Success Story of Increasing Engagement and Reach on

Facebook by Using Squid Game as Inspiration

I’m sure you’ve heard or even watched Squid Game, a South Korean TV series that is booming all
over the world. The series tells the story of a group of people who participate in deadly children’s
games to win a prize of 45.6 billion won (about Rp 600 billion).

I myself am a big fan of Squid Game. I was amazed by the story, characters, and messages conveyed
by the series. I felt that the series not only offered entertainment, but also sharp and touching social
criticism.

I also realized that Squid Game was one of the pop culture that was most talked about and used as a
reference on social media, including Facebook. I saw a lot of people who made content related to
Squid Game, such as memes, parodies, quizzes, or opinions.

I was inspired to create content that linked Squid Game to my business. I thought, maybe this is a
great way to increase engagement and reach on Facebook, because I can attract attention and
interaction from my audience who also like Squid Game.

I started designing a content strategy that I could apply to achieve that goal. I did some of the
following things:

1. I Created Content That Taught, Entertained, Informed, or Inspired My

Audience by Using Themes or Characters from Squid Game
I knew that my Facebook audience was not looking for sales pitches, and they certainly wouldn’t be
interested in them. They wanted to interact with content that would make them smile, think, or
improve their quality of life in some way.

Therefore, I created content that provided added value to my audience, whether it was in the form
of education, entertainment, information, or inspiration. I used themes or characters from Squid Game
to create content that was interesting and relevant to my audience.

For example, I created content that taught my audience about South Korean culture through Squid
Game, such as the meaning of the games played, the symbols used, or the body language shown. Or,
I created content that entertained my audience by making parodies or memes from funny or iconic
scenes from Squid Game.

2. I Got to Know My Audience And Tailored My Content to Their Preferences

But I also realized that what I found interesting or inspiring was not always relevant to my audience.
When I was looking for engagement, it was the wants and needs of my audience that mattered. And
it was hard to understand what those wants and needs were unless I really understood who my
audience was.
For that, I used Facebook Page Insights to get a lot of useful information about my audience. I
studied this information carefully, and looked for any unexpected details that could help me make a
more meaningful connection with fans.

For example, I found out the age, gender, location, language, interests, behavior, and consumption
patterns of my audience. Thus, I could tailor my content to their preferences.

For example, if my audience was mostly young women who lived in big cities and liked fashion and
beauty , I created content that featured the dressing style or makeup of the female characters in Squid
Game, such as Seo Byeong-gyeong (Squid Game 067) or Kang Sae-byeok (Squid Game 067).

3. I Made My Content Short And Concise

I also realized that most people use Facebook on their mobile devices—98.3 percent of users.
Therefore, it was important to create content that was easy to read and understand on a small screen.

I didn’t want to make my audience have to scroll too long to read my post. I made my message short
and concise to capture attention quickly and encourage users to stop scrolling and interact.

Two sentences and a photo were enough for this post that showed the similarity between Squid
Game and another movie.

4. I Used Video And Facebook Live to Encourage Engagement

I knew that video was one of the most popular and effective content formats on Facebook. According
to Facebook, video gets 59 percent more interaction than other types of content.

Video could help me showcase my personality and brand story better, as well as attract emotion and
curiosity from my audience. I could make short or long videos, depending on my purpose and message.

In addition to regular videos, I also used Facebook Live to increase engagement. Facebook Live was
a feature that allowed me to broadcast video live to my audience, and interact with them in real-time
through comments and reactions.

Facebook Live could help me build trust and credibility, as well as increase engagement and loyalty
from my audience. I could use Facebook Live for various purposes, such as sharing news, tips,
tutorials, interviews, events, or just socializing with my fans.

For example, I created a Facebook Live that invited my audience to play games from Squid Game,
but in a safe and fun way. Or, I created a Facebook Live that invited an expert in psychology or
sociology to discuss the phenomenon of Squid Game from a scientific point of view.

5. I Avoided Using Engagement Bait

I was aware that engagement bait was a tactic that aimed to manipulate the audience to take certain
actions on my content, such as like, share, tag, or comment, without giving any value to them. For
example, posts that said “Like if you like Squid Game!”, “Tag your friend who hasn’t watched Squid
Game!”, or “Comment with your favorite Squid Game number!”.

I knew that engagement bait might seem like an easy way to increase engagement, but actually it
could damage my reputation and reach. I knew that Facebook didn’t like engagement bait, and would
lower the ranking of content that used this tactic in the News Feed.

Therefore, I avoided using engagement bait, and focused on creating content that was truly interesting
to my audience. If I wanted to ask the audience to do something, I made sure there was a clear and
beneficial reason for them to do it.

For example, if I wanted to ask the audience to like my post, I gave a strong reason, such as “Like
this post if you agree that Squid Game is one of the best series of the year, and we will give you tips
on how to create cool Squid Game content!”. Or, if I wanted to ask the audience to tag their friends,
I gave an attractive incentive, such as “Tag your friend who likes Squid Game, and you both will get
a chance to win exclusive Squid Game merchandise from us!”.

6. I Measured And Analyzed The Results of My Content Strategy

I didn’t just create content, but also measured and analyzed the results of my content strategy. I wanted
to know how effective my content was in increasing engagement and reach on Facebook, as well as
what I could improve or optimize in the future.

For that, I used Facebook Insights to get data and insights about the performance of my content.
I could see various metrics, such as the number of reactions, comments, shares, views, clicks, or saves
from my content. I could also see the demographics and behavior of the audience who interacted with
my content.

I used this data and insights to evaluate and adjust my content strategy. I found out what worked and
what didn’t, what my audience liked and disliked, and what I could do to increase engagement and
reach on Facebook.

That’s my success story in increasing engagement and reach on Facebook by using Squid Game as
inspiration. I hope this story can give you ideas and motivation to create content that is interesting
and relevant to your audience Thank you for reading.