Marketing Management MCQs [set-26]

626. An efficient physical distribution system is needed ----.

A. To reduce the costs of distribution
B. To increase the costs of distribution
C. To streamline the promotion process
D. To create awareness in consumers’ mind about the product
Answer: A

627. Distribution logistics begin with a ----.

A. Customer order
B. Assembling
C. Packaging
o m
D. Dispatch of goods to consumers . c
Answer: A
te
628. Combination of rail and trucks M
a
is called ----.
A. Piggyback
cq
B. Fishback
C. Train ship
M
D. Warehouse
Answer: A

629. Considering promotional mix, method of giving short term incentives to

encourage sale of particular market offering is classified as
A. sales promotion
B. personal selling
C. public relations
D. advertising
Answer: A

630. According to promotional mix, method which follows corporate image

building, handling unfavorable events and stories to get favorable publicity is
called
 A. sales promotion
B. personal selling
C. public relations
D. advertising
Answer: C

631. Considering promotional mix, paid, non-personal promotion of ideas or

market offerings by some specific sponsor is classified as
A. public relations
B. advertising
C. sales promotion
D. personal selling
Answer: C

632. Systematic blend of personal selling, sales promotion, advertising and public
relations to communicate customer value is called
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b
Answer: D

633. According to promotional mix, method which focuses on building

relationships with individual customers to maintain lasting relationship is called
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing
Answer: D

634. Major strategies regarding promotion mix are

A. pull and push strategy
B. rational and moral selling strategy
C. direct strategy
D. indirect strategy
Answer: A

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635. Promotion strategy in which producers promotes goods to final customers by
using sales force is classified as
A. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy
Answer: B

636. Promotional mix strategy in which advertisement and promotions are made to
final customers to induce them to buy products is classified as
A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy
Answer: A

637. Method of managing promotion budget by defining objectives, determining

tasks to achieve objectives and estimating costs for activities is called
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
Answer: D

638. Method of managing advertising budget at a certain percentage of sales price

per unit or forecasted sales of products is classified as
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
Answer: A

639. Methods used to determine total budget for advertising its market offerings
are
A. affordable method
B. competitive parity method
C. percentage of sales method

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 D. all of above
Answer: D

640. Method of managing promotional budget to match outlays of competitors is

called
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
Answer: C

641. Method of managing advertising budget at company can have money for is
classified as
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
Answer: B

642. Another name for a company’s marketing communications mix is:

A. The advertising program.
B. The sales force.
C. The image mix.
D. The promotion mix.
Answer: D

643. Which tool of the promotional mix is defined as any paid form of non-personal
presentation and promotion of ideas, goods, or services by an identified sponsor?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
Answer: A

644. The _______________________ is the specific mix of advertising, personal

selling, sales promotion, public relations, and direct marketing tools that the
company uses to pursue its advertising and marketing objectives.
A. Value mix

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 B. Integrated dealer mix
C. Marketing communications mix
D. Marketing control mix
Answer: C

645. Which tool of the promotional mix consists of short-term incentives to

encourage the purchase or sale of a product or service?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
Answer: D

646. If a company wants to build a good “corporate image,” it will probably use
which of the following marketing communications mix tools?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
Answer: B

647. ________________ is direct communications with carefully targeted individual

consumers to obtain an immediate response.
A. Personal selling
B. Public relations
C. Direct marketing
D. Sales promotion
Answer: C

648. There is an increasing amount of commerce being done via the Internet. With
respect to the promotional mix, which of the following categories would be most
directly concerned with Internet commerce?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
Answer: C

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649. The personal presentation by the firm’s sales force for the purpose of making
sales and building customer relationships is called:
A. Personal selling.
B. Public relations.
C. Direct marketing.
D. Sales promotion.
Answer: A

650. Which of the following major promotional tools use press relations, product,
Publicity, corporate communications, lobbying, and public service to communicate
Information?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
Answer: B

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