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  • 19BPA026 Brand Management

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    This document discusses brand building and strategies. It provides three key points: 1. Building a strong brand takes systematic development over time through consistent messaging and experiences that become attached to the brand. 2. Both large and small companies spend significant resources on branding, but smaller companies have more limited budgets and capabilities. 3. Successful brands establish a clear brand position, communicate their value effectively to their target audiences, and develop brand cultures that influence consumer behavior.

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    This document discusses brand building and strategies. It provides three key points: 1. Building a strong brand takes systematic development over time through consistent messaging and experiences that become attached to the brand. 2. Both large and small companies spend significant resources on branding, but smaller companies have more limited budgets and capabilities. 3. Successful brands establish a clear brand position, communicate their value effectively to their target audiences, and develop brand cultures that influence consumer behavior.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    4 views8 pages

    19BPA026 Brand Management

    Uploaded by

    paldept
    This document discusses brand building and strategies. It provides three key points: 1. Building a strong brand takes systematic development over time through consistent messaging and experiences that become attached to the brand. 2. Both large and small companies spend significant resources on branding, but smaller companies have more limited budgets and capabilities. 3. Successful brands establish a clear brand position, communicate their value effectively to their target audiences, and develop brand cultures that influence consumer behavior.

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    © All Rights Reserved
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    of 8

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    14-03-2o2

    BPAOL6 Brand andged


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