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 Assignment (1)
As you wander through the grocery store, peruse the aisles of a hardware store, search for back-to-
school supplies, or browse products online, you may notice something. More and more products are
being advertised as “green”. Increasingly, buyers are deciding between green and conventional
products. For example, you might come across green cleaning products. Or you may need to decide
whether to use green bioplastic grocery bags or reusable green carrying bags. What does it mean
when a product is declared “green”? What does the expression “benign by design” really mean?
Throughout Unit 1 you have learned a lot about the principles of green chemistry. Specifically, you
have learned how producers can make safer and more environmentally friendly products by
following the principles of green chemistry:

• choosing the least-toxic chemicals for the production process

• adopting sustainable processes by using renewable or recycled raw materials and by
minimizing waste products
• using renewable energy sources
• saving energy by carrying out processes at lower

temperatures wherever possible

• addressing disposal issues by designing products that

degrade into harmless substances after use

New green products and processes are developed daily

in a wide variety of fields. (See Figure 6 in Section 3.6.) Are there regulations and standards
for green products? Is there a greener alternative to every consumer product?

You are a member of the Millennial generation, born at the end of the twentieth century.

In this task, you will plan, develop, design, and market a green product. You will be purposeful in
your design. The green-ness of your product will illustrate at least one of the principles of green
chemistry. You will conduct extensive research on the properties of your product and on the
production processes. You will contrast your product with the conventional alternative. You will
put the product

to the ultimate test: convincing investors to support its production. They are only likely to do so if
they believe that consumers will buy it.

The issue
How can you convince an investor to support the production of a “green” consumer product?

Research

Conduct research to learn more about:

• the principles of green chemistry
• any regulations or restrictions on companies marketing products as “green”
• what makes green products appealing to investors and consumers
• a selection of products that you are interested in working on

The Conventional product

With the information you have gathered, narrow down your choices to one or two products that
you are interested in pursuing.
Conduct more focused research on a conventional version of the product you are considering,
including
• its chemical and physical properties
• manufacturing processes and energy sources • waste materials or by-products
• packaging
• its likely fate at the end of its useful life
• safety and ease of use, price, packaging, and marketing strategies
• the relative “green-ness” and desirability of the conventional product

identify Solutions and Make Decisions

Now you will design a green alternative to the conventional product. Similar green alternatives can
exist in the marketplace at the same time, so you do not need to come up with something totally
new—unless you really want to challenge yourself!

The Green product

For your green alternative, research the same seven points that you investigated for the
conventional product. As you compare the two products, develop responses to the following
questions:
• What makes your product greener?
• What makes your production processes greener?
• What makes your green alternative more attractive to a consumer?

Communicate
You may have seen the CBC television program Dragons’ Den, in which inventors, entrepreneurs,
and product designers try to sell their ideas to a panel of potential investors. You will take your turn
in the dragons’ den! In your group, plan and present your “pitch” to a panel of investors . Your pitch
must include
• an attention-grabbing introduction
• the information about your green product, contrasted with the conventional options
• a clear and concise evaluation of your product’s green-ness
• a wrap-up to convince the investors to back your product
After listening to your pitch, the investors will confer and give their answers.

Assessment:

Your completed Performance Task will be assessed according to the following criteria:

Criteria
Score
• Understand some of the principles of green chemistry and the criteria for green
consumer products.
• Research and classify the chemical and physical properties of the green and traditional
consumer products. /7K/U
• Research and classify the chemical and physical properties used to manufacture the
green and traditional consumer products.

• Compare the green-ness of the green product against its traditional counterpart.
/5T
• Prepare an informative, creative, and engaging report that includes all the specified
points.
/6C
• Demonstrate an understanding of the negative effects posed by consumer products to
our health and to the environment.
/7A
• All sources are properly cited (APA style)

Total
/25