Set goals for your social media campaign, what is its purpose?

This is to increase awareness and attendance for the "Haunted Fun, Wednesday Style"
Halloween Party at SUIS Jiaoke Gym. The campaign aims to engage students,
teachers, and parents from the BC department, encouraging them to participate in the
Halloween festivities next year.
1. Attract about 300 students, teachers, and parents from the BC department to join
in the 2024 Halloween party
2. Collect about 210 comments from netizens.

Purpose:
 Increase event visibility and reach a wider audience.
 Generate excitement and anticipation for the Halloween Party.
 Stir up excitement and anticipation for next year's Halloween party.
 Encourage social media sharing and interaction to create a sense of community.

Go online and find inspiration to help make your vision clear.

Look for successful promotions on social media platforms. Research how effectively
they use visuals, hashtags, and strategies to engage people, especially those with
Halloween-themed posts, to gather ideas for engagement.

1. Eg. The Halloween Party poster on Facebook inspired me to create the poster, as
well as tell me what information to put on the poster, such as the date, location,
and theme!
2. The photos of the Halloween Party posted on Facebook aroused my interest,
which shows that photos can more directly reflect the fun and great attraction of
the event, so I chose to post the photos of the previous Halloween party on
Instagram.

3. TikTok is an app that primarily publishes videos, most of which get extremely
high views. I saw a story on the site about how to find Megan on Halloween
Horror Nights that generated interest and even got me to like it, explaining that
the video is the most intuitive and engaging item/evidence, so I'm going to post a
video of this year's Halloween show on TikTok.
https://www.tiktok.com/@ms.swizzlestick/video/7286184067916172590?
is_from_webapp=1&sender_device=pc

What is the clubs, class, sport, event or activity, etc. that you are posting about?

Halloween Party，"Haunted Fun, Wednesday Style"

What is date, time, location, etc.
Date: 2024, October 25st
Time: 5:30 PM - 7:30 PM
Location: SUIS Jiaoke Gym

Who is your target market? What audience are you trying to reach?
 Students, teachers, and parents from the BC department.
 Net Friends

What emotions are you trying to appeal?

Create a feeling of excitement, anticipation, and fun. Emphasize the uniqueness of the
activity to attract everyone to play. All while ensuring a safe and enjoyable
experience.

What social media platform are you going to use?

(All the contents be used need to promote next year Halloween party)
(The copy published on different platforms is the same)

Title (my slogan): “Haunted Fun, Wednesday Style”

Content ： All BC teachers, students, and parents are welcome to attend the 2024
Halloween party with a "Wednesday" theme!

Instagram—— This year’s Halloween party Images✔

Facebook—— Next year’s Halloween party poster✔
TikTok—— This year’s Halloween party video✔