCE EXIT BACK TO WORLD
    ACTIONS
    EMOTIONS
    QUESTIONS
    The Green-Wood Cemetery Visitor Journey
    Service Study
    The Cemetry

    Point of Sale

    Other Visitors
    Marketing 3rd Party Apps
    Ephemera

    Funeral Homes
    Signs and Maps

    Natural Environment
    EWC

    Staff
    Transportation Back to World
    Email

    Grounds L earn More


    TOUCHPOINTS

    Orientation/Wayfinding

    Start Green-wood.com
    Amenities

    Tickets
    Reviews
    Vehicles Exit
    Share
    GW Resources
    Word of Mouth 3rd-party Planning

    Events Meet up locations

    CONSIDER GOING ORGANIZE THE TRIP ARRIVE EXPERIENCE EXIT BACK TO WORLD
    HIGHLIGHTS
    PAIN POINTS
    OPPORTUNITIES
    The Green-Wood Cemetery Visitor Journey
    INDIVIDUAL PERSONA PERSPECTIVES
    The Cemetry

    Point of Sale

    Other Visitors
    Marketing 3rd Party Apps
    Ephemera

    Funeral Homes
    Signs and Maps

    Natural Environment
    EWC

    Staff
    Transportation Back to World
    Email

    Grounds Learn More


    TOUCHPOINTS

    Orientation/Wayfinding
    Start Green-wood.com
    Amenities

    Tickets
    Reviews
    Vehicles Exit
    Share
    GW Resources
    Word of Mouth 3rd-party Planning

    Events Meet up locations

    CONSIDER GOING ORGANI E T E TRIP


    Z H ARRIVE E PERIENCE
    X E IT
    X BAC TO WORLD
    K

    PATTY

    Lot Stakeholder

    ADOLPHO

    Ticket Buyer

    Mei L ing

    Under-ser erd y er Local


    v H p

    H arold & Rosa

    re uent Social Naturalist


    F q

    and Walker
    wayfinding / signage for a cemetery

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